From Concept to Reality: How One IIDA Student’s Booth Design Made it to Orgatec

In October 2018, more than 63,000 visitors from 142 countries descended upon Cologne, Germany, for five days to attend Orgatec, the biennial commercial interior design trade show dedicated to the modern office.  The show offers a broad international scope of work that some of us stateside very rarely see and a wider platform to share one’s design vision. It seemed only fitting that we use our presence at the future-facing trade show to showcase the skills and talent of IIDA student members.

We were proud to have IIDA Member Sana Khan, former student of the New York School of Interior Design now design professional at HOK, design the IIDA booth at Orgatec. Her concept was chosen as the winning submission of the IIDA Student Booth Design Competition at Orgatec by a jury of design experts including Todd Heiser, IIDA, creative director and principal at Gensler, Eileen Jones, IIDA, SEGD, AIGA, principal and global practice leader at Perkins+Will, and IIDA International Board President James Kerrigan, IIDA, design principal of interiors at Jacobs.

Using product from Vitra, the competition sponsor, Sana’s booth offered a fresh and modern interpretation of the space with opportunities to provide an engaging experience for Orgatec visitors.  We spoke with her about the project – the inspiration, challenges, and lessons learned.

Sana's Booth Concept

Sana’s concept for The IIDA Cloud. “Seeing something that only existed in my head in real life is a pretty incredible thing, and I was overwhelmed with joy looking at the booth I designed. My father owns a construction firm and since my childhood I wanted to become like him. It was my first design that became a reality and it was no less than a dream come true.”

A Hub for Design Ideas

“The inspiration was really IIDA itself,” said Sana. “The idea of connectedness, standing out and creating a network struck me as a great concept for the booth that would represent IIDA and its ideology to a layman in the best possible way.”

To reflect that network, Sana found inspiration in clouds, even titling her project The IIDA Cloud. “Just like how a real cloud plays an important part in atmospheric circulation, the IIDA Cloud would be the hub of circulating design ideas around the world,” she explained. Sana also unpacked the meaning of the digital cloud. “Today’s fast paced generation exchanges information through a storage cloud. Similarly, the IIDA Cloud would be the hub for exchanging design thoughts and talk about designing for the future.”

booth ceiling

Look up. “The idea of the cube is to reflect the purpose of IIDA, to make designers come together under one cloud – or roof – and extol design.”

Understanding the Client

Designers typically communicate with the client throughout all phases of the design project, but for this competition, students had to be resourceful when gathering information. Sana approached this by trying to understand IIDA as a brand before designing the booth itself. “I felt it was important for me as a designer to understand what the client profile was,” said Sana. “The biggest challenge was creating a design that represents IIDA as an organization and to do justice to its brand.”

orgatec group shot

Sana (far left) with select members of the IIDA International Board of Directors, IIDA staff, and her mentor inside the finished booth.

Balancing Aesthetics and Meaning 

For the competition, students were given a design brief that outlined what products needed to be in the booth and what features should be accommodated to allow for collaboration, engagement, and recharging throughout the show. What students didn’t get was a budget. As a result, value engineering the winning design concept was inevitable. Where some would see this as a setback, Sana saw it as lesson in the booth’s essential purpose: to connect. “During the competition, I learned how to design something that is practically and economically feasible to construct. The design should not only have an aesthetic value, but it should have a concept that people connect with.”


Follow Sana’s journey to Orgatec by checking out the Orgatec 2018 highlights on the IIDA HQ Instagram account.

Orgatec Highlights the Flexible, Adaptable Nature of Today’s Office

With the fall season of trade shows and industry events well underway, I was pleased to be among a contingent of IIDA headquarters leadership and select international board members last week at Orgatec in Cologne, Germany.

Below, I offer Orgatec highlights, as well as a few images from the nearby independent exhibition Design Post. For American designers that are accustomed to NeoCon and other U.S. trade shows, the distinction at Orgatec is the broad international scope, including many companies that we rarely see stateside. With a theme of New Visions of Work, the biennial European trade show attracted more than 63,000 visitors from 142 countries for a week dedicated to commercial interior design. In total, Orgatec reports that 753 companies from 39 countries exhibited, three quarters of which were from outside of Germany.

While difficult to summarize the range of furnishings shown at Orgatec, we did see an attention to materiality and tactile qualities. One could describe it as a “softening” of the hard edges and surfaces associated with office interiors. While this was a trade show focused on workplace design, the number of desks and desking solutions were far outnumbered by soft seating, whether it is a lounge chair, bench, or sofa.

