Every year, IIDA celebrates its chapters with the Chapter Awards, which recognize individual chapters for their outstanding achievement in specialty categories. The awards are designed to encourage IIDA chapters to develop and maintain excellence in their work to enhance the Interior Design profession at the local level. The Oregon Chapter won the 2015 award for Excellence in Chapter Advocacy & GRA Activities for their work in promoting advocacy and the Interior Design profession in their state. The chapter has worked diligently to build support for legislation through creative events and a successful partnership with the state coalition. We asked Bethanne Mikkelsen, IIDA, NCIDQ Certificate No. 29445, LEED AP ID+C, vice president of advocacy of the Oregon Chapter, about what makes their program successful even though the states currently does not have an interior design law in place.
Why is advocacy important at the chapter level? How do you convey that message to members?
For many of our members, legislation can be overwhelming and confusing. Its inherent process and associated verbiage have long been factors that deter engagement. Our objective was to break down this barrier of understanding and to inspire participation through regular, clear, and simple updates about the pursuit of interior design legislation in Oregon.Preview Changes
In response to feedback from members, a blog was created as part of the new website. The advocacy team has utilized this blog to provide regular and informative advocacy updates including IIDA initiatives. This has served as an overall foundation for understanding and engages the community by bringing them along as partners.
To further encourage engagement, we focused the topic of our annual membership appreciation event around developing a consistent message about the services of commercial interior designers: what we do and why it is important and worth regulating. This empowering discussion highlighted the new advocacy tools and messaging from IIDA, featured a panel of advocates from our region, including the coalition lobbyist, and was attended by a legislator — a FIRST EVER for the chapter. The discussion continued well past the scheduled end of the event and has remained a major topic of discussion within the chapter.
How has the chapter worked with the state coalition? What makes is successful?
The chapter has been successful in working with the coalition in several ways. The coalition board restructured so that there is a co-chair from IIDA and a co-chair from ASID running the organization. The coalition felt that this was helpful in creating a unified effort between IIDA and ASID.
Also, every year the coalition enters into a business agreement with IIDA. The coalition submits the agreement to IIDA outlining sponsorship requests, funding requests, and anything else that is imperative for the year. This allows successful planning and helps to create a unified collaboration between the two organizations.
How do you build up support for advocacy prior to a bill being introduced?
One of the most important things we can do to build support for a bill is to start the discussion surrounding its development and its importance early. Keeping this conversation active is a way to foster consistent engagement while providing the education of the bill language, its positive outcomes, and clarity in messaging needed to develop advocates. We have found that consistent and clear messaging makes the bill more approachable and easier to rally around. Maintaining this dialogue has also made it easier to inform members of outreach opportunities and ways that they can actively be involved.
What do you wish other designers knew about advocacy?
We have all heard this before but I will say it again: You are your own best advocate; you have a voice, and a right to use it. Regardless if you are a sole proprietor or work in a large firm, qualified interior designers have the education and experience required to practice interior design without the oversight of another design professional. Helping to make a difference in professional recognition of interior design is really rewarding!
Want to learn more about advocating for the Interior Design profession, visit the IIDA Advocacy page!