COLLECTIVE D(ESIGN): Hospitality Design Navigates Change

In response to our rapidly changing world, IIDA brings you a design-focused dialogue on the effects of a global crisis. Watch the fifth webinar in the series today. 

Leaders in hospitality design whose clients include major global brands and renowned restaurateurs address challenges in overseeing a practice during this time. Join moderator John Czarnecki, Hon. IIDA, deputy director and senior vice president of IIDA, and a panel of design experts based in New York, Chicago, and Los Angeles, as they discuss the re-emergence of the hospitality industry, design for the human experience, and the future of interiors of hotels, restaurants, and places to gather.

The conversation, while focused on hospitality—the design of hotels, restaurants, and the hospitality industry overall—touched on topics of interest for the entire commercial interior design industry. The designers shared how their firms are supporting their employees, the status of their projects in the U.S. and globally, and how the business of their clients—hoteliers and restaurateurs—are impacted. They also shared expertise on how this moment will influence hospitality interior design in the immediate term and post-pandemic future, reflecting on how lessons from this moment could affect restaurants and hotel communal spaces.

As Czarnecki noted in the session’s opening remarks, “Even if you are not a designer in the hospitality sector, you enjoy going to restaurants, you travel, and you’re certainly interested in the future of the hospitality industry as an important sector of the economy. The designers in this session also offer lessons that can be applicable to the design of other projects as well.”

This webinar is registered for 1 IDCEC HSW CEU. To learn more about earning your CEU credit, visit IIDA.org for more information.

Watch all the webinars in the series here.

Panelists:

  • Adam Farmerie, Partner, AvroKO, New York
  • James Lee, Director of Design, Hospitality, LEO A DALY, Los Angeles
  • Margaret McMahon, Senior Vice President and Global Director, Wimberly Interiors, New York
  • Meg Prendergast, IIDA, Principal, The Gettys Group, Chicago

The next webinar in the series, Episode 6 | The Changing Landscape of Workplace Design will take place on April 30, 2020, 1:30-2:30 p.m. Central. Register today.

Looking Forward to the 2020 Designers & Architects Talk Series

Here at IIDA Headquarters, we are thrilled to partner with AIA Chicago for the second consecutive year to co-present the Designers & Architects Talk series. This year, we offer four provocative Tuesday evening discussions that will address commercial interior architecture and design. Both architects and commercial interior designers will want to attend to learn from the speakers as well as to mix and mingle with the Chicago design community.

All sessions will take place at IIDA Headquarters. To learn more, please visit iida.org

February 11
Lauren Rottet in Conversation with Cheryl S. Durst

The series kicks off on Tuesday, February 11 with acclaimed architect and designer Lauren Rottet, FIIDA, FAIA, president and founding principal of Rottet Studio, discussing her work and career with IIDA Executive Vice President and CEO Cheryl S. Durst, Hon. FIIDA. Based in Houston, Los Angeles, and New York, Rottet has designed notable workplaces and beautiful hospitality interiors globally, including The Langham, Chicago. The first woman to be named a fellow of both AIA and IIDA, she has overseen Rottet Studio since 2008 after years of experience with firms including SOM.

March 10
Repositioned and Reimagined: Willis Tower, Tribune Tower, and Old Post Office

The second discussion will focus on three newsworthy Chicago projects, all of which are repositioning and reimagining prominent existing buildings: Willis Tower, Tribune Tower, and Old Post Office. Zurich Esposito, Hon. AIA, executive vice president of AIA Chicago, will moderate. The talk features Lee Golub, principal and executive vice president of Golub and Company and developer of the repositioned Tribune Tower as well as the proposed new, adjacent tower; Meg Prendergast, IIDA, principal at The Gettys Group, who is overseeing the interiors of the reimagined Tribune Tower; Todd Heiser, IIDA, principal at Gensler and designer of the interiors of the Willis Tower public lobby repositioning as well the Old Post Office adaptive reuse; and Sheryl Schulze, principal at Gensler who has been managing the Old Post Office renovation. Schulze and her Gensler colleagues that are overseeing the Old Post Office project were recently named Chicagoans of the Year 2019 by the Chicago Tribune in the architecture category.

April 14
New Design Firms Changing the Face of Chicago

For the April 14 talk, I personally look forward to moderating four Chicagoans who have recently started design firms. Why and how did each decide to start their practice? How did they attain their initial clients? What lessons can they share? The panelists will be Ross Barney, AIA, founder of Tumu Studio; Nina Grondin, partner and founder of Curioso; Julie Purpura, owner and creative director of Avenir Creative; and Chris Sommers, IIDA, partner at Harken Interiors.

