Empowering Design: A Report from the 2019 IIDA Educators Roundtable

This post was contributed by Krista Sykes, a writer and editor with a background in architecture and design. She has worked with many practitioners, institutions, and publications in the industry, including Contract magazine. 


The following is a condensed version of the 2019 IIDA Educators Roundtable. An in-depth report on this roundtable event will be available on iida.org in June.

Educating the Future Design Professional with Enhanced Focus on Culture, People, and Research

To empower the design profession, educators and practitioners must embrace increasing diversity, expand established modes of thought, and champion education and research as invaluable, interlinked components. That was the primary outcome of an invigorating dialogue between educators, practitioners, and students from across the country at the 2019 IIDA Educators Roundtable. Presented by IIDA and hosted by Milliken at its Roger Milliken Campus in Spartanburg, South Carolina, the two-day event in March 2019 engaged participants in a series of lively, in-depth discussions on how best to equip the next generation of designers for success.

What knowledge and tools do emerging designers need to excel and enrich the profession as a whole? Over the course of the roundtable, moderated by IIDA Deputy Director and Senior Vice President John Czarnecki, Hon. IIDA, Assoc. AIA, 10 educators/practitioners, four practitioners, and three students shared experiences and brainstormed ideas for how all members of the design community can collaboratively support today’s students. Their insights hinged on a critical factor: the next generation of designers will be increasingly diverse. “In a global context, as travel, communication, and the means of conducting business have become easier internationally, the education of the future design professional has to accommodate a broader scope and context,” said Czarnecki.

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John Czarnecki, Hon. IIDA, Assoc. AIA, Deputy Director and Senior Vice President, IIDA

Depending on their school and location, many Roundtable educators noted high numbers of international, first-generation, and non-traditional students. For interior design programs, there is no longer a “standard” student type, and to advance the profession in line with changing student demographics, schools and educators must rethink the way they support students of myriad backgrounds. Drawing from their own classroom- and studio-based experiences, Roundtable participants united around this topic, highlighting critical aspects of the educational experience that can empower emerging designers, those who educate them, and the profession as a whole.

Big Conversations

At all levels, from the institution to the department to the classroom, a lack of adequate and clear communication is a major issue that the educators noted. Schools need to initiate conversations across and within departments about demographic shifts and the resulting impacts, for both the students and the institutions themselves.

“Educators have to completely change the way they teach,” said Liset Robinson, IIDA, associate chair of interior design at Savannah School of Art and Design (SCAD) in Atlanta. “Educators have to review fundamentals, terminology, and methodology for students who have received their education from other countries. This allows them to work off of the same page and then fly.” While Robinson refers to international students, her comment applies to all students.

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Jane Hughes, IDEC, Assistant Professor, Interior Design, Western Carolina University (foreground) and Ana Pinto-Alexander, IIDA, Principal, HKS (background)

Emotional Intelligence

Professionalism encompasses a combination of hard skills and specialized knowledge, educators noted, as well as soft skills such as self-regulation and competence. Soft skills may be hard to measure, but they are nonetheless vital for an emerging designer’s success. As director of strategic projects at Gensler, Darris James, IIDA, a senior associate at the firm’s Washington, D.C. office, spearheads initiatives to strengthen the skills, knowledge, and leadership abilities of the firm’s employees worldwide. James says soft skills—namely emotional intelligence—are highly important for new hires. “Emotional intelligence is absolutely critical,” said James. “The ability to cultivate relationships with people, have some level of self-awareness and social awareness, and be able to manage emotions and relationships are fundamental skills designers must learn before they go into the workforce.”

Design Research

As evidence-based design expands beyond the realm of healthcare to inform all project types, from workplaces and schools to hotels and restaurants, designers and educational institutions are increasingly prioritizing design research. many firms increasingly focus on research-based practices, they will seek out designers who are well-versed in design research—who think like researchers, can undertake research projects, and translate their findings into actionable results.

