Sascha Wagner on the Influence of Design, Leadership During Crisis, and the IIDA Community

2020-2021 International Board President Sascha Wagner discusses the roles of community and design in the process of evolving through crisis, and the need for adaptability in our environments.

Sascha Wagner, FIIDA, begins his term as the 2020-2021 IIDA International Board of Directors President during a time that is uniquely impacting our lives. As President and CEO of Huntsman Architectural Group, which has offices in San Francisco, New York, and Chicago, Wagner oversees a firm with expertise in workplace, residential, and building repositioning design. Born and raised in Germany, Wagner holds degrees from the University of Toronto and Ringling College of Art and Design. He has previously served as IIDA Northern California chapter president, and more recently as vice president and president-elect on the IIDA International Board of Directors. While we are unable to gather in person to celebrate the beginning of his term and to listen to his inaugural remarks, Wagner shares his thoughts on the profession, design at this critical juncture, and on the next generation.

John Czarnecki: You begin your term as the 2020-2021 IIDA International Board President in an extremely challenging time. What are your thoughts and expectations for IIDA as a member organization?

Sascha Wagner: While acknowledging that this is a difficult time for the world at large and the design profession, this can also be a critical opportunity for commercial designers to help shape the future. IIDA has always been a great connector for our professional, student, and industry members, as well as design firms, product manufacturers, and our clients who benefit from good design. Strengthening these links is even more critical now, as we are all likely to work and collaborate from a distance for quite a while. People inherently have a need for belonging and a sense of place, and the role of IIDA as a member organization is more important than ever. I look forward to serving as IIDA International Board President in the coming year, as IIDA continues to provide relevant content and resources, connects members in meaningful interactions, and amplifies our members’ collective voice about the power of design to impact the human experience.

Going forward, human health in the built environment must be our priority. Our profession’s mandate to advocate and design for health, sustainability, equity, and social impact is only heightened. Spaces tell a story of values. Today’s acute focus on disease prevention adds a new dimension, and, as an industry, we are learning how built spaces can positively impact human wellbeing even more effectively. Looking further ahead, we can be hopeful that a post-pandemic future with an added emphasis on the importance of place will help to transcend the economic impact of 2020.

Photo courtesy of Sascha Wagner

JC: So much is being written about what a return to the office will look like and the ways it may vary based on city and region. While the coming months will be challenging, and the impact may be lasting, what is your expectation for the future of the workplace a few years from now?

SW: We are currently operating in triage mode, retrofitting existing workspaces and adjusting how we use them for the next year or more. How much of this initial response will influence long-term post-pandemic decisions on real estate footprints and workplace design remains a critical question. Designers and clients are being forced to rethink the very nature of interactions between people in the built environment. Making people feel safe as well as be safe will be the key. Organizations will likely become more resilient and agile, and think of their workforce more supportively, I hope. The purpose and function of the office will evolve, and designers will continue to work with our forward-thinking clients to design places for culture and connection.

JC: As President and CEO of Huntsman Architectural Group, overseeing a firm with multiple offices, are there lessons that you are taking from this experience in terms of firm leadership and management?

SW: Every design firm is faced with challenges today, including ours. A crisis only amplifies an organization’s DNA. Our management team has always sought to be as transparent as possible in decision making and in conveying our situation, priorities, and plans to the employee-owners. At a time in which everything is uncertain, sharing information candidly helps to provide needed clarity and trust. As leaders, it is also okay to admit when we do not have all the answers, provided that we listen to others. Maintaining a social fabric is also important: While working from home, we have been focusing on staying connected with all-staff meetings, studio calls, happy hours, and sharing recipes and even childhood photos. We are going through this together, and in some ways, teams across our offices feel closer than before.

Design is by nature an optimistic endeavor.”

Sascha Wagner

JC: Our design profession is being called upon now for expertise in all commercial interiors, including workplaces, healthcare settings, schools, hospitality, and retail. What is your hope for the design profession overall as our knowledge and skills are in demand in increasingly urgent ways?

SW: The initial response from our design profession, including firms 3D-printing PPE and IIDA members volunteering in their communities, has been incredible. Many designers have openly published ideas and planning strategies for adapting our public settings—offices, stores, restaurants, and schools—to keep people safe. While designers are not healthcare providers, we have a deep knowledge of human behavior in the built environment and we solve complex problems in a multi-disciplinary and iterative design process. Collectively, we will keep learning, sharing, and improving solutions. In the long term, I hope buildings and interior spaces will become more resilient and human health-centric, which is a positive development out of a tragic premise. Design is by nature an optimistic endeavor.

