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IIDA New England: Committed to Interior Design Advocacy Through Action

Over the last 18 months, the IIDA New England Chapter – with help from IIDA HQ – has hired a lobbying firm, actively engaged with ASID legislative leaders, reached out to the Massachusetts design community, met with lawmakers and officials, and introduced an interior design registration bill into the Massachusetts State Legislature. Undertaking an initiative of this size and scope is no small task and requires a team effort as well as strong leadership. Aimee M. Schefano, Vice President of Advocacy for the New England Chapter, has led the charge, working diligently to convey the importance of this initiative both to the Chapter board and local design leaders.

The lesson learned by IIDA New England? IIDA Chapters have power when it comes to advocacy. Board members are leaders in the design community, and as such, have an amplified voice. When those voices are conveying the same message, real change can happen. If an issue is important to the profession, it is too important to sit on the sidelines.

In addition to the amplified voice of board members, IIDA Chapters can reallocate funding to support advocacy initiatives. While there are many priorities in a Chapter’s budget— from professional development initiatives to events—boards can help rearrange how funding is used, create new revenue streams, or prioritize advocacy and legislation above other initiatives. IIDA New England demonstrated this by using their chapter funds to engage with one of the preeminent lobbying firms in New England.

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It has also proven important for the Chapter to work together with other associations in order to build a strong network of professionals working to advance a common goal. Schefano and Past-President Corinne Barthelemy have worked with ASID New England to create the Massachusetts Advocacy Council of ASID and IIDA, operating under the two chapters and facilitating the shared mission to advance the profession of interior design.

“Educating our profession is crucial to progress. Part of that education requires IIDA members to work collaboratively with other industry leaders. We are never stronger than when we all stand together against adversity,” said Schefano. “In Massachusetts, the design community is represented by a multitude of associations. What has helped us evolve our advocacy strategy is acknowledging that ultimately we are all interior designers, and that is what is most important. “

Through unified voices, effective funding, and organizational collaborations, IIDA New England has set a foundation that will surely lead to advocacy successes in Massachusetts.


For more on interior design advocacy, visit advocacy.iida.org

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Passion and Practice in Action at the 2016 Advocacy Symposium

Today’s post is written by Stacey Crumbaker, IIDA, Assoc AIA, who attended the 2016 IIDA Advocacy Symposium in Denver on Sept. 23 – 25, 2016. 

The second annual IIDA Advocacy Symposium flew by – a whirlwind of thoughtful, impassioned conversations dedicated to advancing interior design recognition across the country. Hosted in Denver by IIDA and the Rocky Mountain Chapter, the Symposium was an opportunity for interior design advocates to connect, share best practices, and reinvigorate our collective passion for the profession.

Practicing at the intersection of architecture and interior design, I’ve been supporting interior design recognition since moving to Seattle in 2011 and serving as the Vice President of Government and Regulatory Affairs for the Northern Pacific Chapter. Coping with a recent defeat at the capitol, the Chapter had taken a step back to reframe our approach to the legislative process. Our focus shifted to a broader definition of advocacy, which included engaging our city communities and developing a shared vision among our industry professionals. In parallel, the IIDA International Board of Directors prioritized advocacy and launched a series of initiatives to support change, such as the Advocacy Symposium and Advisory Council.  Continue reading

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5 Reasons to Get Motivated About Interior Design Advocacy

Today’s post is guest written by IIDA Professional Member Holly Baird, LEED AP ID+C, WELL AP.

Attending the IIDA Advocacy Symposium is a ditch-your-spouse-on-your-wedding-anniversary kind of opportunity. At least, it was for me in 2015.  #sorrynotsorry #advocacyinaction. So what did I learn last year that trumped celebrating my marriage? Here are my top five highlights:

“Never accept a ‘no’ from someone who doesn’t have the power to say ‘yes.’”