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Amy Campos, IIDA, Founder and Principal, ACA, Tenured Associate Professor, Chair of Interior Design, California College of the Arts

Tomorrow’s Educators

In response to demographic shifts, top educators are evolving their teaching approaches to empower today’s emerging designers. Yet, the profession depends not only on its emerging designers, but on the next cohort of educators.

A worsening shortage of well-qualified interior design educators may be an issue in coming years, participants noted. To counter this pending educator shortage, students must be exposed to design education as a viable career path. Current educators can consciously mentor and encourage students who show an aptitude for teaching.

Coupled with the need for more educators overall, the composition of interior design faculty at many schools is not nearly as diverse as the student populations that they teach. A concentrated effort must be made across interior design programs to hire ethnically and culturally diverse educators, especially those that mirror institutions’ student demographics.

Educators and practitioners must work together to champion diversity, strengthen connections between education and practice, prioritize design research, and promote greater public appreciation for interior design.

2019 IIDA Educators Roundtable Participants included:

MODERATOR, FROM IIDA

John Czarnecki, Hon. IIDA, Assoc. AIA, Deputy Director and Senior Vice President, IIDA

FROM IIDA

Ryan Ben, Student Engagement and Advancement Manager

Aisha Williams, Senior Director of Industry Relations and Special Events

REPORT AUTHOR

Krista Sykes, Ph.D.

FROM MILLIKEN

Michael Eckert, Director of Marketing and Strategy

Robin Olsen, Customer Experience Concierge

Leslie Roberts, Product Launch and Customer Experience Manager

Mark Strohmaier, Vice President of Marketing

PRACTITIONERS

Allison Brown, Assoc. IIDA, Interior Designer, Perkins+Will

Darris James, IIDA, Senior Associate, Director of Strategic Projects, Gensler

Ana Pinto-Alexander, IIDA, Principal, HKS

Felice Silverman, FIIDA, Principal, Silverman Trykowski Associates, Inc.

EDUCATORS/PRACTITIONERS

Katherine S. Ankerson, IIDA, AIA, Dean, College of Architecture, University of Nebraska-Lincoln

Amy Campos, IIDA, Founder and Principal, ACA, Tenured Associate Professor, Chair of Interior Design, California College of the Arts

Pamela K. Evans, Ph.D., IIDA, Director, Interior Design, College of Architecture and Environmental Design, Kent State University

Amanda Gale, Ph.D., IIDA, Assistant Professor, Interior Architecture, The University of North Carolina at Greensboro

Jane Hughes, IDEC, Assistant Professor, Interior Design, Western Carolina University

Jon Otis, IIDA, Founder and Principal, Object Agency (OlA), Professor, Pratt Institute

Michelle Pearson, Ph.D., Assistant Professor, Texas Tech University

Liset Robinson, IIDA, Associate Chair, Interior Design, Savannah College of Art and Design

Virginia San Fratello, Associate Professor of Design, San Jose State University

Hepi Wachter, Professor and Chair, University of North Texas, College of Visual Arts and Design

STUDENTS

Ying (Crystal) Cheng, California College of the Arts

Shelly Gregg, Western Carolina University

Xinchun Hu, Pratt Institute


Learn more about the IIDA Educators Roundtable and read the previous roundtable report.

Carving a Career in Design: Lessons Learned from IIDA SHIFT

Thanks to the IIDA Foundation’s Designing for the Future Campaign, five IIDA Student Members from across the U.S. attended IIDA SHIFT, the IIDA Texas Oklahoma Chapter’s Student Conference held in Dallas. This annual student conference brings together an array of top students, educators, and design industry professionals for a multi-day professional enrichment experience that includes project and firm tours, mock interviews, and a variety of other networking opportunities. More than a recap of the event, we wanted to know what parts of the experience made an impact on these students as emerging designers: from how to conduct themselves in a portfolio review and in a professional setting with their peers, to finding the motivation to begin a career in design.

