Get Ready for the 2019 IIDA Advocacy Symposium

See what’s in store at this year’s annual symposium of interior design advocates from across the country. 


This year’s IIDA Advocacy Symposium is jam-packed with sessions that will not only help you develop your advocacy skills but will give you the tools you need to make your chapter better at advocating.

Attendees will enjoy programs, lunches, and networking receptions, and get to meet fellow interior design advocates to discuss advocacy issues, successes, and questions.

FRIDAY, SEPTEMBER 20

We are excited to be hosting Symposium participants at the Massachusetts State House, where we will focus on legislators, legislative strategies, and the importance of civic engagement.

The day will begin with a tour of the State House, designed by Charles Bulfinch, a National Historic Landmark considered a masterpiece of Federal architecture. Keynote speaker Arline Isaacson will then discuss the importance of civic engagement across all interests and groups.

IIDA Executive Vice President and CEO Cheryl S. Durst, Hon. FIIDA, will then have a fireside chat with local Massachusetts legislators to give us a unique perspective on who legislators are, what they do, and what they want to hear from us.

We’ll follow that up with an informative session and Q&A with several IIDA lobbyists from across the United States about what they’ve seen work and how we can improve as an industry. After a full day of information, we’re thrilled that IdeaPaint will be hosting an opening reception at Boston’s District Hall from 5:30-7 p.m.

SATURDAY, SEPTEMBER 21

We are elated that Allsteel will be hosting us at their beautiful Boston showroom where we’ll learn about strategies and best practices for implementing advocacy of all kinds at the chapter level.

In the morning, several chapters and states will be giving us updates on their advocacy activities over the past year and their plans for the future. Tracey Thomas, IIDA’s Director of Strategic Sales, will then teach us strategies to better communicate our ideas to the right audience through a comprehensive presentation. IIDA Headquarters will debut and give updates to our collateral and CIDQ will update us on what’s new in their world. Headquarters will also provide updates on the opposition landscape and how to fund and afford advocacy in your chapter.

We’ll end our day with panels featuring interior design advocates on how to communicate effectively and how to talk advocacy at firms. Allsteel has graciously agreed to then host a short closing reception, allowing us the opportunity to decompress and discuss all we’ve learned.

We can’t wait to see you all at this year’s Symposium!


Registration to the 2019 IIDA Advocacy Symposium is open until September 6. Learn more about this year’s program and reserve your spot at www.iida.org/advocacy-symposium

 

 

 

 

 

Spotlight on Oregon: Surveying Advocacy

This post was contributed by Whitney Dooley, Assoc. IIDA, Vice President of Advocacy, IIDA Oregon Chapter. 


In order to correctly represent and advocate for the interests of commercial interior designers, the IIDA Oregon Chapter conducted a comprehensive advocacy survey last spring. 

At the end of 2017, Oregon’s Interior Design Coalition, IDC-Oregon, dissolved and the IIDA Oregon Chapter took on the immense responsibility of leading future advocacy efforts in the state. As we embarked on this journey, we realized that there wasn’t an empirical understanding of the needs and desires of commercial interior designers in Oregon as it pertains to registration and regulation.

We decided that to properly represent our members’ interests, it was imperative to collect data about local attitudes towards governmental regulation, accepted benchmarking, and, above all, definition of the profession.

In February 2019, as part of the chapter’s annual keynote speaker event, NEXT, the advocacy team conducted a short Advocacy Survey. The goal was to determine how our members and other members of the design community feel about commercial interior design advocacy. The survey also contained questions that shed light on what our members already knew about advocacy, and where there were gaps that we could address with education.

In developing the survey, the advocacy team knew our questions had to be succinct and relevant, while still measuring meaningful data that would help us plan future advocacy efforts. We started with a brainstorming session and then edited the final survey down to six questions. We also determined that this would be a great avenue to recruit potential advocates and measure support from industry partners. See the final survey here.

The advocacy team distributed hard copies of the surveys to all event attendees at the door of the NEXT Breakfast. NEXT attracts a diversely affiliated crowd, giving us access to the feedback we may not otherwise see. We incentivized completion of the survey by entering all completed surveys into a drawing for a ticket to 2020 NEXT. The surveys were collected before the speakers began, and a collection box was placed at the exit.

NEXT Survey Results Infographic - static.png

Image Credit: Emily Wright, IIDA, Director of Advocacy, Oregon Chapter.

Our response rate was 47% of all event attendees. 44% of respondents were currently employed as a commercial interior designer. In analyzing the results, we broke out some responses by IIDA members vs. non-members. Emily Wright, director of advocacy, used Piktochart to create a comprehensive graphic that summarized our results and contained more information about getting involved. We published the results on the IIDA Oregon Chapter website in April 2019.

