Perhaps it is because we are longing for warmer weather, or perhaps we are drawn to this product’s clean lines and modern structure, but either way we are fans of Infinity by Trinity Distribution.
Infinity is a Best of Competition winner as recognized by the 17th Annual IIDA/HD Product Design Competition! This year’s competition is presently open and accepting entries now.
Saks Fifth Avenue has opened a newly renovated men’s store, Seven, within its historic Chicago flagship on Michigan Avenue.
The store is designed by Saks Fifth Avenue with retail designers Jeffery Hutchison & Associates and is home to commissioned, revolving art installations, high-end amenities and more.
The floor opening, uniting Six with Seven, features a custom bronze and steel sculpture cutting through both levels. Nine large floor-to-ceiling vitrines are strategically placed on both floors, spotlighting collection highlights, much like the effect of exterior windows on the street.
Both floors are softened with residential-style touches including mixed-oak plank flooring from the Netherlands, mid-century modern architectural touches, and an eclectic collection of classic and contemporary furniture.
Seven drew it’s inspiration from the great modern architecture pioneers of Chicago such as Mies Van der Rohe and Gordon Bunshaft of Skidmore, Owings & Merrill with materials and details that allude to industrial media. Raw and blackened steel, gray cerused oak and wall coverings feel inspired by the machine age.
If you’re in Chicago experience this new retail space in person!
Earlier this week, IIDA Headquarters dispatched two of its Communications Department employees to Texas to speak to the IIDA Dallas/Fort Worth and Lubbock City Centers of the Texas-Oklahoma Chapter on “Brand & Digital Media Strategies Within Convergence Culture.”
Kyler Queen, Director of Communications, and Marc Trevino, Interactive Marketing Manager, structured the presentation into three parts. The first portion of the presentation focused on current American culture – a “What’s Going On?” analysis of how we as a culture behave and think. “Convergence Culture” was the title used to define American culture; a term borrowed from media scholar, Henry Jenkins, who stated that in the United States’ “current moment of media in transition,” the society should be understood by examining “emerging cultural practices.” Meaning, instead of looking at the tools and technologies used on a daily basis, we should examine how society is behaving – be it within personal, work, or public space.
Marc and Kyler took this approach to align and connect with a specific audience so that their branding strategies – from a mass cultural understanding – effectively engaged convergence. A narrative of convergence culture was then crafted, and statistics about convergence culture were conveyed to substantiate how American culture behaves and thinks. One such example honed in on the convergence between “personal” and “work,” and the dissolution of the typical office in favor of spaces conducive to people taking work with them on-the-go, anywhere and anytime (see figure below):
Using the convergence culture narrative and statistics, three brand strategies of Endurance, Equity, and Excellence were then articulated and messaged to the specific City Center audience of individual designers, firm leaders, manufacturers, Chapter leaders, and IIDA Members to use as strategies to engage convergence culture.
The Communications Department duo had teamed up in October before this most recent visit, making their way to the Houston, San Antonio, and Austin City Centers where the presenters were moved by the welcoming nature, enthusiasm, and unique “flavor” of each location. Being relatively new to IIDA HQ, Marc and Kyler acquired a rewarding experience to know what it means to be a part of the City Center, and what it means to be an IIDA Member.
The “Marc and Kyler Show” hopes to continue their adventures soon, and make their way to more IIDA Chapters and City Centers to educate audiences of how to “cut through the clutter” of today’s media and information landscape and effectively engage convergence culture.
After watching the Super Bowl and the ever-engaging commercials that giant companies like Coca-Cola, Budweiser, and Volkswagen shell out big bucks for, I’m reminded of the importance of branding and how vital it is to designers. Whether these commercials made you laugh or cry, they were effective in making consumers remember their brand by providing them with a set of emotions or distinct gut feeling without direct verbal communication.
Building off of these emotions, the aforementioned companies strove to get their brand messaging across as creatively as possible without force-feeding their mission statements to viewers. So while these billion dollar companies may have the budgets to buy expensive commercials, most designers and entrepreneurs do not. However, finding the formula to beefing up your brand isn’t as farfetched as you may think.
One of the basic fundamentals of branding is the idea of brand endurance and focusing on the long-term effect of your brand. Brand endurance is the creation a strong, clear and lasting brand message, which can be applied to any marketing or branding model. For example, Amazon.com was able to change and reinvent the way consumers shopped online. They made goods easily available at a reasonable price with fast delivery. Amazon capitalized on a shifting marketplace, with shoppers moving from a physical store to shopping online, by offering a robust selection of products with the convenience of shopping on the go.
Successful brand endurance isn’t survival of the fittest; it’s survival of the cleverest. So when designing your branding model, remember to plan, preempt, and extend your key messaging to gain a further reach and have your branding resonate longer with your consumer. Continuing to adjust your branding model to keep it consistent with market changes and taking a hands-on approach with the addition of new media outlets will help provide a strategy to avoid the pitfall of passivity.
Adapting to shifting marketing trends, whether it’s the latest form of social media or a more grassroots marketing campaign, is the key to staying proactive in your branding effort. Following this format will extend your efforts and ensure your brands endures – even if you don’t have talking frogs, Darth Vader or a soda drinking polar bear.
We’re almost there! Yes, we have almost reached 100,000 followers on Facebook! To celebrate this milestone and to thank our followers, we are asking you to design our Facebook cover photo. Entries must incorporate “100,000″ into the design–you can be literal, figurative, but above all, be creative!
If your design is chosen, you’ll gain exposure (and fame!) to our 100,000 followers with IIDA sharing your name as well as your personal website and Twitter handle (all with your permission of course).
To enter, please send your designs to Christa Payton at firstname.lastname@example.org with the subject line “Covet the Cover.” Entries must be submitted in JPEG format and not exceed 100KB. Images should be 851px wide by 315px tall. Up to five entries will be selected and will be posted the week IIDA reaches 100,000 followers.
Entries should be submitted as soon as possible! As of today, IIDA has nearly 98,700 followers!
Good luck, and we look forward to your designs!
Utah may be best known for its National Parks, the iconic Mormon Temple, and the Great Salt Lake but the growing Interior Design community is making headlines too!
“With the fast-growing Interior Design industry in Utah, it was essential to form a Chapter that could address the needs of these designers,” said Julie McHood, IIDA Intermountain President. “Salt Lake City is quickly becoming the new silicon valley, which is bringing an influx of new design juxtaposed next to Utah’s iconic buildings and interiors.”
With that, the IIDA Intermountain Chapter becomes the 34th Chapter, which is poised to address the needs of this rapidly expanding and diverse design community. The Intermountain Chapter Board is wasting no time reaching out to both existing and new Members alike through engaging events and activities.
“Currently, one of our most well-attended events is Wine Down Wednesday, an informal event which offers attendees an opportunity to casually connect with fellow designers,” explained McHood. “We also just recently participated in AIGA’s Salt Lake Design Week, which celebrates all forms of design from graphics to interiors.”
Perhaps most importantly, IIDA Intermountain is working tirelessly to create legislation in Utah which protects an Interior Designers right to use ‘Certified Interior Designer.’”
“Utah is one of the few states that does not have any legislation that protects and regulates the Interior Design profession, which is why this is one of our biggest initiatives as a Chapter. We are working together with the ASID Chapter to connect with representatives to educate them on the importance of this legislation.”
The Intermountain Chapter looks forward to developing more events, programming and initiatives tailored to their Members’ needs. If you’d like to connect with the Intermountain Chapter, you can find them online and on Facebook.