Standing Up for Myself

I give credit to the SHIFT Conference for essentially reinforcing and reassuring me of the education path I have chosen. Over the past years, I have constantly been interrogated by my architecture peers, questioning why I had chosen to study interior architecture in addition to architecture. Admittedly, the questions had made me even start to doubt my education path and myself. However, all my concerns and uncertainty dissolved after hearing the keynote by IIDA Executive Vice President and CEO Cheryl Durst, Hon. FIIDA. I felt as though Cheryl was talking directly to me and promoting me to make my own decisions and not to second guess myself.

While at the conference, I also attended the campus center roundtable, which was particularly beneficial to me as I am the current co-president of the Lawrence Tech University Campus Center. I was able to hear about what is working and not working for other campus centers and gain valuable insight from different perspectives. After hearing about other campus center leaders’ struggles and successes, I felt inspired and poised to return to my campus center and make further improvements to my campus center!

Curtis Bac, Student IIDA, Lawrence Tech University, Michigan Chapter

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IIDA Students kicked off the conference at the SHIFT Pep Rally in Steelcase’s Dallas showroom. Photo: Guillermo Antonio

Looking Through the Lens of a Hiring Manager

Michael Horton and Harry Vicci from CallisonRTKL went through their interview process at their office and how to best prepare for interviews. They gave so many tips on how to present yourself and what kinds of questions to ask the company. It helped me to realize that I just need to be myself and find the perfect fit for me and the company. After going through the mock interview process, I now have an idea of how to conduct myself during a professional interview and what questions to ask as an incoming entry-level designer—once again teaching me how to be calm and confident and let my personality show through. The feedback I was given from my portfolio review helped me to view my projects through the lens of someone in a hiring position.

Jessica Payne, Student IIDA, Belmont University, Tennessee Chapter         

Finding My Community

I’m in the final phase of my interior design and architecture program through UC Berkeley’s extension program and SHIFT was exactly what I needed at this point in my education. School is a safe bubble and as the transition into the “real world” looms before me, it honestly feels a bit daunting. Having the opportunity to meet such a huge range of my peers at SHIFT was truly motivating.

I really enjoyed the firm and showroom tours but my favorite aspect of the day was getting to know the other students. . Learning about their programs, chatting about what aspects of design resonated with us the most, and how each of us came to be on the same path was fun and settling somehow–as though I was finding my community of like-minded individuals. I also enjoyed hearing the work histories of our guides; being able to visualize transitioning from student to the beginning stages of working in the interior design industry was becoming more and more tangible.

Tessa Poppe, Student IIDA, UC Berkeley Extension, Northern California Chapter

Expanding My Network

In the Northeast, with the concentration of a number of major cities, we can become immersed in our own little realm. As a student, I have taken as many opportunities as were made available to me to involve myself in the design community. From a mixture of networking opportunities provided by Jefferson University, IIDA, and my various internships, I have grown familiar with the network in my region. However, I understand that as an emerging design professional, my work and experiences will not be limited to the Northeast as they have been in the past.

The IIDA SHIFT Conference provided me with the opportunity to exchange knowledge and experiences with other students and professionals from across the county—and a much welcome break from the snow in the North! In traveling by myself, I was put in a position where I had to represent myself and my university in a respectful manner without relying on the company of my classmates. I was given the chance to meet with representatives from firms and manufacturers that do not have a Philadelphia office, such as Cannon Design and Perkins+Will. The connections I have made, I hope, will last further into my design career.

Deanna Hagman, Student IIDA, Thomas Jefferson University, Pennsylvania/New Jersey/Delaware Chapter

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SHIFT Pep Rally. Photo: Guillermo Antonio

Connecting with Firms that Inspire

My favorite part of IIDA SHIFT was the design Expo. Here, I was able to network with designers who work at the firms I’ve looked up to for years. It was incredible to hear about their experiences working in the industry and make those connections. The expo has actually led to three interior design interviews!

The last day of the conference, I participated in portfolio reviews, mock interviews, learned about negotiating a salary and experiential graphics. Each workshop left me even more inspired, motivated, and excited to graduate and join this wonderful industry. To finish off the day, we heard from IIDA Executive Vice President and CEO Cheryl Durst, Hon. FIIDA. By the end of her talk, I was on cloud nine. I was so uplifted and proud to be a part of such a wonderful industry and organization.

