See what’s in store at this year’s annual symposium of interior design advocates from across the country.
This year’s IIDA Advocacy Symposium is jam-packed with sessions that will not only help you develop your advocacy skills but will give you the tools you need to make your chapter better at advocating.
Attendees will enjoy programs, lunches, and networking receptions, and get to meet fellow interior design advocates to discuss advocacy issues, successes, and questions.
FRIDAY, SEPTEMBER 20
We are excited to be hosting Symposium participants at the Massachusetts State House, where we will focus on legislators, legislative strategies, and the importance of civic engagement.
The day will begin with a tour of the State House, designed by Charles Bulfinch, a National Historic Landmark considered a masterpiece of Federal architecture. Keynote speaker Arline Isaacson will then discuss the importance of civic engagement across all interests and groups.
IIDA Executive Vice President and CEO Cheryl S. Durst, Hon. FIIDA, will then have a fireside chat with local Massachusetts legislators to give us a unique perspective on who legislators are, what they do, and what they want to hear from us.
We’ll follow that up with an informative session and Q&A with several IIDA lobbyists from across the United States about what they’ve seen work and how we can improve as an industry. After a full day of information, we’re thrilled that IdeaPaint will be hosting an opening reception at Boston’s District Hall from 5:30-7 p.m.
SATURDAY, SEPTEMBER 21
We are elated that Allsteel will be hosting us at their beautiful Boston showroom where we’ll learn about strategies and best practices for implementing advocacy of all kinds at the chapter level.
In the morning, several chapters and states will be giving us updates on their advocacy activities over the past year and their plans for the future. Tracey Thomas, IIDA’s Director of Strategic Sales, will then teach us strategies to better communicate our ideas to the right audience through a comprehensive presentation. IIDA Headquarters will debut and give updates to our collateral and CIDQ will update us on what’s new in their world. Headquarters will also provide updates on the opposition landscape and how to fund and afford advocacy in your chapter.
We’ll end our day with panels featuring interior design advocates on how to communicate effectively and how to talk advocacy at firms. Allsteel has graciously agreed to then host a short closing reception, allowing us the opportunity to decompress and discuss all we’ve learned.
We can’t wait to see you all at this year’s Symposium!
Registration to the 2019 IIDA Advocacy Symposium is open until September 6. Learn more about this year’s program and reserve your spot at www.iida.org/advocacy-symposium.
This post was contributed by Whitney Dooley, Assoc. IIDA, Vice President of Advocacy, IIDA Oregon Chapter.
In order to correctly represent and advocate for the interests of commercial interior designers, the IIDA Oregon Chapter conducted a comprehensive advocacy survey last spring.
At the end of 2017, Oregon’s Interior Design Coalition, IDC-Oregon, dissolved and the IIDA Oregon Chapter took on the immense responsibility of leading future advocacy efforts in the state. As we embarked on this journey, we realized that there wasn’t an empirical understanding of the needs and desires of commercial interior designers in Oregon as it pertains to registration and regulation.
We decided that to properly represent our members’ interests, it was imperative to collect data about local attitudes towards governmental regulation, accepted benchmarking, and, above all, definition of the profession.
In February 2019, as part of the chapter’s annual keynote speaker event, NEXT, the advocacy team conducted a short Advocacy Survey. The goal was to determine how our members and other members of the design community feel about commercial interior design advocacy. The survey also contained questions that shed light on what our members already knew about advocacy, and where there were gaps that we could address with education.
In developing the survey, the advocacy team knew our questions had to be succinct and relevant, while still measuring meaningful data that would help us plan future advocacy efforts. We started with a brainstorming session and then edited the final survey down to six questions. We also determined that this would be a great avenue to recruit potential advocates and measure support from industry partners. See the final survey here.
The advocacy team distributed hard copies of the surveys to all event attendees at the door of the NEXT Breakfast. NEXT attracts a diversely affiliated crowd, giving us access to the feedback we may not otherwise see. We incentivized completion of the survey by entering all completed surveys into a drawing for a ticket to 2020 NEXT. The surveys were collected before the speakers began, and a collection box was placed at the exit.
Our response rate was 47% of all event attendees. 44% of respondents were currently employed as a commercial interior designer. In analyzing the results, we broke out some responses by IIDA members vs. non-members. Emily Wright, director of advocacy, used Piktochart to create a comprehensive graphic that summarized our results and contained more information about getting involved. We published the results on the IIDA Oregon Chapter website in April 2019.