May 5
Fulton Market: an Evolving City

The 2020 series will conclude in May with a conversation about the rapidly evolving Fulton Market neighborhood. Chicago-based architect Peter Exley, FAIA, co-founder of Architecture is Fun and 2021 AIA national president, will moderate the discussion with Kyle Kamin, executive vice president of CBRE who is orchestrating many Fulton Market tenant real estate transactions; Rick Kintigh, AIA, architect at Sterling Bay, which is the developer of a number of Fulton Market new buildings; Aracely Nevarz, AIA, partner at Hartshorn Plunkard Architecture and designer of many buildings and interiors in the neighborhood, including Soho House; and Sarah Oppenhuizen, IIDA, AIA, director of interiors at HOK who is managing the design of the new, massive 263,000-square-foot workplace for ad agency WPP.

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Advance tickets are required for all talks. Visit designerstalk.eventbrite.com to purchase tickets and to see for full schedule details. Discounts are available for IIDA and AIA members, and a limited number of free student seats will be made available for each session. A series ticket is available for a seat at all four sessions.

For each talk, attendees will be able to obtain either 1 AIA-approved LU or 1 IDCEC-approved CEU.

A special thanks to our 2020 Designers & Architects Talk sponsors:

Host Sponsor:
Corporate Concepts / Knoll

Champion Sponsors:
Andreu World, Bernhardt Design, BIFMA, Caesarstone, Cosentino, J+J Flooring Group, Maya Romanoff, Mohawk Group, Mortarr, OFS, Patcraft, Shaw Contract, and Tarkett.

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Member Spotlight: IIDA Members Elected to City Council

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Julie Sayers (L) and Bonnie Limbird (R). Photos by: (L-R) d. marie imagery and Heather Edwards

This past November, folks around the country voted in various local and state elections, deciding on the seats that will affect their lives most, including their City Council members. Our IIDA Mid-America Chapter had the honor of watching two of their members and past presidents be elected to their local City Councils. Bonnie Limbird, IIDA, and Julie Sayers, IIDA, will be serving Prairie Village, Kansas, and Lenexa, Kansas, respectively, bringing the skills and knowledge to the table that only an interior designer can. Limbird and Sayers both have multi-faceted experiences in the design industry, and in serving their communities in a volunteer capacity.

Limbird’s career includes designing low-income and independent housing, project management and business development, and she currently practices as an interior designer at Kansas City’s SFS Architecture.

Julie Sayers has specialized in the design and execution of collegiate and professional sports facilities including administration, large-scale project management, and multi-disciplinary coordination, and currently works as a senior project manager and associate at encompas where she specializes in design and execution of commercial office design.

What made you decide to run for city council? 

Bonnie Limbird: No one single reason made me decide, but reasons just kept coming up until I couldn’t not run any longer. The reasons were issues that are important to me, my family, and neighbors in Prairie Village, and that the Council had trouble passing, or couldn’t get passed at all, Issues such as a Non-Discrimination Ordinance, loosening of alternative energy regulations for homeowners, enacting neighborhood design standards, and repeal of breed-specific legislation, are just a few.

Julie Sayers: I got involved in local politics during the 2018 midterm election when I was introduced to a congressional candidate through the owner of my gym. As I spent months going door to door campaigning on behalf of someone else, I found that conversations often shifted to the issues that affect people most closely here in Lenexa: creating a sense of place and providing a safe, connected community that is accessible to everyone. Volunteering for that campaign opened my eyes to the fact that we need more diversity and women’s voices at every level of our government.

Can you tell us about the issues you are most passionate about working on for your community?  

JS: Like most suburban areas in the United States, Lenexa is experiencing explosive growth, which is creating an imbalance between new development and existing infrastructure. Our citizens are concerned that the older parts of our city are being left vacant and falling into disrepair, and I believe it is our responsibility as a municipality to provide cohesion between new development and revitalization to ensure that all parts of our community remain affordable and vibrant for all residents. I believe my background in design and commercial construction provides me with the skills to be a valuable voice in that process.

BL: As a designer, improving the neighborhood design standards, which were enacted to regulate the massive teardown/rebuilds, are important to me and important to our community to maintain the diversity and welcoming nature of our neighborhoods. However, a larger issue has arisen as an additional symptom of the rebuild problem: skyrocketing property values that are pushing our long-time residents and senior citizens out of their homes.