Marissa Keller, Student IIDA, Savannah College of Art & Design – Savannah, Georgia Chapter


To learn more about IIDA student membership, including professional development and leadership opportunities, visit iida.org.

Cultivating a More Diverse Design Profession

This post was contributed by Krista Sykes, a writer and editor with a background in architecture and design. She has worked with many practitioners, institutions, and publications in the industry, including Contract magazine. 


The 2018 IIDA Student Roundtable series looked to the future of design with a focus on diversity. Interior design students and key speakers, including some IIDA International Board Members, participated in conversations that took place in New York and Los Angeles. The following is a summary of those discussions. A full in-depth report about the series will be released by IIDA in March.

As the world becomes increasingly diverse in terms of culture and ethnicity, the interior design profession faces a distinct challenge: how can practitioners create environments that support and celebrate these rich differences? And how can the design profession better reflect a more diverse world? In fall 2018, IIDA presented the IIDA Future of Design Roundtable Series—two roundtable events in New York and Los Angeles—where a total of 35 interior design students and 11 educators and practitioners gathered to discuss this issue. What emerged in the series, sponsored by OFS, was an unqualified call for change. Specifically, to successfully design for diverse audiences, there must first be a push to cultivate diversity within the interior design profession. For this to happen, it is up to all, in every level of the profession, to take action.

Diversity itself is a complex issue, encompassing different expressions of race, religion, sexual preference, income level, cultural background, generational affiliation, and one’s stage in life as well as geographic location. As expected, the conversations in New York City and Los Angeles sounded quite different, as would those in any other city. Nevertheless, both roundtable discussions echoed common themes that offer broader lessons about diversity’s essential role in the future of the interior design profession.

Promoting Change

The many advantages of diversity in the workplace—including greater innovation, better decision making, and increased financial performance—have been well documented and, on the whole, widely embraced within the design community. Yet, many individuals and organizations remain unclear on how to cultivate and fully utilize diversity. Here, the presentations by renowned practitioners and educators proved invaluable.

At the Los Angeles discussion, Gabrielle Bullock, IIDA, FAIA, NOMA, principal and director of Global Diversity at Perkins+Will, and 2018–2019 IIDA International Board President, highlighted Perkins+Will’s Diversity, Inclusion, and Engagement program, an initiative she spearheaded and now directs across the firm’s 2,200 employees. Annie Chu, FIIDA, FAIA, 2018–2019 IIDA International Board Vice President, principal at Chu-Gooding Architects, and professor at Woodbury University’s interior architecture program, emphasized the current need within the profession to making different voices heard and underscored each designer’s personal duty to position themselves as a leader.

In New York, Jon Otis, IIDA, 2018–2019 IIDA International Board Vice President, Pratt Institute professor of interior design, and the founder and principal of multidisciplinary design studio Object Agency, discussed his recently launched Diversity By Design Foundation (dxdf), a nonprofit initiative dedicated to increasing awareness of design careers among people of all backgrounds.

The ensuing rich discussions with the roundtable participants generated concrete and manageable ideas to guide all students, educators, and practitioners on the crucial path toward achieving greater diversity within the profession. These practical next steps as well as additional insights regarding diversity in the interior design profession will be described in the detailed report about the discussions.

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Participants of the IIDA Student Roundtable in Los Angeles.

Moving Forward with an “Activist Mindset”

With rising frequency, design firm clients are younger, more diverse, and demanding design teams that echo the demographics of their own organizations. Likewise, firms are seeing more community-related projects, which require designers who reflect and understand these communities’ specific cultural and socioeconomic issues. Bullock notes that all practitioners have a role in cultivating these designers. Professionals have a duty to inspire individuals with different backgrounds to enter the profession, engage with global content and society’s shifting demographics, and to foster diverse workplaces where all contributions are valued.

