10 Memorable Moments from Leaders Breakfast Fall 2015

“Know more, do more, and be more before 9 a.m.,” said Cheryl Durst, Hon. FIIDA, LEED AP, to the audience attending Leaders Breakfast San Francisco, one of this year’s six fall breakfasts. “The essence of Leaders Breakfast is about leadership and honoring leadership within and outside of our community.”

The IIDA Leaders Breakfast is an international event series that celebrates design’s importance in the global marketplace by honoring local contributors to the design community and hosting a renowned keynote speaker. The eight-city series has come to a close for 2015. More than 3,300 people attended this year, the largest number of attendees in the history of the 26-year-old event.

Here are a few of our favorite memorable moments from fall 2015:

1.  A Moving Speech by Tom DiRenzo, Ind. IIDA

(Photo by Sam Breach) Tom DiRenzo, Ind. IIDA, accepting the Distinguished Achievement Award at the Northern California Chapter's 2015 IIDA Leaders Breakfast.

(Photo by Sam Breach) Tom DiRenzo, Ind. IIDA, accepting the Distinguished Achievement Award at the Northern California Chapter’s 2015 IIDA Leaders Breakfast.

San Francisco – The 15th annual Leaders Breakfast San Francisco began with a packed house of 500 attendees on their feet when the Northern California Chapter recognized Tom DiRezno, Ind. IIDA, with its signature Distinguished Achievement Award. DiRenzo spoke to the audience passionately and humbly, encouraging them to get involved with IIDA and work together to continue to grow the community. “The voice of IIDA is only as strong as the members of IIDA,” said DiRenzo, who also urged the audience to not underestimate the scale of work they provide. “Design is not a commodity sold to the lowest bidder. Do not undervalue [the Interior Design profession].”

2. The CityHome

(Photo by Linda Dove) Kent Larson on stage in front of attendees at Leaders Breakfast Chicago at the Hilton Chicago.

(Photo by Linda Dove) Kent Larson on stage in front of attendees at Leaders Breakfast Chicago at the Hilton Chicago.

Chicago – Keynote speaker Kent Larson, Director of Changing Places at the MIT Media Laboratory and MIT Living Labs, surprised the Chicago audience with his scientific discoveries of the evolution and future of city landscapes, including how we can reinvent interiors of apartments to save space and money. Larson showed the CityHome, an affordable and “ultra-efficient” 200 sq. ft. apartment aimed toward a younger demographic. The “responsive urban home” features internal motors to eject each piece of the room, giving the user the ability to extend or compress a room. Larson’s other items included sharable cars that fold into themselves and smart offices that ensure workplace well-being.

3. Interior Design Media Donating Its Table to Students

(Photo by Shau Lin Hon, Slyworks Photography)

(Photo by Shau Lin Hon, Slyworks Photography)

Houston – Interior Design Media, a Leaders Breakfast International Benefactor, provided the Texas Oklahoma Chapter with a chance to give a group of 10 lucky students the opportunity to sit front and center at Leaders Breakfast Houston. As one of the only cities within the Leaders Breakfast series to do so, the chapter delivers all profits from the breakfast to the Texas Oklahoma Education Fund. So far, the chapter has raised over $125,000 from Leaders Breakfast to support three tuition reimbursement scholarships and one study abroad scholarship. For more information about the fund, contact chapter administrator Megan Romboletti.

4. Inaugural Leaders Breakfast Calgary

(Photo by Kelly Mulner) Keynote speaker Chris Fields, Senior Brand Strategist of Twist Marketing.

Calgary, AB – The inaugural Leaders Breakfast Calgary sold over 200 seats in its first series event in Alberta, Canada. Attendees enjoyed an inspirational morning honoring Adele Bonetti, FIDA, IDC, AAA, for her more than 40 years of volunteer service and commitment to the Interior Design profession, and listening to keynote speaker Chris Fields, Senior Brand Strategist at Twist Marketing. Fields touched on rising above the average and finding why we should be different and stand out. The audience’s minds never stopped moving as Fields shared ideas about how to live your life thinking differently.