IIDA Executive Vice President and CEO Cheryl S. Durst, Hon. FIIDA, LEED AP, painted a picture of advocates as optimists living in the present. They have a healthy respect for the past but don’t dwell on it, and they understand that the future can happen in a nanosecond. Advocates do not let others define who they are in a political context. They know the value of “yes” and when to say “no,” and they know that sometimes “no” is the beginning of the negotiation. Lastly, Cheryl challenged us to “never accept a ‘no’ from someone who doesn’t have the power to say ‘yes.’”

All Wins Matter

Ryan Ben, Student Engagement and Advancement Manager, told us to hone our message: “Find the heart, find the brain, and lose the fat.” The way to motivate others is through positivity – all wins matter. But arguably the best advice Ryan gave actually comes from the incomparable Parks and Recreation character, Ron Swanson: “Never half ass two things. Whole ass one thing.”

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Ryan Ben, Student Engagement and Advancement Manager at IIDA, presenting at last year’s Advocacy Symposium.

 

Be an Out-Hustler

Texas Representative Celia Israel taught us that a lawmaker is only as strong as stakeholder interest and, when you pursue legislation, all the work happens long before the first day of session. She recommended the best way to handle opposition stakeholders is to out-hustle them.

The Power of Networking – and Rising Above

Melanie Bahl, IIDA, President of I.D.E.A.L. for Utah, and lobbyist Amy Coombs told us about the power of asking for recommendations and name dropping shared connections to get your foot in the door. The most resonating piece of advice: the value of being united in purpose, message, and action. “To rise above the din and be heard, voices must be linked in something approaching unison.”

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IIDA Members at the 2015 Advocacy Symposium welcome reception.

 

It’s Not Just About You, It’s About Them

Other lobbyists cautioned us against asking for something the first time you meet a legislator. Go in when you don’t need something. Better yet, go when they need you.

The 2016 IIDA Advocacy Symposium will be educational, inspirational, and even therapeutic. Together, we will celebrate our interior design wins – big and small – from across the nation. The agenda has been carefully crafted with presenters who will arm you with political, grassroots, managerial, and strategic know-how. You will expand your resources, have epiphanies about what you could be doing in your state, and leave refreshed and refueled with new ideas and tactics that will guide you in your advocacy efforts. Fortunately for me, this year’s Symposium doesn’t conflict with my anniversary because I sure would hate to leave my husband a second year in a row. See you in Denver!


 Holly Baird, LEED AP ID+C, WELL AP, is the Director of the Tennessee Chapter of the U.S. Green Building Council. She is a member of the IIDA Advocacy Advisory Council and, in May of this year, was appointed to the Livable Nashville Committee started by Nashville’s Mayor Megan Barry.

 The 2016 Advocacy Symposium will take place in Denver from Sept. 23-25. IIDA Members receive a special discounted rate to the event. Learn more about the Symposium and register by Sept. 16, 2016.

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Why Advocacy Matters: The Student Perspective

Should interior design advocacy matter to young professionals who are just getting started in the industry—or even just getting started in a degree program? Absolutely. Here, IIDA Student Member Lindsey Torpey, a senior in interior design at the University of North Texas (she’s also simultaneously in her first year of the Master of Arts in Sustainability program), shares her thoughts on the importance of advocating for the profession and how attending last year’s IIDA Advocacy Symposium changed her perspective on interior design certification.

What is your role in the IIDA Texas Oklahoma Chapter?

Lindsey: I’m the Student Representative to the Board. In my position on the Texas Oklahoma Chapter Board, I act as a voice for students in the Chapter. Through my personal experiences as a Student Member and by speaking with other students about their experiences, I am able to add insight to Board meetings and discussions. The Board created my position last year as a way to have a more direct connection with students and a better understanding of what students need from their IIDA Student membership.

What does advocacy mean to you as a student?

Lindsey: For me, advocacy means spreading the understanding of what interior designers do every day, so we can continue to protect the health, safety, and welfare of individuals.

Can you tell us about your experience at the inaugural Advocacy Symposium in 2015?