Looking towards future survey efforts, we found success in tying the survey to an event. We plan to roll out these surveys at other chapter events, making sure that the event format allows for thoughtful responses. Incentivizing the survey completion seemed to have an impact on respondents, and we’d like to explore other methods of doing this. These surveys also complement our State of the Industry Report, which focuses on Oregon project types, revenue, and salaries.
In conclusion, the chapter and the profession benefit from bringing advocacy issues to the forefront wherever possible, and we look forward to continuing this survey effort. We hope to eventually pursue a data-driven approach to legislative efforts, proving to elected officials that voters care about the regulation of the commercial interior design profession in the Oregon State.
Stay up to date on all advocacy issues and alerts. Text “interior design” to 52886.
Over 20,000 attendees gathered at McCormick Place in Chicago on June 25-27 for RetailX. RetailX is the co-location of the Internet Retailer Conference and Exhibition (IRCE), GlobalShop, and RFID Journal LIVE!
Doug Stephens, founder of The Retail Prophet, kicked off this year’s show with his keynote address, which focused on the future of retail, including the importance of data, augmented reality (AR), mixed reality, and artificial intelligence (AI). “Everything about where, why, and how we shop is changing,” said Stephens.
“Retail is changing” was a theme that echoed throughout the course of the three-day show. And it was certainly on full display in the 2019 IIDA GlobalShop Product Design Competition, which allowed for GlobalShop @ RetailX exhibitors to submit their new-to-market products that will help retailers power their business forward in a rapidly changing commercial landscape.
The Best of Competition Winner was a masterful example of this future retail experience. The Kinetic Retail Display Platform by Converge Retail brings the richness of online shopping in-store.
This laterally-sliding, interactive tablet enables customers to compare product specs, watch video tutorials, and read customer reviews. This ability to deeply research and compare products available both in-store and online keeps customers in the retailer’s ecosystem, whether they purchase off the shelf or make in-aisle choices from the online inventory.
Additionally, the GlobalShop Booth Design Competition’s Best of Show award went to Artitalia Group, a display and fixtures manufacturer based in Montreal. Artitalia Group’s meticulously-designed black and white booth was a work of art, inspired by 3D graffiti, that utilized vignettes to create different perspectives, providing a mind exercise to booth visitors.
On Thursday, June 26, IIDA Executive Vice President and CEO Cheryl S. Durst, Hon. FIIDA, and Ray Tareghian, four-decade visual merchandising manager for Burberry, kicked off the day’s pop-up stage activities with a conversation about the future of retail. Ray is a firm believer that, though retail is rapidly changing, there will always be brick and mortar stores.
“There are certain things you can’t experience from behind your laptop that a physical store can offer.” People will still crave the interpersonal relationship that brick and mortars offer.
While GlobalShop @ RetailX was certainly a celebration of technology, innovation, and transformation, the importance of design, community, and improving the consumer experience was still at the core of the attendee experience.
GlobalShop @ RetailX 2020 will take place June 9-11, 2020, at McCormick Place in Chicago.
This post was contributed by Krista Sykes, a writer and editor with a background in architecture and design. She has worked with many practitioners, institutions, and publications in the industry, including Contract magazine.
The following is a condensed version of the 2019 IIDA Educators Roundtable. An in-depth report on this roundtable event will be available on iida.org in June.
Educating the Future Design Professional with Enhanced Focus on Culture, People, and Research
To empower the design profession, educators and practitioners must embrace increasing diversity, expand established modes of thought, and champion education and research as invaluable, interlinked components. That was the primary outcome of an invigorating dialogue between educators, practitioners, and students from across the country at the 2019 IIDA Educators Roundtable. Presented by IIDA and hosted by Milliken at its Roger Milliken Campus in Spartanburg, South Carolina, the two-day event in March 2019 engaged participants in a series of lively, in-depth discussions on how best to equip the next generation of designers for success.
What knowledge and tools do emerging designers need to excel and enrich the profession as a whole? Over the course of the roundtable, moderated by IIDA Deputy Director and Senior Vice President John Czarnecki, Hon. IIDA, Assoc. AIA, 10 educators/practitioners, four practitioners, and three students shared experiences and brainstormed ideas for how all members of the design community can collaboratively support today’s students. Their insights hinged on a critical factor: the next generation of designers will be increasingly diverse. “In a global context, as travel, communication, and the means of conducting business have become easier internationally, the education of the future design professional has to accommodate a broader scope and context,” said Czarnecki.