As a community, we need diversity of age, income, race, ethnicity, experience, and more in our neighborhoods and the rebuild trend right now is pushing out our seniors and fixed- and low-income residents, and keeping out most first-time homebuyers, young families under a certain income, and most folks with jobs that are foundational to our community’s well being: nurses, police officers, firefighters, and educators. Additionally, all of the homes being rebuilt are multi-story homes and are inherently inaccessible for the differently-abled and elderly with mobility issues, and they’re being built without any guidelines for sustainability or energy efficiency.

So altogether, this is a massive problem that can’t be resolved at the city level alone. However, with my experience in accessible, universal, and sustainable design, on top of my concern for our aging population and other residents, I am uniquely qualified to work with our county commissioners and local state legislators to identify the biggest concerns and write policy and create programs to resolve them.

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Julie Sayers’ campaign kick-off event. Photo courtesy of Julie Sayers.

Is there a particular project that you are especially excited to start working on?  

JS: The Metro Kansas City region is one of the recent recipients of grant funding from the Global Covenant of Mayors to support a newly-formed organization called Climate Action KC (CAKC). The purpose is to develop policies and solutions that can be implemented regionally to address the problem of global climate change. Over 70 elected officials from across the region signed on as leaders of this organization, and with my election I’m excited to be the first from Lenexa. I have been working for CAKC in a volunteer capacity since its inception, and am excited to use my elected position to educate and empower our community and to help implement solutions at the city level.

BL: See previous answer. 

How did serving your professional community as IIDA Chapter President prepare you for the campaign, and how will that experience help you to serve your community as a City Council member?  

JS: Serving as a chapter president teaches the skill of long-term leadership when it comes to visioning, goal setting, financial planning, and succession. Like an IIDA chapter, many of the initiatives and financial plans for my city have been decided prior to my election, and it is my job to ensure the successful implementation of that vision.

BL: Serving the IIDA Mid-America Chapter was my first true board experience, which led me to other non-profit and board roles, and now to a city council role. All of these organizations have had the same foundational structure of serving a mission on a budget, with care for those served. Listening skills, volunteer management, delegation, follow-through, and accountability are some of the leadership qualities I learned and refined the more I served. As an IIDA chapter president, I began the practices of listening, researching, and learning about all of the aspects of our local organization to prioritize and execute the most needed changes. To me, listening is the first and most important action to practice in leadership and will remain so in my service on the city council.

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Bonnie Limbird and supporters. Photo courtesy of Bonnie Limbird

What aspects of working in the interior design field will be most transferable to the decision making and policymaking that you will be doing for your community going forward?  

BL: Being able to see the forest and the trees while understanding how they each work to serve one another is important both in designing spaces for clients and governing a municipality. Being a good listener and practicing problem-solving skills are necessary to help teams formulate solutions and have buy-in from the very beginning. Change is hard, and working in the design field has taught me that there is always room for improvement from within and that proactive communication and involvement from the very beginning always makes for smooth and successful change management.

JS: From my perspective, there is no one better suited for public service than a designer.  It is central to our core as professionals to listen to our clients, help them understand their own goals, build consensus among often complex groups, communicate effectively, and responsibly manage a budget. Designers are also acutely aware that implementing a concept can often be a very long and complicated arc, and that periodic re-evaluation is necessary for ensuring success. I hope to be an engaged and transparent representative to whom my residents feel comfortable providing meaningful feedback, just as clients do during the design process. 

You have extensive volunteer and community-service experiences, what would you say to IIDA members and other creatives that ask why being involved in your community as a volunteer is important to both personal and professional growth?

JS: It often isn’t clear until later what skills and connections are afforded to you each time you volunteer. Every time you say yes to an opportunity, you are generating new threads that over time weave a tapestry that makes you a uniquely valuable voice within your professional organization and your community.

BL: I can’t say enough about how important volunteering is in your community for so many reasons, but relative to personal and professional growth: it will make you a better designer.

Learning about, meeting, and knowing people and organizations in your city that you wouldn’t necessarily interact with normally gives you an extended breadth of knowledge about:

  • How facilities really function when the designers leave the building, or
  • Types of organizations that don’t have the luxury of hiring designers
  • How debilitating bad design can be for organizations that need to run as efficiently and cheaply as possible
  • How you can give back with your time and talents even when you don’t have money to give 
  • How to prioritize what’s really the most important expenditure for an organization
  • How hard it is to raise money for capital improvements
  • Hands-on experience working with the community being served by the organization

This conversation has been edited for length and clarity.