5. A Long Line for an Autograph

(Photo by Sam Breach) Award-winning writer Cheryl Strayed signing autographs at Leaders Breakfast San Francisco.

(Photo by Sam Breach) Award-winning writer Cheryl Strayed signing autographs at Leaders Breakfast San Francisco.

San Francisco – A long line formed after the San Francisco Leaders Breakfast for attendees to get their hands on an autograph from Cheryl Strayed, author of the novel Wild and featured keynote speaker. Strayed spoke about her enduring journey on the Pacific Crest Trail (PCT) as told in the book and discussed the difficulty she had writing the novel. “We all live lives worthy of literature,” she said. The timing of the breakfast was the day after her 20th anniversary of hiking the PCT.

6. The Kick-off of North America’s First Architectural Biennial

(Photo by Lynn Dove) Sara Herda, Director of the Graham Foundation and Co-Artistic Director of the Biennial, accepting the Herman Miller Eames stool.

(Photo by Lynn Dove) Sara Herda, Director of the Graham Foundation and Co-artistic Director of the Biennial, accepting the Herman Miller Eames stool.

Chicago – The day before the city of Chicago captured the global design community’s focus with the first architectural biennial in North America, the largest international survey of contemporary architecture, Leaders Breakfast Chicago honored one of the biggest names within the celebration, The Graham Foundation for Advanced Studies in the Fine Arts. The foundation makes project-based grants to individuals and organizations and produces public programs to foster the development and exchange of ideas about architecture. In a twist of fate, the keynote speaker Kent Larson received two grants from The Graham Foundation.

7. The Story of the Fogo Island Inn

(Photo from fogoislandinn.ca)

(Photo from fogoislandinn.ca)

Toronto, ON – Audiences stood to their feet after the speech given by keynote Zita Cobb, President and CEO of Shorefast Foundation, and founder and innkeeper of the Fogo Island Inn. Cobb’s story started with her childhood on Fogo Island, Newfoundland, through developing the Shorefast Foundation with her brother (who also attended). Her incredible speech was accompanied by breathtaking photos of the island. She spoke about investing in culturally rich, community-owned economic assets, including the world-class Fogo Island Inn, Fogo Island Arts, and Fogo Island Shop, which sells furniture and textiles hand-crafted on Fogo Island. Cobb told audiences, “Everyone who creates something has civic duty to contribute beauty.”

8. Advocating for Design

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(Photo by Chris Hatcher) Advocacy table at Leaders Breakfast Los Angeles.

Los Angeles – “This is the year of advocacy,” announced Robyn Taylor, IIDA, President of the IIDA Southern California Chapter. This statement rang true throughout the series as other chapters honored those who advocate for the profession. Southern California hosted an advocacy table during the coffee reception to further engage attendees with legislative and advocacy issues, such as stamping documents to obtain building permits from local jurisdictions and working with local coalitions. The Northern California Chapter honored two advocates, Arlene Blum and Judy Levin, for their ongoing commitment to passing laws to eliminate flame retardant chemicals in furniture. Watch Blum’s video that played during the breakfast to learn more about the cancer-causing chemicals and her fight to end their use.

9. A BuzzFeed Breakfast

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Houston + Los Angeles – Keynote speaker Jonathan Perelman, former Buzzfeed VP of Motion Pictures, gave audiences a chance to see how online content is forming conversations in our lives and that it is no longer just for consumption. Perelman taught attendees in Houston and Los Angeles why we share content online and how our daily lives are affected by social media. “Content is king, but distribution is queen, and she wears the pants,” Perelman reminded the audience. He discussed how to share your message and build a personal brand more effectively online, and engaged the crowd with entertaining BuzzFeed videos, “If it doesn’t spread, it’s dead.”

10. The Voice of Design in Toronto

(Photo by Yianni Tong) Shauna Levy, President of Design Exchange (DX), accepting the coveted Leadership of Excellence Award.

