IIDA Southwest: Building a Grassroots Advocacy Campaign

This post was contributed by Nicki Jensen, Assoc. IIDA, vice president of advocacy for the IIDA Southwest Chapter.

In the spring of 2018, HB 2532 was introduced to the Arizona state legislature. This bill would have stopped any municipality from imposing any licensing requirements or occupational fees on a variety of occupations that didn’t require much education or training, including interior design. Arizona’s current legislative temperature is anti-occupational licensure/registration, even for those professions already holding licenses. This can make it incredibly challenging when newer professions are wanting to achieve registration.

When the IIDA advocacy team made us aware of the bill, our local IIDA and ASID chapters had just begun a partnership. The bill had already passed state House and was on its way to the Senate. With the help of a lobbyist and dedicated members from IIDA and ASID, we were able to change the course it was set to take and educate our legislators. The bill effectively jump started our grassroots campaign.

In collaboration with our local ASID chapter, we immediately began planning for a joint fall event called STRIDES 2018 Advocacy Fall Breakfast. Abigail Rathbun, advocacy and public policy manager at IIDA Headquarters, updated our members on the recent events with the bill and spoke about being an advocate. Jason Schupbach, director of the design school at Arizona State University and former director of design for the National Endowment for the Arts, served as keynote speaker. He gave a rousing presentation about the design industry and where it’s headed. After four months in the making, the event was a hit.

And our sights didn’t stop there. This year, we’ve been awarded financial support from the IIDA Catalyst Grant to host another speaker event — this time even bigger and better! In the long-term, we want to achieve legislation to become Registered Interior Designers, which will require us to keep a close relationship with ASID, NKBA, and other aligned organizations. With the Catalyst and Advocacy grants, we’re able to continue hosting events while making strides in educating the public about what we do and how to become the best advocates for the profession.


Get access to tools and resources to help you become an advocate for interior design. Visit advocacy.iida.org.

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