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2019 Advocacy Symposium Inspires Collaboration in Public Interest

The 5th annual IIDA Advocacy Symposium, held this past September in Boston, was a resounding success thanks to a bevy of informative speakers, engaged attendees, and meaningful advocacy conversations. We cannot say thank you enough to our sponsors IdeaPaint who hosted the opening reception, and Allsteel who hosted Saturday’s event.

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IIDA member attendees tour the Massachusetts State House. Photo by: Caitlin Cunningham

On Friday, attendees were welcomed to the Massachusetts State House, one of the premier examples of Federal architecture on the East Coast. Docents gave a guided tour of the historic building before attendees settled in for a keynote presentation from Arline Isaacson, president of Isaacson Consulting. Ms. Isaacson was a lead advocate in the fight for marriage equality in Massachusetts and integral in the passage of the first same-sex marriage law in the United States. Her inspirational story included practical advice on having more than just a good idea, but how to do the work to back it up. Next up, our lobbyists from Rhode Island, Massachusetts, Ohio, and Utah had an enlightening panel conversation about the work that goes into passing a piece of interior design legislation in today’s political climate.

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2019 Advocate of the Year Chealyn Jackson, IIDA. Photo by: Caitlin Cunningham

The day ended with an awards ceremony, naming Chealyn Jackson, IIDA, VP of advocacy for the Ohio-Kentucky Chapter, the 2019 IIDA Advocate of the Year. Three Legislator of the Year awards were presented by IIDA New England to their bill sponsors, Senator (MA) Joan Lovely, Representative (MA) Elizabeth Poirier, and Representative (MA) Patricia A. Haddad.

On Saturday, we focused on the successes and challenges of advocacy at the chapter and the state levels. Members from Oregon, Texas, Wisconsin, and South Florida shared techniques for successful advocacy, discussed challenges they have overcome, and identified opportunities for the future of interior design advocacy. Next up, Tracey Thomas, director of strategic sales at IIDA, gave an energetic presentation on the power of persuasion that provided attendees with communication strategies tailored for advocacy efforts.

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Attendees of the Symposium. Photo by: Caitlin Cunningham

The Council for Interior Design Qualification (CIDQ) provided an update, which was followed by a panel discussion covering the changing and unchanging landscape of interior design legislation that featured John Czarnecki, Hon. IIDA, Assoc. AIA, deputy director and senior vice president of IIDA; Megan Blacklidge, IIDA, Mid-America Chapter member; Matthew Whitehead, vice president of the Governmental Policy Group, Inc; and Amy Coombs, founder and executive director of Prestige Government Relations.

This was followed by two panel discussions to close out the weekend; the first focusing on effective communication strategies for chapter leaders to engage their chapters in advocacy efforts, and the second focusing on discussing advocacy at multidisciplinary firms.

We can’t wait to see you all next year at the 6th annual IIDA Advocacy Symposium!

Sign up to receive information on the latest advocacy emails and text alerts from IIDA or text “IIDA” to 52886. 


Featured image by: Caitlin Cunningham

Spotlight on Oregon: Surveying Advocacy

This post was contributed by Whitney Dooley, Assoc. IIDA, Vice President of Advocacy, IIDA Oregon Chapter. 


In order to correctly represent and advocate for the interests of commercial interior designers, the IIDA Oregon Chapter conducted a comprehensive advocacy survey last spring. 

At the end of 2017, Oregon’s Interior Design Coalition, IDC-Oregon, dissolved and the IIDA Oregon Chapter took on the immense responsibility of leading future advocacy efforts in the state. As we embarked on this journey, we realized that there wasn’t an empirical understanding of the needs and desires of commercial interior designers in Oregon as it pertains to registration and regulation.

We decided that to properly represent our members’ interests, it was imperative to collect data about local attitudes towards governmental regulation, accepted benchmarking, and, above all, definition of the profession.

In February 2019, as part of the chapter’s annual keynote speaker event, NEXT, the advocacy team conducted a short Advocacy Survey. The goal was to determine how our members and other members of the design community feel about commercial interior design advocacy. The survey also contained questions that shed light on what our members already knew about advocacy, and where there were gaps that we could address with education.

