DESIGN CHALLENGE : ICONIC REINVENTION

The always innovative and ever-expanding company, Unbranded Designs, has created the Iconic Reinvention Design Challenge – a breakthrough competition centered around timeless furniture revitalized for a modern lifestyle. Participants are asked to select an iconic piece of furniture and recreate it, making it relevant to today’s manufacturing processes or materials, or the way people live today.

“This competition is all about reinventing classic furniture you love,” said Sameer Dohadwala, Co-Founder and CEO of Unbranded Designs. “These items are staples of the industry with the opportunity to reimagine them for modern day.”

Contestants can win prizes ranging from T-shirts, a featured blog piece, and as much as $1,000 in cash. However, entering the Challenge can bring far more benefits for a designer than prizes can provide. The opportunity to gain exposure as an innovative designer and have your work seen and judged by some of the biggest names in design; Jason Hall (Charlie Greene Studios), Chris Hacker (Herman Miller), and Harry Allen (Harry Allen Design), could be the most invaluable reward of the Challenge.

“The biggest reason to take part in the competition is the recognition you receive when you enter, and when a project is selected,” said Dohadwala. “It’s also an amazing outlet to grow as a designer and have your work critiqued by some of the biggest firms in the industry. It’s truly a great learning experience.”

Unbranded Designs is a global community that helps discover Design ideas and distribute them to industry professionals. Their overall goal is to support and connect cutting-edge designers to manufactures around the world.

“Unbranded Designs is really about empowering designers,” said Dohadwala. “Our philosophy is to introduce our designers to big markets.”

Submissions for the Reinvention Design Challenge are due by July 23, 2014. For more information on Unbranded Designs and the Iconic Reinvention Design Challenge, click here.

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