Looking towards future survey efforts, we found success in tying the survey to an event. We plan to roll out these surveys at other chapter events, making sure that the event format allows for thoughtful responses. Incentivizing the survey completion seemed to have an impact on respondents, and we’d like to explore other methods of doing this. These surveys also complement our State of the Industry Report, which focuses on Oregon project types, revenue, and salaries.

In conclusion, the chapter and the profession benefit from bringing advocacy issues to the forefront wherever possible, and we look forward to continuing this survey effort. We hope to eventually pursue a data-driven approach to legislative efforts, proving to elected officials that voters care about the regulation of the commercial interior design profession in the Oregon State.


Stay up to date on all advocacy issues and alerts. Text “interior design” to 52886.

IIDA Southwest: Building a Grassroots Advocacy Campaign

This post was contributed by Nicki Jensen, Assoc. IIDA, vice president of advocacy for the IIDA Southwest Chapter.

In the spring of 2018, HB 2532 was introduced to the Arizona state legislature. This bill would have stopped any municipality from imposing any licensing requirements or occupational fees on a variety of occupations that didn’t require much education or training, including interior design. Arizona’s current legislative temperature is anti-occupational licensure/registration, even for those professions already holding licenses. This can make it incredibly challenging when newer professions are wanting to achieve registration.

When the IIDA advocacy team made us aware of the bill, our local IIDA and ASID chapters had just begun a partnership. The bill had already passed state House and was on its way to the Senate. With the help of a lobbyist and dedicated members from IIDA and ASID, we were able to change the course it was set to take and educate our legislators. The bill effectively jump started our grassroots campaign.

In collaboration with our local ASID chapter, we immediately began planning for a joint fall event called STRIDES 2018 Advocacy Fall Breakfast. Abigail Rathbun, advocacy and public policy manager at IIDA Headquarters, updated our members on the recent events with the bill and spoke about being an advocate. Jason Schupbach, director of the design school at Arizona State University and former director of design for the National Endowment for the Arts, served as keynote speaker. He gave a rousing presentation about the design industry and where it’s headed. After four months in the making, the event was a hit.

And our sights didn’t stop there. This year, we’ve been awarded financial support from the IIDA Catalyst Grant to host another speaker event — this time even bigger and better! In the long-term, we want to achieve legislation to become Registered Interior Designers, which will require us to keep a close relationship with ASID, NKBA, and other aligned organizations. With the Catalyst and Advocacy grants, we’re able to continue hosting events while making strides in educating the public about what we do and how to become the best advocates for the profession.


Get access to tools and resources to help you become an advocate for interior design. Visit advocacy.iida.org.

Passion and Practice in Action at the 2016 Advocacy Symposium

Today’s post is written by Stacey Crumbaker, IIDA, Assoc AIA, who attended the 2016 IIDA Advocacy Symposium in Denver on Sept. 23 – 25, 2016. 

The second annual IIDA Advocacy Symposium flew by – a whirlwind of thoughtful, impassioned conversations dedicated to advancing interior design recognition across the country. Hosted in Denver by IIDA and the Rocky Mountain Chapter, the Symposium was an opportunity for interior design advocates to connect, share best practices, and reinvigorate our collective passion for the profession.

Practicing at the intersection of architecture and interior design, I’ve been supporting interior design recognition since moving to Seattle in 2011 and serving as the Vice President of Government and Regulatory Affairs for the Northern Pacific Chapter. Coping with a recent defeat at the capitol, the Chapter had taken a step back to reframe our approach to the legislative process. Our focus shifted to a broader definition of advocacy, which included engaging our city communities and developing a shared vision among our industry professionals. In parallel, the IIDA International Board of Directors prioritized advocacy and launched a series of initiatives to support change, such as the Advocacy Symposium and Advisory Council.  Continue reading

5 Reasons to Get Motivated About Interior Design Advocacy

Today’s post is guest written by IIDA Professional Member Holly Baird, LEED AP ID+C, WELL AP.

Attending the IIDA Advocacy Symposium is a ditch-your-spouse-on-your-wedding-anniversary kind of opportunity. At least, it was for me in 2015.  #sorrynotsorry #advocacyinaction. So what did I learn last year that trumped celebrating my marriage? Here are my top five highlights:

“Never accept a ‘no’ from someone who doesn’t have the power to say ‘yes.’”

IIDA Executive Vice President and CEO Cheryl S. Durst, Hon. FIIDA, LEED AP, painted a picture of advocates as optimists living in the present. They have a healthy respect for the past but don’t dwell on it, and they understand that the future can happen in a nanosecond. Advocates do not let others define who they are in a political context. They know the value of “yes” and when to say “no,” and they know that sometimes “no” is the beginning of the negotiation. Lastly, Cheryl challenged us to “never accept a ‘no’ from someone who doesn’t have the power to say ‘yes.’”