The roundtable participants—students, educators, and practitioners—agreed that, while discussion is encouraging and must continue, action must happen now. “We are currently in an advocacy role. And it’s time now to shift into an activist mindset,” said Angie Lee, IIDA, AIA, 2018–2019 IIDA International Board Vice President and principal and design director of interiors at FXCollaborative in New York. “Advocacy works within the established structure and rules, and we do everything possible to leverage the power we have. But when we adopt an activist attitude, we start to rewrite the rules. The work we do along established paths is important, but we also need to break out of the comfort zone and just do what’s right.”


The Student Roundtable series brings together interior design students and local practitioners to engage in informal discussions on both the current state of the profession and the future of design. Learn more about other topics discussed from the previous roundtable report.

Connecting the Dots in Experience Design and Community Engagement

This year’s IIDA Power Lunch at the Healthcare Design Conference revolved around the idea of “community” and the design of healthcare settings. The event, hosted by IIDA and sponsored by Construction Specialties, featured an industry roundtable, which explored the intersections of design, patient outcomes, and community experiences.

Healthcare environments are evolving to keep up with shifting paradigms of comfort, wellness, and corporate humanity. This means that healthcare systems are reconsidering how their spaces look and feel and what they offer the communities they serve.

Here’s what the experts had to say:

Healthcare Design and Community

Organizations are fast becoming more community-driven, and healthcare facilities can be designed as community hubs. “Through intentional engagement with a broader audience of community representatives and stakeholders during the design process, as well as enhanced program offerings, healthcare facilities can become destinations for health, wellness, culture, and education,” said Edwin Beltran, IIDA, Associate AIA, IIDA International Board vice president and design principal at NBBJ.

To ensure the complementary nature of the different programs and their successful viability as destination hubs, healthcare spaces need a balanced combination of civic, sports, cultural, and health offerings. Programmatic amenities could include locally-focused retail outlets, meeting rooms for community groups and civic organizations, wellness centers, healthy-eating demonstration kitchens, food outlets, and farmers markets.

Integration can also take on the form of “blurred boundaries” between patient communities and host town communities. Environments that are developed to embody the unique cultural identity of a community are those that provide true belonging and a sense of place. An example of this could be a healthcare facility with playgrounds and parks as part of its campus design. This helps present the paradigm of healthcare spaces as favoring socialization instead of isolation.

Wayfinding and Messaging
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In order for a community to feel comfortable inside of a healthcare space and become truly integrated into its built environment, designers should consider how wayfinding and messaging affect visitor experiences. Sensory elements can be utilized to make a healthcare space feel inviting and welcoming: Pictures and symbols to assist with language barriers, calming colors that take into considering visual impairment, sounds that consider the hearing impaired, and words that are easy to understand and visually accessible.

Clinical spaces should also be committed to reducing the fear and anxiety that can often accompany a healthcare visit. “Community events and use of the facilities when the community is not in need of medical assistance is one way to make members of the community feel more comfortable in the space,” said Richelle Cellini, visualization specialist at Construction Specialties. “Retail spaces, yoga classes, or coffee shops within the medical space can also help reduce fear and disorientation.”

Humanizing Space

Healthcare architects and designers must walk in the shoes of patients, families, and caregivers with empathy, though this can be challenging in a world where schedules and budgets rule our frame of thinking. To create more humane, civilized healthcare spaces, designers should remember that a clinical environment does not have to look clinical. “Designing for the senses is one of the first steps to humanizing a healthcare space,” explained Suzen L. Heeley, IIDA, executive director of design and construction at Memorial Sloan Kettering Cancer Center. “Through the integration of sound domes, holistic fragrances, tactile materials, and specific colors, clinical environments can become more comfortable and healing-driven.”

Integrating Community

Embracing community means taking on new approaches to delivering services, such as working directly with members of the wider community. “Creating partnerships between health service organizations and health professionals, clinicians, patients, families, caregivers, and consumers is viewed as a fundamental precondition for effective delivery of healthcare,” said Amy Sickeler, IIDA, design principal at Perkins+Will. “Studies have demonstrated significant benefits from such partnerships in clinical quality and outcomes, the experience of care, and the business and operations of delivering care,” Sickeler explained.