Lindsey: The Advocacy Symposium was fantastic and educational! I really enjoyed all of the great speakers. Having the opportunity to hear directly from our lobbyists was so interesting. I knew a portion of my IIDA membership dues went to the advocacy campaign, but hearing how my funds contributed to their efforts was very interesting. We were also able to hear firsthand how Utah is fighting their advocacy campaign, which I think we can say they have made a huge step as they recently passed their bill for the certification of commercial interior designers in Utah. I also loved the tour of the Texas Capitol; it is jam-packed with so many beautiful details.

For me, the biggest takeaway from the Symposium was finally understanding the how struggle for licensure, registration, and certification is an ongoing process across the nation. I didn’t realize the scope of the situation. We each need to work to inform those around us of the difference registered interior designers make in our lives.

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Lindsey Torpey, Student IIDA, Student Representative to the Board of the IIDA Texas Oklahoma Chapter

 

Do you plan on getting registered?

Lindsey: Yes, I plan to get registered. I think sitting for the NCIDQ and becoming registered is so important. Those three letters, RID, communicate a knowledge base not everyone possesses. It communicates the work and dedication you have devoted to the profession. And overall, it communicates that you work every day to protect the health, safety, and welfare of society.

How can students get involved in interior design advocacy?

Lindsey: Advocacy is something where a discussion needs to be had. I didn’t know the scope of our advocacy campaign before the Symposium, and I really didn’t understand we needed to be making such significant efforts.


Students: Mark your calendars for the 2nd annual IIDA Advocacy Symposium scheduled for Sept. 23-25 at the Grand Hyatt in Denver, Colorado. Registration opens in May. Students receive a special registration rate. Learn more.

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Q&A with the Interior Design Legislative Coalition of Pennsylvania

The Interior Design Legislative Coalition of Pennsylvania (IDLCPA) has been diligently working to promote the Interior Design profession through legislative efforts. IDLCPA introduced legislation in 2016 that would allow for the registration of interior designers in Pennsylvania. Currently, the architecture law prevents interior designers from working to the fullest extent of their abilities. Here, Jennifer Winters, NCIDQ, President of IDLCPA, provides highlights of the organization’s work, her insight into advocating for interior design, and an overview of the new legislation.

IIDA: How would this legislation impact your career and the careers of interior designers?

Winters: Interior designers are currently restricted by the state of Pennsylvania from practicing interior design in a code-based environment. IDLCPA is working on legislation seeking interior design registration for designers that practice code-driven interior planning and design. Senate bill PA SB 1021 will address registration in a way that will not impact designers currently practicing in residential, kitchen and bath, and decorative markets. When passed, the legislation will directly impact my career and the career of many other interior designers in a positive way by allowing interior designers to:

  • Submit permit drawings for their clients without having to hire an architect.
  • Bid on state and federal interior design contracts.
  • Certify documents for permitting.
  • Benefit from reciprocity.
  • Provide consumers a venue for the redress of grievances.
  • Reduce consumer costs by eliminating the expensive document processing.

Additionally, this would establish a requirement that licensed interior designers continually educate themselves on the practices of interior design.

IIDA: How has the coalition built grassroots support for the legislation?

Winters: For the IDLCPA coalition, communication has been key. We are constantly looking for new ways to communicate with architects, interior designers, and industry members.

We host town hall events across the state, which tend to be more intimate group conversations.

We use LinkedIn and Facebook.

We partner with IIDA and ASID. Both organizations always allow us the time and space to advocate for interior design licensure.

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IIDA: What has surprised you the most about the legislative process?

Winters: I was surprised at how many people have an opinion regarding an issue, but do not take action. I also was surprised at how approachable our legislators are and how interested they are to hear from their constituents. The time and consideration that senators and representatives have given IDLCPA has been amazing. Many have offered support and strategies over the years, and this has been a critical part of our success.

IIDA: What do you wish other designers knew about interior design legislation?

Winters: Interior designers need to understand that the profession is restricted and that their future is limited to working under a registered architect. This legislation supports the growth, development, and future education of the Interior Design profession.

IIDA: How has the IIDA Pennsylvania/New Jersey/Delaware Chapter supported the legislative efforts?