Designers are more aware of the need for privacy options in workplace interiors, and Orgatec exhibitors showcased a range of privacy solutions—some more savvy, elegant, and cognizant of scale than others. Privacy alternatives included fully enclosed booths, high-backed seating, and the integration of soft materials, such as fabrics and felt, as an acoustical buffer.

The desire for a more relaxed, flexible, adaptable, and hospitable workplace was evident throughout Orgatec. Here’s a glimpse of the show:

01Camira

With a lattice of its own fabric forming enclosures, Camira has a distinctive stand.

02AnatoleKoleksiyon

The Turkish company Koleksiyon displayed the Anatole Desk by Jean-Michel Wilmotte.

03Andreu

The Spanish company Andreu World featured its latest furnishings at its stand, including Dado for Work by Alfredo Häberli. Dado is a collection of modular sofas and chairs.

04CovePoltronaFrauFoster

Poltrona Frau introduced the Cove chair. Designed by Foster + Partners, the Cove chair provides privacy as well as a built-in desk surface.

05Halle

The Danish company +Halle introduced Easy Nest Sofa designed by the firm Form Us With Love.

06Hallechairs

The Easy Nest chair, designed by Form Us With Love, was displayed by +Halle.

07Haworth

A variety of options for well-designed workplace privacy were exhibited by Haworth.

08Infiniti

The Italian company Infiniti showcased its furnishings at its stand.

09Kvadrat

Beautiful Kvadrat fabrics were displayed at Orgatec.

10MDD

The design of the stand for the Polish company MDD had a Postmodern influence.

11Ophelis

With a whimsical design, the stand for the German company Ophelis stood out.

12VitraAC5

The AC 5 Group chair by Antonio Citterio was displayed by Vitra.

13VitraSoftWorkTwo

Soft Work, designed by Edward Barber and Jay Osgerby, was introduced by Vitra.

14VitraSoftWorkOne

A closer detail of Soft Work, designed by Edward Barber and Jay Osgerby for Vitra.

15VitraArtek

Artek chairs were displayed within the Vitra hall at Orgatec.

16zDesignPost

Near Orgatec, the independent show Design Post included a number of exhibiting companies.

17zMagis

At Design Post, Magis exhibited a wall of its chairs.

18zMorosoChairs

Armada, a sculptural seating collection by Nipa Doshi and Jonathan Levien, was displayed at the Moroso stand at Design Post.

19zMorosoLounge

Inspired by Scandinavian design, the Lilo chaise lounge by Patricia Urquiola was prominently exhibited at the Moroso stand at Design Post.


John Czarnecki, Hon. IIDA, Assoc. AIA, is the deputy director and senior vice president of IIDA. He is the former editor in chief of Contract magazine.

A Visit to the Dynamic New Gensler San Francisco Workplace

For interior designers and architects, designing a firm’s own workspace is a heady task. And when it is the flagship office for the largest firm in the country, with a practice in a city of limited commercial real estate inventory and increasing leasing costs, the assignment is even more arduous. But the Gensler design team in San Francisco took on the complicated challenge, and essentially reinvented its own office with a move to a new workplace. Earlier this month, I enjoyed a tour of the new Gensler San Francisco office with two of the firm’s design leaders, Collin Burry, FIIDA, and Kelly Dubisar, IIDA. An internal team of Gensler management, operations, and design leaders had input on the relocation process and the interior design, which was overseen by Dubisar.

Gensler_GenslerSF_415

Seating areas, defined by shelves and a red lattice structure overhead, allow for casual conversations. The furniture can be easily moved or swapped out to essentially give new seating a test run in a real setting. Photographer: Rafael Gamo.

For 15 years, Gensler was located at 2 Harrison Street, with views of San Francisco Bay. But as the city’s real estate market and demand for tech office space evolved—in particular, Google’s footprint increased within that address—Gensler needed to find a new San Francisco home. After an extensive search in a city where the amount of available large-scale office space has decreased, Gensler selected three floors within the 34-floor 45 Fremont Street tower downtown. Burry points out that this office is a short-term solution, likely no more than a few years, and the firm will then select a more permanent home.

Gensler_GenslerSF_784

With a variety of places to sit, designers have options for individual work or conversations without the need for booking more formal meeting rooms. Photographer: Rafael Gamo.