The clinical benefits that have been associated with better patient experience and patient-centered care can include decreased mortality and readmission rates, and improved adherence to treatment regimes. Partnerships could look like free public health screenings, public health forums, free literature and written information, and health and wellness programs.

Facility Resources

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Rethinking the standards of a healthcare facility and the kinds of resources it can provide is important in understanding how medical spaces can better serve their communities. Healthcare facilities should be designed to provide top-notch security and function while maintaining external approachability, comfort, and visual appeal.

Healthcare designers should ask themselves: How is a healthcare facility equipped to deal with unforeseen emergencies like natural disasters? Does the facility have communal, family spaces? Does it have multiple accessible entrances? Do places that allow for relaxation and breathing room beyond the waiting room exist? “Facility resources should be closer to the point of care for the patient and not just in the lobby,” said Stasia Czech Suleiman, IIDA, principal/senior project interior designer at HOK.

Peer to Peer: Practical Advice on Jumpstarting Your Interior Design Career from 4 IIDA Students of the Year

Whether you’re a recent graduate or career shifter, embarking on a new design career can be a daunting task. Polishing your resume and portfolio, asking meaningful questions during the interview, tackling the job search at multiple angles – we all know it’s hard work that takes time, patience, and confidence. But what exactly does that look like? We reached out to this year’s IIDA Career Bootcamp panelists — four IIDA Student of the Year recipients, including the 2018 Student of the Year — for their practical advice on what has helped them navigate their careers so far. Read on for part one of our interview.

Meet the Panelists

Tara Headley, Associate IIDA, is the 2015 IIDA Student of the Year and recipient of the inaugural award. She is an interior designer at Hendrick, Inc., currently specializing in corporate workplace environments. Tara was born and raised in Barbados and proudly represents her Caribbean heritage through her cooking skills and love of bright colors in her fashion choices. For Tara, designing is a privilege and a means to change the way we see the world.

Amy Leigh Hufford, Associate IIDA, is the 2016 IIDA Student of the Year and is a corporate workplace interior designer at NELSON’s Philadelphia office. When she isn’t working, she’s an active member of the IIDA Philadelphia City Center and PhilaU’s First Five alumni association.

Lindzey Duval, Student IIDA, is the 2017 IIDA Student of the Year and is working as an interior design coordinator at HDR in Chicago where she currently focuses on corporate and healthcare environments. Lindzey moved to Chicago in July of 2017 after completing her bachelor’s degree at Texas State University. She is a passionate designer who is dedicated to creating memorable, human-centered designs that have a positive and lasting impact.

Allison Brown, Student IIDA, is the 2018 IIDA Student of the Year and graduate of Utah State University. Allison’s dedication and eagerness to learn have helped her to graduate magna cum laude and become LEED Green Associate. She starts her career as a professional designer at the New York office of Perkins + Will in September.

Approaching the Interview

Tara: The most important thing to me is to be genuinely interested in the job. I know sometimes we need to take positions that aren’t our top picks, but if that’s the case, find something about the position or firm that you can get behind. If you can’t find anything, chances are you wouldn’t thrive there anyway and should maybe look elsewhere.

That said, if you can go into the interview with a sense of the company, it’s values and what they expect of you for your position, you are at an advantage to further the conversation beyond a typical interview. Definitely use this information to tailor your responses. One surefire way to show them that you’re the right candidate is to relate your portfolio/skills to how you can help the firm. For example, if you find out that the firm does renderings by hand and you have that skill, be sure to highlight that and mention how you can be an asset in that regard.

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Lindzey: Research information about the firm in advance of the interview. I’m not just talking about looking on their “About Us” page on their website. You can tell a lot about a firm from their graphics and how they showcase their work and themselves online. Find something that connects with your interests and have it in your back pocket to discuss during your interview. People can talk about themselves all day long in an interview, but a successful interview is when it turns into more of a conversation.