JC: Designers are also strategists and can be at the forefront of multi-disciplinary teams designing healthy interiors with wellness in mind. How do you foresee the role of “designer as strategist” evolving?

SW: I see an opportunity for design professionals to further develop expertise in organizational development, human behavior, and the psychology of design to add greater value when defining future strategies for wellness in the built environment. Design strategy addresses the questions of how people interact with the physical environment as well as why. Physical health, emotional wellbeing, and connection to culture and brand are all important aspects of this relationship between people and place. Organizations are now faced with re-mapping some of these connections. But we are not going to live in isolation forever. The personal experiences one has working in an office, shopping in a store, or eating in a restaurant are valuable beyond the convenience of online equivalents. How we return to more meaningful interactions is a complex challenge to undertake. Designers are well-positioned to help lead this effort, with the input of health experts and others.

JC: Savvy designers incorporate sustainable design practices regularly in their projects. How are issues of sustainable design amplified by this moment?

SW: The concept of a triple bottom line—ensuring human wellbeing, protecting the planet, and economic benefit—remains highly relevant. Ultimately, we cannot let our reaction to this pandemic come at the expense of the environment. As we are now evaluating building systems, products, finishes, behaviors, and even sanitizing protocols from an antiviral perspective, we also have to continue to mitigate any negative impacts on the planet. At a larger scale, looking at work scenarios that reduce commuting and travel—not just remote working from home, but perhaps regional hubs or hybrid solutions—can help to reduce our environmental footprint in a significant way and have a positive impact.  

“Being involved in IIDA certainly helped me feel fully immersed and connected in the profession early on, and that continues today.”

-Sascha Wagner

JC: Do you have any advice for those graduating from design programs entering the profession today?

SW: Speaking with a group of graduating students recently, I was amazed at their positivity and resilience as they are finishing the school year from home. I would ask students to remember that their chosen profession is an important one because, as designers, they can make a unique contribution to our future world. Even with a potentially delayed start, now is the time for graduates to begin building a network with design professionals and peers in preparation for entering the workforce. IIDA is the perfect platform to connect students and emerging professionals. Being involved in IIDA certainly helped me feel fully immersed and connected in the profession early on, and that continues today. We need that sense of connection, especially during challenging times like these, and that is what IIDA provides.

Watch Sascha Wagner, FIIDA, moderate the webinar Design Responds: Community Support and Innovation, episode 9 in the IIDA Collective (D)esign webinar series. This series, in response to our rapidly changing world, features conversations from design leaders, industry members, and educators focused on the effects of a global crisis.

A View Towards the Workplace of 2024: IIDA Members Forecast an Office Designed for Enhanced Wellness

The following article was a submission from a team representing IIDA in the May 2020 CoreNet Global Hackathon: COVID-19 Virtual Ideation Experience. The team included commercial interior designers and educators from across the country, as well as staff from IIDA Headquarters. 

The CoreNet Global Hackathon brought together over 1,000 participants from the corporate real estate and design communities to reflect on and develop collective solutions for immediate and future response to the COVID-19 crisis in the workplace. The discussions provide a roadmap for the commercial interior design and real estate industries, to support their clients in returning to a post-COVID-19 workplace.

Authors: Team lead: John Czarnecki, Hon. IIDA, Deputy Director and Senior Vice President, IIDA, Ryan Ben, Student Engagement & Advancement Manager, IIDA, Jane Hallinan, IIDA, Interior Designer, Perkins Eastman, Paul LaBrant, IIDA, Associate Principal, STG Design, Jon Otis, IIDA, Principal, Object Agency; Professor, Pratt Institute, Sandra Tripp, IIDA, Principal, Huntsman Architectural Group, Alissa Wehmueller, IIDA, Principal, Helix Architecture + Design


How will a new workplace be designed for human wellness in 2024, a time (hopefully) well after the worst of the COVID-19 pandemic impact and a time (again, hopefully) of U.S. economic recovery? That is the premise that frames this team’s discussion on the future of the workplace. 

As designers—not healthcare or economic experts—we chose to take the long view to a time that may be more settled. In the current moment, in May 2020, responses are largely speculative and based on great uncertainty. This seemingly dystopian time, with COVID-19 remaining and causing economic upheaval, will likely last many months and perhaps well into the next year. As humans, we need to look optimistically ahead towards the more distant future. That is with the understanding that we will have endured, adapted, and learned from a time of both global pandemic and difficult financial conditions for many individuals and businesses. 

One lasting impact of this moment is a heightened consciousness of human wellness in interiors. As designers, we believe that the best design is always sustainable and has wellness in mind—it’s not an additive aspect. With that assumption, how will a new workplace be designed as the innovation hub of an organization, with human wellness at the forefront, in 2024?