In developing the survey, the advocacy team knew our questions had to be succinct and relevant, while still measuring meaningful data that would help us plan future advocacy efforts. We started with a brainstorming session and then edited the final survey down to six questions. We also determined that this would be a great avenue to recruit potential advocates and measure support from industry partners. See the final survey here.

The advocacy team distributed hard copies of the surveys to all event attendees at the door of the NEXT Breakfast. NEXT attracts a diversely affiliated crowd, giving us access to the feedback we may not otherwise see. We incentivized completion of the survey by entering all completed surveys into a drawing for a ticket to 2020 NEXT. The surveys were collected before the speakers began, and a collection box was placed at the exit.

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Image Credit: Emily Wright, IIDA, Director of Advocacy, Oregon Chapter.

Our response rate was 47% of all event attendees. 44% of respondents were currently employed as a commercial interior designer. In analyzing the results, we broke out some responses by IIDA members vs. non-members. Emily Wright, director of advocacy, used Piktochart to create a comprehensive graphic that summarized our results and contained more information about getting involved. We published the results on the IIDA Oregon Chapter website in April 2019.

Looking towards future survey efforts, we found success in tying the survey to an event. We plan to roll out these surveys at other chapter events, making sure that the event format allows for thoughtful responses. Incentivizing the survey completion seemed to have an impact on respondents, and we’d like to explore other methods of doing this. These surveys also complement our State of the Industry Report, which focuses on Oregon project types, revenue, and salaries.

In conclusion, the chapter and the profession benefit from bringing advocacy issues to the forefront wherever possible, and we look forward to continuing this survey effort. We hope to eventually pursue a data-driven approach to legislative efforts, proving to elected officials that voters care about the regulation of the commercial interior design profession in the Oregon State.


Stay up to date on all advocacy issues and alerts. Text “interior design” to 52886.

GlobalShop @ RetailX 2019 Focused on the Future

Over 20,000 attendees gathered at McCormick Place in Chicago on June 25-27 for RetailX. RetailX is the co-location of the Internet Retailer Conference and Exhibition (IRCE), GlobalShop, and RFID Journal LIVE!

Doug Stephens, founder of The Retail Prophet, kicked off this year’s show with his keynote address, which focused on the future of retail, including the importance of data, augmented reality (AR), mixed reality, and artificial intelligence (AI). “Everything about where, why, and how we shop is changing,” said Stephens.

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A glimpse of the GlobalShop @ RetailX 2019 show floor. Photo courtesy of GlobalShop.

“Retail is changing” was a theme that echoed throughout the course of the three-day show. And it was certainly on full display in the 2019 IIDA GlobalShop Product Design Competition, which allowed for GlobalShop @ RetailX exhibitors to submit their new-to-market products that will help retailers power their business forward in a rapidly changing commercial landscape. 

The Best of Competition Winner was a masterful example of this future retail experience. The Kinetic Retail Display Platform by Converge Retail brings the richness of online shopping in-store. 

This laterally-sliding, interactive tablet enables customers to compare product specs, watch video tutorials, and read customer reviews. This ability to deeply research and compare products available both in-store and online keeps customers in the retailer’s ecosystem, whether they purchase off the shelf or make in-aisle choices from the online inventory.

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The GlobalShop Booth Design Competition’s Best of Show award winner, Artitalia Group. Photo courtesy of GlobalShop.

Additionally, the GlobalShop Booth Design Competition’s Best of Show award went to Artitalia Group, a display and fixtures manufacturer based in Montreal. Artitalia Group’s meticulously-designed black and white booth was a work of art, inspired by 3D graffiti, that utilized vignettes to create different perspectives, providing a mind exercise to booth visitors. 

On Thursday, June 26, IIDA Executive Vice President and CEO Cheryl S. Durst, Hon. FIIDA, and Ray Tareghian, four-decade visual merchandising manager for Burberry, kicked off the day’s pop-up stage activities with a conversation about the future of retail. Ray is a firm believer that, though retail is rapidly changing, there will always be brick and mortar stores.

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IIDA Executive Vice President and CEO Cheryl S. Durst, Hon. FIIDA, and Ray Tareghian discuss the future of retail on the pop-up stage.

“There are certain things you can’t experience from behind your laptop that a physical store can offer.” People will still crave the interpersonal relationship that brick and mortars offer. 

While GlobalShop @ RetailX was certainly a celebration of technology, innovation, and transformation, the importance of design, community, and improving the consumer experience was still at the core of the attendee experience.   

GlobalShop @ RetailX 2020 will take place June 9-11, 2020, at McCormick Place in Chicago.