Winters: Over the years, our IIDA local chapter has donated endless hours of time and resources. We often partner in fundraising events that allow IDLCPA to continue to pay for our lobbyist fees, Interior Design Day at the Capitol, marketing materials, and travel expenses. IIDA also allows IDLCPA to advertise and promote our cause within its communications. As the IIDA Advocacy platform has grown, the coalition benefits from new marketing materials and the connection with the government relations department, as well as the energized supporters that want to help.

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2015 IIDA Advocacy Highlights

As you all know, IIDA HQ hosted its first annual Advocacy Symposium in Austin, Texas, which was a resounding success. We appreciate each and every one of you who attended and can hardly wait to see you in 2016 in Denver.

Thank you to the IIDA Texas/Oklahoma Chapter for hosting the IIDA Advocacy Symposium. In 2015, the Chapter, in collaboration with the Oklahoma Interior Design Coalition, also supported legislation amending the law requiring CEUs in Oklahoma. The IIDA TX/OK Chapter, with the Texas Association for Interior Design, also defeated a deregulation attempt in the Texas legislature.

The IIDA Northern Pacific Chapter’s Advocacy Team had its first annual community service project, BRIDGE. Along with IIDA members and other supporters, the advocacy team is working to complete a design renovation for the Central Area Senior Center. A very special thank you goes to the Chapter members who volunteered with HQ staff at the IIDA booth at the 2015 National Conference of State Legislators Summit in Seattle in August.

The IIDA PA/NJ/DE Chapter created the “I DID” advocacy campaign to support the Interior Design Legislation Coalition of Pennsylvania’s introduction of SB1021, which would allow for registration of interior designers and allow for them to submit interior construction documents for permits from local jurisdictions in the commonwealth of Pennsylvania.

The IIDA Rocky Mountain Chapter held a successful, creative event at the Denver State Capitol in Denver. With the Colorado Interior Design Coalition, the Chapter had a coffee cart at the capitol allowing them to network with dozens of legislators.

The IIDA Tennessee Chapter was instrumental in helping reshape and rebuild the Tennessee Interior Design Coalition. They assisted the coalition in renaming (TN-IDEAL) and helped the coalition rebuild as it enters its 25th year in 2016.

The Wisconsin Chapter also has been instrumental in reorganizing the Interior Design Coalition of Wisconsin. Several chapter members are on the interim board, which already hosted a CEU event in 2015. A special thanks to Janet Hirsch, IIDA, who successfully kept the coalition running before this recent influx of fantastic volunteers.

The IIDA Ohio Kentucky Chapter held a successful Advocacy Roadshow throughout its region. A special thank you to Cheri Tucker, IIDA and VP of Advocacy, who organized the event.

The Illinois Interior Design Coalition in collaboration with the IIDA Illinois Chapter, led by VP of Advocacy Dan Bassano, IIDA, organized a successful Lobby Day in Springfield, Illinois, with over 100 interior designers and students walking the capitol to inform legislators on their current bill to license interior design in the state.

In 2015, IIDA Advocates. . .

  • Met with their state legislators
  • Sent letters and emails to state legislators
  • Attended legislative committee meetings
  • Organized and attended Interior Design Lobby Days at state capitols
  • Held town halls, forums, and panels about advocacy
  • Hosted NCIDQ study groups
  • Supported introduced bills in Utah, New York, Illinois, and Pennsylvania
  • Help passed CEU requirements in Oklahoma
  • Met with students at universities
  • Volunteered with HQ at National Conference of State Legislators Annual Summit
  • Produced advocacy campaigns
  • Planned an advocacy roadshow
  • Volunteered and participated in community events
  • Distributed advocacy flyers, brochures, and pamphlets
  • Attended the first annual IIDA Advocacy Symposium
  • Led and participated in Coalitions’ Board of Directors
  • Planned and execute strategic advocacy plans in IIDA Chapters and coalitions

Be a part of something bigger. Advocate for your profession. Learn more at advocacy.iida.org. #IIDAadvocacy