Human Behavior and Culture

Before we discuss design and real estate issues within an office, we’ll focus on people. In a post-pandemic world, we believe a heightened awareness of personal responsibility, agency, and necessary mutual trust will drive many decisions in our lives and workplaces. Flexibility will be key, and smart employers will communicate this in action and policy with employees allowed to continue to work remotely when feasible. Employees who do come to the office will have increased personal agency over scheduled work hours. Remote work, flexible hours, and work during non-peak hours are also issues of social equity for all.

For a time, the future workplace will be reflective of the trauma of the pandemic and the economic conditions it has created. To combat this lasting impact, savvy companies will design their offices to reflect stability, safety, and confidence, emphasizing teams and encouraging all forms of collaboration, both digital and in person.

For the employee in such a company, this will engender a higher level of mutual trust and commitment. Individuals will be more mindful of their personal space and cleanliness and the impact that they have on others. Like a thoughtful gym member, employees will be tasked with leaving their desks, meeting rooms, and communal spaces as clean as they found them, wiping down surfaces as they wrap up their time in a space. Rather than relying solely on an evening cleaning service, all office occupants will have shared responsibility for cleanliness and sanitation throughout the day.

Density 

Overall square footage per employee decreased in recent decades, driven largely by economic and regional commercial real estate conditions as well as a company’s functional need. While a return-to-work-during-pandemic time in 2020 may require workplaces to limit capacity for a while, we look ahead to a post-pandemic future: Economic pressures for tighter density will likely continue, especially in dense urban cities like New York. With tighter budgets, companies will largely not have the luxury to expend more square footage per employee. The question is: how flexible is the space?

While we do not envision that the amount of square footage per employee will change drastically between now and a post-pandemic time, how designers program and plan a workplace interior will continue to evolve. The impact of forced remote working in 2020—and the resulting regularization of flexibility to work remotely—will encourage organizations to re-evaluate how they allocate real estate, increasing the shift from square footage for individual use to increased square footage for collaborative, shared spaces. Coming to the office to actively collaborate will be a more purposeful decision that will require a different tool kit of policies for a number of companies.

New spaces and adjacencies in a future post-pandemic workplace.

Enhanced Entry Sequence

For new or renovated workplaces where square footage allows, we anticipate the design of an enhanced transitional entry sequence. Analogies: a mudroom in one’s own home where shoes and coats are taken off, or a gym where one changes clothes in a locker room prior to entering the active gym floor area. In an office, an enhanced entry might have ample closets or even lockers for coats, bags, and a change of shoes so that staff can enter the work area without bringing those items far beyond the office entrance. This can also be a place to check temperatures of employees and visitors and, ideally, a well-designed hand-washing station is incorporated here.

Open Collaboration Area

In the past decade, the amount of casual seating has increased as a percentage of both an interior’s square footage and of a project’s budget. That will likely continue. As the workforce will be increasingly accustomed to working anywhere with portable technology, soft seating will remain appealing as both a change of pace from a desk as well as for comfort, aesthetics, and casual small meetings. How does the design of this area, with communal tables, soft seating, and shared spaces, change? 

An open collaboration area will have extended benefit as a strategic buffer zone—seemingly breathing space—designed to be more integrated between desking areas. Touchdown areas for employees needing places to briefly work between meetings, flexible furniture that can be moved and reconfigured to meet changing needs, and stand-up conference areas for quick gatherings will all become regular features. Furniture with easily cleanable finishes/upholsteries will be key. The communal, standing table, which has risen to prominence in the workplace, will be restricted in the immediate near future. But, in a post-pandemic era, human nature will bring us to again gather at communal tables.

Workplace Desking

The open office is not dead. But what changes? While we may see some impulsive overcorrection reactions in the 2020 time of pandemic to build partitions and regress to cubicle-like workstations, these are not long-term solutions for quality workplaces. Cheap, quick fixes are just that, and will not endure. Evidence-based savvy design principles will lead to systematic changes through research that can affect both short-term needs and long-term functionality, without sacrificing good design aesthetics.

The design of furniture components will likely adapt into revised configurations that respect distancing where square footage allows for it and supports various workplace activities. Open workstations and benching will, very likely, continue in the long-term future, and the amount of space between individuals may be increased, again, where square footage allows. Modularity and flexibility will more regularly inform design and engineering of any systematic modifications. The process must include concerted research and development investigating material suitability, resiliency, and maintenance. 

Hoteling and Shared Desking

Hoteling and shared desking—agile workplace seating—will not go away, and may become more prevalent due to a more flexible workforce splitting time between the office and home, and overall real estate density issues. Shared desking will continue in the long-term, coupled with the lasting pandemic impact of heightened personal responsibility for cleanliness after leaving a desk or table. 

