2020 Advocacy Preview: Continued Success

2019 was an eventful year for interior design legislation and activism. To build on this momentum, Emily Kelly, Director of Advocacy, Public Policy, and Legislative Affairs for IIDA, wants to help you advocate for your profession in 2020. Our advocacy initiatives, events, training guides, and resources, are designed to support your voice and creative energy.

IIDA has become a leading advocate for the industry in government and local communities. Our leadership is made possible by the outstanding work that you—our members, supporters, industry partners, and friends—are all doing at the local level. Your teamwork, energy, and commitment have sparked a new era in interior design advocacy.

At IIDA headquarters, we are closely monitoring legislation that may affect the industry, representing the IIDA community on Capitol Hill, and working with local chapters on relationship-building, Capitol Day planning, and legislative strategy for the year.

Content and training are integral to grass-roots advocacy, so please look for updated collateral, training documents, and guides for all members to take advantage of as the year progresses.

Lastly, our sixth annual Advocacy Symposium is slated for September of this year in Atlanta. We encourage our members to attend. This exciting weekend will help support members become strong advocates, while building community among our IIDA Advocacy members.

Whether you are new to the issues or a long-time advocacy veteran, the speakers, sessions, and networking events will help propel your advocacy journey.

As always, feel free to reach out to me (ekelly@iida.org) or Abby Wilson, Public Policy Manager at IIDA, (awilson@iida.org) with any questions, concerns, or comments at any time. We are here as a resource for you, your chapter, and your advocacy efforts!

Photo: Attendees of the Fireside Chat with Cheryl S. Durst, Hon. FIIDA, and State Legislators at the 2019 Advocacy Symposium in Boston.

Advocacy Spotlight: New Report Makes the Case for Interior Design Licensing in California

IIDA Chapters and interior design coalitions are on the front lines of state-level advocacy. Starting today, we are spotlighting the advocacy efforts of these organizations, beginning with the Interior Design Coalition of California. 

Article contributed by the Interior Design Coalition of California.

On Oct. 4, 2016, the Little Hoover Commission released their report on Occupational Licensing in California. The report makes a case for licensing commercial interior design in California, despite interior design was used as an example of a profession that should not be licensed at the first hearing and in initial discussions between commission staff and the Interior Design Coalition of California’s (IDCC) lobbyists. Continued discussions with Commission staff and IDCC testimony in subsequent hearings resulted in the case for the licensing of commercial design.

The Little Hoover Commission is an independent state oversight agency that was created in 1962. The Commission’s mission is to investigate state government operations and promote efficiency, economy, and improved service. By statute, the Commission is a balanced bipartisan board composed of five citizen members appointed by the Governor, four citizen members appointed by the Legislature, two Senators and two Assembly members. The Commission selects study topics that come to its attention from citizens, legislators, and other sources. In addition, it has a statutory obligation to review and make recommendations on proposed government reorganization plans.

This year, the Commission took on the challenge of putting together a series of thoughtful hearings to discuss occupational licensing in California. The focus of the Commission’s review is on the impact of occupational licensing on upward mobility and opportunities for entrepreneurship and innovation for Californians, particularly those of modest means. The Commission also examined the result of occupational licensing on the cost and availability of services provided by licensed practitioners to consumers. Lastly, the Commission explored the balance between protecting consumers and enabling Californians to enter the occupation of their choice.

During the first hearing, one panelist raised interior designers as an example occupation that did not require licensure because the panelist confused the work of designers and decorators. To counter this point, the Interior Design Coalition of California (IDCC) was thrilled to participate in the second hearing in June.  Deborah Davis, FASID, director-at-large for IDCC, testified to the Commission regarding the work of interior designers and the need for interior designers to be licensed in the state of California. Davis was able to educate the Commission on our work and raise a variety of relevant points as to why licensure for interior designers working in the code-impacted environment would especially help those who own small businesses, 90 percent of whom happen to be women. The Commissioners responded well to Davis’ testimony, featuring our arguments in the final report. IDCC is looking forward to continued collaboration with the Little Hoover Commission and other stakeholders in the future as we continue to work towards our goals for the interior design profession in California in 2017 and beyond.

Read the Commission’s Full Report.


The Interior Design Coalition of California advocates for the legal recognition of qualified Interior Designers in the State of California. Through collaboration, education and advocacy, IDCC strives to present a unified voice for the California Interior Design community to support and protect the profession of interior design.

 

Energized and Engaged: Advocacy Symposium Recap

Have you ever had a weekend that made you feel a part of something bigger than yourself? During the innaugural IIDA Advocacy Symposium, Sept. 11 – 13 in Austin, Texas, I did. Over 90 people attended, staffed, or spoke at the symposium, where the energy was infectious. Interior design advocates from every IIDA Chapter but one listened, talked, learned, advocated, and shared their experience, advocating for the Interior Design profession. The event highlighted the passion, dedication, and persistence of amazing design advocates from across the country.

“Teamwork, tenacity, and clear communication are the key to advocacy,” Rep. Celia Israel said. And she couldn’t be more right. The rest of the presentations echoed her sentiment. But we can’t just rely on social media. Rep. Israel added, “Good advocacy can start online but it has to hit the streets.” The key to advocacy is to talk to everyone! Some fantastic IIDA members took it to heart. Corinne Barthelemy, IIDA, LEED AP, and Aimee Schefano, IIDA, from the New England Chapter had a cab driver tell them about a previous group of interior designers who had been advocating to him earlier in the day! He couldn’t believe all the things interior designers did.

In addition to Rep. Israel’s presentation, we heard the story of Melanie Bahl, IIDA, President of IDEAL–Utah, and Amy Coombs, IDEAL-Utah’s lobbyist, who have worked tirelessly to introduce interior design legislation in the state of Utah. Amy shared this quote with us: “To rise above the din and be heard, voices must be linked in something approaching unison.” Interior design advocates must share the same message to be heard about all the other voices. Donna Vining, IIDA, FASID, shared her bountiful knowledge on empowering and mobilizing advocacy efforts in the state of Texas including having meaningful events and building a great team of advocates.

One of the best parts of the weekend were the opportunities for advocates to share with fellow advocates techniques and strategies that worked or didn’t work and why. Among many amazing ideas, advocates advised making strategic relationships in your community like working with the Special Olympics, adding a $1 fee to all events that will go towards advocacy, and being agile because sometimes you’ve got to embrace a new direction. I can’t wait to see the amazing initiatives and events this will inspire!

The symposium wasn’t all talk though. We toured the impressive Texas State Capitol and learned about Texas state government and the architecture and interiors of the building. Everything really is bigger in Texas; their capitol dome is taller than the U.S. Capitol dome!

A special thanks to the wonderful Texas and Oklahoma Chapter who served as the host chapter for the first Advocacy Symposium. Krystal Lucero, IIDA, RID, and Clara Karnei, IIDA, RID, took over the IIDA Instagram account and did a fantastic job capturing the spirit of the event. Check it out!

We can’t wait until the 2016 IIDA Advocacy Symposium! We’ve barely scratched the surface of what it means to be an interior design advocate. Next year’s IIDA Advocacy Symposium will take place on Sept. 23 – 25 at the Grand Hyatt Hotel in Denver, Colorado. The Rocky Mountain Chapter will serve as host chapter. Stay tuned for more details as they become available!


Be a part of something bigger. Advocate for your profession. Learn more at advocacy.iida.org. #IIDAadvocacy