With that in mind, the interior design is agile and adaptable, enabling the Gensler architects and designers to have a workplace that also reflects the changing nature of office design. In San Francisco specifically, where startups and established tech companies alike are flourishing, this workplace demonstrates how a large creative company with a half-century history can be nimble and dynamic. After all, Gensler is designing many of the tech company offices, so the firm orchestrated its own space to echo the way work is accomplished today across both tech and creative industries.

Gensler_GenslerSF_1477

The firm implemented a system of display boards hung on pegs, allowing for presentations to easily be moved around the office. Photographer: Rafael Gamo.

The majority of employees work on the upper and lower of the three floors. The workplace floors are conceived as design labs—workshop-like environments in which teams are seated at a variety of desks adjacent to meeting rooms. With a mix of programming on the middle floor, Dubisar aptly draws an analogy to an Oreo cookie when describing the office. Amenities on the middle floor (all photos shown here) include a well-equipped kitchen and a number of soft seating arrangements that allow for casual conversations.

Gensler_GenslerSF_063

A well-designed kitchen is a central hub for staff. Photographer: Rafael Gamo.

The adaptable seating spaces serve double duty—designers can place new and different seating and tables here, essentially giving the furniture a test run before specifying in a design project. Near the seating areas, a number of large boards displaying design work and concepts can be hung on pegs. The boards are easily movable from a design studio to this display area for presentations, whether it be internal discussions or meetings with clients.

Gensler_GenslerSF_1577

A model-making area adjacent to the resource library enables the workspace to be akin to a maker space for designers. Photographer: Rafael Gamo.

“The entire office could be considered a continuously running lab,” Dubisar says, “We love to try new things in order to better understand the challenges our clients face. We’re testing things that don’t exist in any other Gensler office, and it’s great to see the impact of our ideas.”


John Czarnecki, Hon. IIDA, Assoc. AIA, is the deputy director and senior vice president of IIDA. He is the former editor in chief of Contract magazine.

Capital One 2017 Work Environment Survey

This post was contributed by Richard N. Pollack, FIIDA, FAIA, past president of the IIDA International Board.

A very interesting thing happened recently. Capital One decided to spend some serious time, attention, and dollars to develop a workplace initiative focused on office professionals’ “preferences and priorities when it comes to their workplace design, environment, and benefits.” The 2017 Work Environment survey, initiated by Capital One’s Workplace Solutions Group, approached 2,500 subjects—not Capital One employees—with the goal of learning how to provide the best work environment so that their associates can thrive.

Designers and architects have been looking for the holy grail of workplace design for as long as I’ve been in the profession, and it’s refreshing to see a corporate client pick up the charge based on their own agenda. Capital One surveyed 500 office workers in Chicago, Dallas, New York City, San Francisco, and Washington, D.C., and the results are not surprising and rather encouraging:

Office Design Inspires Innovation

Throughout the survey, a significant majority of professionals reported that more design-forward workplaces help them be more creative and innovative.

Employees Want Flexibility & Collaboration

Professionals, and especially Millennials, crave flexible workspaces that enable social interactions and accommodate all kinds of work styles.

Heightened Interest in Benefits & Environmentally Friendly Initiatives

Professionals have clear preferences on what they want, need, and expect from their employers when it comes to workplace design and on-site benefits.

More granularity shows that 82 percent of respondents believe that companies cannot encourage innovation unless their workplace design and environment is innovative, and 60 percent noted that their current environment does not encourage innovation and a majority find their workplace uninspiring.

The design elements that workers want to see in their workplace are ranked as follows:

62%      Natural light

44%      Artwork and creative imagery

43%      Easily reconfigurable furniture and spaces

37%      Collaborative spaces

26%      Bold colors

25%      Spaces for rest and relaxation

One missing element that has traditionally been a critical component is acoustics.

When considering a new job, two-thirds felt that workplace design is equally or more important than office location with 71 percent of Millennials more likely to believe this compared to 56 percent of Boomers. Eighty-five percent of respondents felt that they have their best ideas when they are able to use flexible workspace options, i.e., an environment that has options for employees to choose how and where they work. I found it surprising, but good, that 62 percent have options outside of a standard desk set-up where they can work throughout the office.

It is truly inspiring for a large corporation such as Capital One to exhibit this “leaning forward” approach – kudos!


Richard N. Pollack, FIIDA, FAIA, is the past president of the IIDA International Board and founder of Pollack Consulting. He can be contacted at richard@richardnpollack.com.