Toronto, ON – “Design is the bridge between culture and commerce,” said Shauna Levy, President of Design Exchange (DX), Canada’s only museum dedicated exclusively to the pursuit of design excellence and the preservation of design heritage, in her Leadership Award of Excellence acceptance speech. In the Canadian design industry, Levy is regarded as a visionary leader, most known for her dedication to positioning the city of Toronto as an international design destination. “I saw that interior design was being overlooked and undervalued in the community, and I wanted to change that,” said Levy, who rallied the audience to pay attention to upcoming changes in Toronto’s political agenda and stand up for design as interior designers are “occupying an increasingly important role” in the world.


Learn more about the Leaders Breakfast series.

Meet Shauna Levy: Building Toronto’s Design Community

In the Canadian design industry, Shauna Levy is regarded as a steadfast and visionary leader. Appointed in 2012 as President of Design Exchange (DX), Canada’s only museum dedicated exclusively to the pursuit of design excellence and the preservation of design heritage, Levy is known for her dedication in positioning the city of Toronto as an international design destination. Established in inventive experience and expertise, Levy’s path to being honored with the prestigious Leadership Award of Excellence at this year’s Leaders Breakfast Toronto is a dynamic one.

Internationally versatile, Levy was born in Montreal, but grew up in Toronto. She moved to Paris after school where she found she had a passion for design and its influence on everyday life. Because of this influence, Levy believes that design should be accessible to everyone.

According to Levy, “Design is not luxury. It is, and should be, accessible and available to all, from fashionistas to families, coast to coast.” She also stated, “Design is ubiquitous. It touches each and every one of us on a daily basis. Design is the cornerstone of society… It is as much about addressing basic human needs, such as post-disaster housing or caring for an aging population, as it is about luxury goods and novel experiences.”

Her notions are proven in her efforts to renew DX’s programming. With a mission to capture and educate a vast demographic of supporters for the museum, she has secured renowned exhibits from Canadian and international designers, including a retrospective Design Museum London’s Christian Louboutin, as well as a guest curated exhibit by Pharrell Williams called This Is Not A Toy.

In addition to her role as President of DX, Levy is known for her contribution to co-founding the internationally acclaimed Interior Design Show (IDS) in 1998, which she developed into one of the largest contemporary design fairs in North America. By 2012, the show was bringing in over $40 million in sponsorships and sales and 600,000 visitors.

With her significant contributions to the Toronto design scene, the selection for the Leadership Award of Excellence was unanimous. “Shauna is a design evangelist,” said Susan Wiggins, CAE, Hon. IDC, CEO of Interior Designers of Canada (IDC). “Shauna is innovative, connected, and has been instrumental in cultivating Toronto’s design community. Given that our corporate headquarters are in Toronto, we are members of the community and create the growth that has been inspired by Shauna.”

“I am very grateful to be this year’s recipient of the Interior Designers of Canada and the International Interior Design Association’s Leadership Award of Excellence,” said Levy. “When I co-founded the Interior Design Show 18 years ago and built it into one of the largest contemporary design fairs in North America, I believed interior design was an oft-overlooked and undervalued design discipline, and I wanted to change that. I wanted to recognize the thoughtful and creative emerging and established individuals responsible for creating the spaces we live in, we work in, and we play in.”

As for her upcoming endeavors in the design world, Levy is carrying out her refreshing direction of DX, offering a roster of programs in 2016 that includes talks, workshops, competitions, and more. “[These programs] encourage critical thinking about how interrelated design disciplines offer innovative and tech-driven solutions for the most critical issues facing the world today. Keep your eyes peeled and ears open for a big announcement in January! I encourage everyone to sign up for INDX, Design Exchange’s weekly e-newsletter to stay informed,” Levy said.

IDC is in partnership with IIDA for the IIDA Leaders Breakfast. Few tickets are available for purchase until Nov. 22. Click here for ticket information. For information about Leaders Breakfast, please contact Anastasia Gedman, Leaders Breakfast and Special Events Manager, at agedman@iida.org