Amy: I’ve always felt that a good approach here is by tailoring your questions, conversation topics, and personal information (resume, portfolio, cover sheet) to that particular position at that company. That way you’ll be prepared before you arrive – there’s no need to only show an employer at a hospitality firm only hospitality-based projects, you can show them a breadth of work that you feel can drive a conversation about your varied skills that would make you an asset to that employer, doing that type of work.

Networking When You’re An Introvert

Allison: I think going with a friend or coworker or student can really alleviate the stress and nervousness of attending a networking event. Then, you know someone there and you can branch out little by little and network with other people at the event. I would agree that it’s scary, but you’ve just got to do it because it’s so important for your future! 

Amy: I personally feel like introversion and shyness are two different things, and you can tackle them both in specific ways. I’m an introvert, but I’m not shy. I feel that introverts are typically people who, by choice, spend a lot of time alone and don’t reveal a lot about themselves to others. Shy individuals are often uncertain of how to start conversations and sometimes keep them going once they’ve begun out of nervousness! For both, I’d suggest starting out by attending more “intimate” events. For example, in Philadelphia, we have events that draw crowds of nearly 300 and events with only 10 people. I think starting small helps to make connections and relationships, so at larger events you already know some people to talk to. General advice for introverts might be to come up with some talking points before attending events, so if the conversation begins to run out, you have a follow-up. “Have you read any good books lately?” is just an example and people often run with it.

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Lindzey: I have come to realize that many people in our industry are more introverted like myself, which may seem surprising because it is a very social industry. I found it easy to just start with a few people. Find people that have similar interests and that you enjoy being around. Then start branching out to meet more people to expand your network. There is no rush to know everyone. Developing your network connections is just as important has growing it.

Tara: As an introvert, I relate to this on a personal level. Introversion is only a setback if you let it be. I get mentally drained by being in social settings, meeting people, etc., which is true for most introverts. But what you need to tell yourself is that networking is for the betterment of your career. I started out by forcing myself to attend as many events as possible. I found that once I got over that initial hurdle, it became easier as time went on. The more you go, the more connections you make. And the industry is one where you can make friends and acquaintances easily. By the fourth or fifth time, you will walk into a room and know at least one other person you’ve met before. Volunteering at organizations like IIDA is also a great way to give back as well as meet people in a more casual way.

Cultivating Your Brand

Lindzey: Branding yourself on paper is a challenge! Our resumes and portfolios are the most important tangible items that we have to showcase ourselves and our work. Something I like to keep in the back of my head is less is more. Over branding yourself from a visualization perspective can be distracting to someone who is looking at your work. It is okay to have a little fun and embed your personality, though! Just be careful not to overdo it.

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Amy: I recently had a conversation with some professionals with 15+ years of experience that are also in a position to hire. They were saying they feel that students straight out of school brand themselves too much, which I thought was fascinating! A simple resume with a small touch of personality, as well as a matching portfolio and cover letter, are plenty. Photos on resumes and cover letters were discouraged, as well as a large amount of color and script fonts.

Tara: I feel like good graphic design goes hand in hand with what we do as interior designers. Understanding placement, alignment, and hierarchy is important in any presentation, and this is what I look for in a good portfolio package. A common element that ties the portfolio, resume, cover letter, and business card together is key, but what is also of equal importance is to not get carried away with creating a cool design that ends up taking away from your actual work. Keeping things simple is always good. Allow your work to take center stage instead of any bold graphics.


Stay tuned for part two of our interview coming soon. For more resources on starting your interior design career, visit the IIDA Career Bootcamp page.

5 IIDA Student Members Share Their Memorable Moments from the IIDA Student Conference

Last year, the Trustees of the IIDA Foundation added a new initiative to the Designing for the Future Campaign: A portion of the funds raised from the campaign sponsored five IIDA Student Members for an all-expenses paid trip to the 2018 IIDA Texas Oklahoma Chapter’s Student Conference. The annual Student Conference brings together an array of top students, educators, and design industry professionals for a multi-day professional enrichment experience that includes project and firm tours, mock interviews, and a variety of other networking opportunities. Here, these five students talk about what they took away from the experience, the value of portfolio reviews, and what getting outside of your comfort zone can do for yourself and your career.