All Wins Matter

Ryan Ben, Student Engagement and Advancement Manager, told us to hone our message: “Find the heart, find the brain, and lose the fat.” The way to motivate others is through positivity – all wins matter. But arguably the best advice Ryan gave actually comes from the incomparable Parks and Recreation character, Ron Swanson: “Never half ass two things. Whole ass one thing.”

2015 IIDA Advocacy Symposium

Ryan Ben, Student Engagement and Advancement Manager at IIDA, presenting at last year’s Advocacy Symposium.

 

Be an Out-Hustler

Texas Representative Celia Israel taught us that a lawmaker is only as strong as stakeholder interest and, when you pursue legislation, all the work happens long before the first day of session. She recommended the best way to handle opposition stakeholders is to out-hustle them.

The Power of Networking – and Rising Above

Melanie Bahl, IIDA, President of I.D.E.A.L. for Utah, and lobbyist Amy Coombs told us about the power of asking for recommendations and name dropping shared connections to get your foot in the door. The most resonating piece of advice: the value of being united in purpose, message, and action. “To rise above the din and be heard, voices must be linked in something approaching unison.”

2015 IIDA Advocacy Symposium

IIDA Members at the 2015 Advocacy Symposium welcome reception.

 

It’s Not Just About You, It’s About Them

Other lobbyists cautioned us against asking for something the first time you meet a legislator. Go in when you don’t need something. Better yet, go when they need you.

The 2016 IIDA Advocacy Symposium will be educational, inspirational, and even therapeutic. Together, we will celebrate our interior design wins – big and small – from across the nation. The agenda has been carefully crafted with presenters who will arm you with political, grassroots, managerial, and strategic know-how. You will expand your resources, have epiphanies about what you could be doing in your state, and leave refreshed and refueled with new ideas and tactics that will guide you in your advocacy efforts. Fortunately for me, this year’s Symposium doesn’t conflict with my anniversary because I sure would hate to leave my husband a second year in a row. See you in Denver!


 Holly Baird, LEED AP ID+C, WELL AP, is the Director of the Tennessee Chapter of the U.S. Green Building Council. She is a member of the IIDA Advocacy Advisory Council and, in May of this year, was appointed to the Livable Nashville Committee started by Nashville’s Mayor Megan Barry.

 The 2016 Advocacy Symposium will take place in Denver from Sept. 23-25. IIDA Members receive a special discounted rate to the event. Learn more about the Symposium and register by Sept. 16, 2016.

IIDA Response to White House Occupational Licensing Report

Today, the White House released a report, “Occupational Licensing: A Framework for Policymakers,” on occupational licensing. It provides a cost-benefit analysis of occupational licensing based on current data and suggests a number of best practices for state legislatures in regards to occupational licensing.

In the report, best practices for occupational licensing include:

  1. Limiting requirements to those that address legitimate public health and safety concerns.
  2. Applying the results of comprehensive cost-benefit assessments of licensing laws to reduce the number of unnecessary or overly-restrictive licenses.
  3. Harmonizing regulatory requirements as much as possible, and where appropriate entering into inter-state compacts that recognize licenses from other states, to increase the mobility of skilled workers.
  4. Allowing practitioners to offer services to the full extent of their current competency to ensure that all qualified workers are able to offer services.

The International Interior Design Association (IIDA) believes and supports the best practice of allowing practitioners to offer services to the full extent of their competency underscores the reason the Commercial Interior Design industry is striving to pass meaningful legislation. In most states current architecture licensing laws prevent qualified interior designers from providing services to the “full extent of their current competency.” IIDA is working to expand the number of practitioners providing interior design services to consumers in the code-impacted interior environment. We also believe lawmakers should apply cost-benefit analysis to ensure laws serve the best interest of their state.

The report also states that one of the reasons licensing laws exist is to protect the public’s health and safety, and is especially important in situations where it is costly or difficult for consumers to obtain information on service quality. Licensure of interior design would alleviate the consumer’s burden of design service quality verification.

Additionally, IIDA agrees with the White House report that licensing should not impede a designer’s ability to move or provide services in more than one state. Laws should reflect the mobility of workers and provide for reciprocity between states.

IIDA is continuing to monitor the situation and will provide updates as needed. IIDA does not believe that the White House report is damaging to our efforts to pass meaningful interior design legislation, and we will continue to advocate on behalf of the Interior Design profession.

Edwards, Julia. (2015, July 28). House Report Calls for Eased Job Licensing Requirements. Reutershttp://www.reuters.com/article/2015/07/28/us-usa-employment-licensing-idUSKCN0Q220C20150728 

Occupational Licensing: A Framework for Policymakers. (2015). Washington, DC: The White House. https://www.whitehouse.gov/sites/default/files/docs/licensing_report_final_nonembargo.pdf