What Clients Want, Vol. 2 is the second in the popular IIDA book series, What Clients Want. The second volume departs from the first by focusing solely on hotel design. Sixteen projects were chosen from around the world, and each project features commentary from both the client and the designer. Included are client responses from CEOs, hoteliers, developers, and operators of five-star and boutique properties including Hilton Worldwide, Firmdale Group, Starwood Capital, Langham, Ritz-Carlton Reserve, and the Fasano brand, to name a few.

What Clients Wants Volume 2 will take the reader on a journey from historical hotels to modern, sleek hotels with personalized services; and while the landscapes and interiors may change, the constant throughout is good design that responds to the end-user’s needs and wants.

The IIDA Foundation has generously provided funding with additional support from 3M Architectural Markets Division. 3M Architectural Markets General Manager Maureen Tholen contributed the book’s introduction, providing insight into 3M’s rich history of hospitality innovation, and the book cover itself is constructed from 3M™ DI-NOC™ Architectural Finishes (printed pattern PS-503).

The series was written by Melissa Feldman whose editorial work has appeared in Architectural Digest,, New York Post, and Contract magazine.

Secure your copy today by filling out this order form. As always, IIDA Members, will receive a complimentary copy.

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