Making Fast Friends

With my sponsorship from IIDA, I was able to attend the 18th annual IIDA Texas Oklahoma Chapter Student Conference, an opportunity I otherwise wouldn’t have financially been able to do. I was the only student from my school and from the state of Utah to attend the conference — I was pretty nervous. However, on the first day, I rode the bus from the hotel to the pep rally at the Haworth showroom. I randomly sat by another student who was also there by herself from Kansas. We realized that we were both recipients of the same sponsorship from IIDA. That evening we met another student from California who had been sponsored to attend the conference and we all quickly became friends.

I participated in the portfolio review and mock interviews. I was nervous but I was paired with incredible designers who were very genuine, talented, and eager to help me. They gave me great feedback and comments on my portfolio and how to interview with ease.

Allison Newell, Student IIDA, Utah State University, Inter Mountain Chapter

Realizing What You Want to Focus On 

I’ve always been told that to be the best designer, you have to walk out on a limb, make that extra effort, and step out of your comfort zone. Well, in my two years of traveling from Tuscaloosa, Alabama, to Houston and Dallas, I can say that this conference has taught me some of the most valuable and interesting lessons about being the best designer I can be!

This year my experience was nothing short of amazing. Each year the Texas/Oklahoma Chapter make us Alabama students feel so welcome with their generosity and hospitality. Seriously, these volunteers who put together this conference give their hearts and souls to making this the most educational and rewarding experience for students. I have always known that I wanted to be a commercial designer, however, it was at last year’s student conference that I realized I wanted to focus on corporate and office design and create spaces that make work environments enjoyable.

Carmen Jenkins, Student IIDA, University of Alabama, Alabama Chapter

Surrounding Yourself with Passionate People

This was my first time ever attending the IIDA Student Conference. I’ll admit that I had no idea what to expect but the whole time being there was such a learning experience because I got to meet so many students that were just like me who knew what it was like to stay late in the studio to complete projects. It was so inspiring to see how passionate other people are about interior design, why they chose this career path, and what they are striving to be. There was so much to take in and I enjoyed every minute of it.

Nicolle Soriano, Student IIDA, Chaminade University of Honolulu, Hawaii Pacific Chapter

Learning How to Stand Up for Your Design

Any professional that I met, I made sure to grab their business cards. If they didn’t have one, I took a picture of their name tag. I now have a phone full of name tags and business cards. Each one of the professionals encouraged us to tap into their resources, ask them questions, email them about products, ideas, resumes, portfolios, etc. They wanted to help us succeed.

Our keynote speaker for the event, Primo Orpilla, co-founder of the firm Studio O+A, left all of us with some very wise words. He told us to find our voice, define our narrative, leverage space types to building flexibility, and to customize and curate success. We need to be in control of the design. Stand up for our design. We need to understand the things that make the space a memorable experience. Have empathy for the client and the space, not sympathy. He concluded his talk by reminding us that our design can change attitudes and how the users treat one another. Your designs have an impact!

Kellie DeVries, Student IIDA, Michigan State University, Michigan Chapter

The Power of a Portfolio Review

Our final day was loaded with panels and speakers, filling my head with very valuable information about stepping out into the world after school successfully. The best part of my day, however, was the portfolio review. After two conversations with a very kind Susan Bellson from JSI she pulled me over and set me up to do my review with Elizabeth Trupiano from Corgan and I got very lucky with that. Elizabeth asked great questions of me, listened intently and gave helpful critiques, and then sat and answered all of my questions until we ran out of time. I loved making friends and connections that I’m sure will last me years.

Chelsea Bainbridge, Student IIDA, Kansas State University, Mid America Chapter


To learn more about IIDA student membership, including professional development and leadership opportunities, visit iida.org.