Phone/Huddle Rooms

The need for privacy does not go away, but the quick turnaround of people using this small space will adjust. These areas will be outfitted to host small/individual video conferencing, connecting via one’s laptop, tablet, or phone.

Conference Rooms

Although conference room size will not largely change, capacity may be somewhat reduced compared to the current norm. Meetings will more regularly be a blend of in-person attendees with others conferenced-in remotely. In the room, comfortable distancing will potentially remain as conference etiquette, with chairs spaced between three and four feet apart. With the camera becoming more important, additional seating will be to one side of the room opposite the main presentation/monitor/camera wall. Furniture will be flexible to be configured for the needs of the meeting. Rooms will more regularly have integrated sound and video with touchless voice-activated features. The norm of back-to-back meetings in conference room scheduling will be staggered with 15-to-30-minute intervals to allow for cleaning and increased air circulation.

Technology

Technology in the workplace continues to advance, of course. The future office will see continued advances, with integrated video technology becoming more regularized. The reasons are many: Because the workforce will include a greater blend of those within an office and those working remotely, and because we have become far more accustomed to video-conferenced meetings. With cues from healthcare interiors, workplaces may also include more touchless door openings as well.

Kitchens and Break Areas

In recent years, the employee kitchen and break area has increased in square footage and has become more open and connected to the workplace as a social hub for both casual conversations as well as nourishment. This space has become an important workplace amenity, signaling to employees that wellness is important to the company. In the short-term, while the pandemic is still with us, companies may restrict the use of these office kitchen areas. But, as we look long-term to a post-pandemic future, we foresee that the desire to have the kitchen as a place for food, drink, and conversation will absolutely continue. Great scrutiny will be placed on the kitchen’s footprint and placement adjacent to the workspaces, though, and attention will be placed on easily cleanable surfaces, pressure-latch opening drawers and cabinets that can be opened without considerable touch, and perhaps two sinks—one designated solely for hand washing. To enhance wellness, healthy choices in foods and beverages will be conscientiously selected. Overall, while potentially dormant or restricted in the immediate future, the kitchen will be an increasingly important amenity and social aspect of the office.

Indoor Air Quality and the Outdoor Workplace

In a building’s design, the quality of air ventilation and filtration systems will be scrutinized more commonly. Premium indoor air quality will be paramount in all new construction, with an increasing desire to provide for individual control of airflow. Building owners will also be pressured to improve existing building systems when possible. Air quality will be viewed increasingly as a human right and equity issue, not solely a checkmark for certification achievements. Designers will also maximize daylight and views, and create connections to nature through materials, plants, and select artwork. With that in mind, our desire to spend time outdoors will drive an investment in functional, comfortable, and accessible outdoor spaces wherever climate and real estate allow. 

Lead photo by: Garrett Rowland. All images courtesy of Huntsman Architectural Group.

For more discourse on the future of design and workplace design, watch IIDA’s Collective D(esign): Episode 6 | The Changing Landscape of Workplace Design, and register for Episode 9 | Design Responds: Community Support and Innovation.

Collective D(esign): Watch the First Webinar

In response to our rapidly changing world, IIDA brings you a design-focused dialogue on the effects of a global crisis. Watch the first webinar in the series now. 

As we all adjust to a strange new “normal” and prepare for our inevitable “what next,” the design industry has begun to grapple with the changing world and what it means for the future of the built environment. On March 26, a panel of design experts joined IIDA Executive Vice President and CEO Cheryl S. Durst, Hon. FIIDA, and a virtual audience of nearly 1000 design industry professionals, for an important community discussion on how their firms are adapting technology, adjusting expectations, supporting their employees, and overcoming unprecedented challenges. 

Watch the first webinar in the series: 

Moderator: 

Cheryl S. Durst, Hon. FIIDA
Executive Vice President and CEO
IIDA, Chicago 

Panelists: 

Gina Berndt, FIIDA ASID
Principal, Managing Director
Perkins+Will, Chicago 

Susan Chang, AIA
Partner
Shimoda Design, Los Angeles

Jordan Goldstein, IIDA, AIA
Principal & Global Director of Design
Gensler, Washington, D.C.

Tara Headley, Assoc. IIDA
Interior Designer
Hendrick, Atlanta

The next webinar in the series, Healthcare Designers at the Forefront, will take place on April 2, 2020, 1:30-2:30 p.m. Central. Register today. 

Join John Czarnecki, Hon. IIDA, deputy director and senior vice president of IIDA, and a group of design leaders in a discussion on the critical importance of adapting healthcare design in this historic global moment.