Depending on their school and location, many Roundtable educators noted high numbers of international, first-generation, and non-traditional students. For interior design programs, there is no longer a “standard” student type, and to advance the profession in line with changing student demographics, schools and educators must rethink the way they support students of myriad backgrounds. Drawing from their own classroom- and studio-based experiences, Roundtable participants united around this topic, highlighting critical aspects of the educational experience that can empower emerging designers, those who educate them, and the profession as a whole.
At all levels, from the institution to the department to the classroom, a lack of adequate and clear communication is a major issue that the educators noted. Schools need to initiate conversations across and within departments about demographic shifts and the resulting impacts, for both the students and the institutions themselves.
“Educators have to completely change the way they teach,” said Liset Robinson, IIDA, associate chair of interior design at Savannah School of Art and Design (SCAD) in Atlanta. “Educators have to review fundamentals, terminology, and methodology for students who have received their education from other countries. This allows them to work off of the same page and then fly.” While Robinson refers to international students, her comment applies to all students.
Professionalism encompasses a combination of hard skills and specialized knowledge, educators noted, as well as soft skills such as self-regulation and competence. Soft skills may be hard to measure, but they are nonetheless vital for an emerging designer’s success. As director of strategic projects at Gensler, Darris James, IIDA, a senior associate at the firm’s Washington, D.C. office, spearheads initiatives to strengthen the skills, knowledge, and leadership abilities of the firm’s employees worldwide. James says soft skills—namely emotional intelligence—are highly important for new hires. “Emotional intelligence is absolutely critical,” said James. “The ability to cultivate relationships with people, have some level of self-awareness and social awareness, and be able to manage emotions and relationships are fundamental skills designers must learn before they go into the workforce.”
As evidence-based design expands beyond the realm of healthcare to inform all project types, from workplaces and schools to hotels and restaurants, designers and educational institutions are increasingly prioritizing design research. many firms increasingly focus on research-based practices, they will seek out designers who are well-versed in design research—who think like researchers, can undertake research projects, and translate their findings into actionable results.
In response to demographic shifts, top educators are evolving their teaching approaches to empower today’s emerging designers. Yet, the profession depends not only on its emerging designers, but on the next cohort of educators.
A worsening shortage of well-qualified interior design educators may be an issue in coming years, participants noted. To counter this pending educator shortage, students must be exposed to design education as a viable career path. Current educators can consciously mentor and encourage students who show an aptitude for teaching.
Coupled with the need for more educators overall, the composition of interior design faculty at many schools is not nearly as diverse as the student populations that they teach. A concentrated effort must be made across interior design programs to hire ethnically and culturally diverse educators, especially those that mirror institutions’ student demographics.
Educators and practitioners must work together to champion diversity, strengthen connections between education and practice, prioritize design research, and promote greater public appreciation for interior design.
2019 IIDA Educators Roundtable Participants included:
MODERATOR, FROM IIDA
John Czarnecki, Hon. IIDA, Assoc. AIA, Deputy Director and Senior Vice President, IIDA
Ryan Ben, Student Engagement and Advancement Manager
Aisha Williams, Senior Director of Industry Relations and Special Events
Krista Sykes, Ph.D.
Michael Eckert, Director of Marketing and Strategy
Robin Olsen, Customer Experience Concierge
Leslie Roberts, Product Launch and Customer Experience Manager
Mark Strohmaier, Vice President of Marketing
Allison Brown, Assoc. IIDA, Interior Designer, Perkins+Will
Darris James, IIDA, Senior Associate, Director of Strategic Projects, Gensler
Ana Pinto-Alexander, IIDA, Principal, HKS
Felice Silverman, FIIDA, Principal, Silverman Trykowski Associates, Inc.
Katherine S. Ankerson, IIDA, AIA, Dean, College of Architecture, University of Nebraska-Lincoln
Amy Campos, IIDA, Founder and Principal, ACA, Tenured Associate Professor, Chair of Interior Design, California College of the Arts
Pamela K. Evans, Ph.D., IIDA, Director, Interior Design, College of Architecture and Environmental Design, Kent State University
Amanda Gale, Ph.D., IIDA, Assistant Professor, Interior Architecture, The University of North Carolina at Greensboro
Jane Hughes, IDEC, Assistant Professor, Interior Design, Western Carolina University
Jon Otis, IIDA, Founder and Principal, Object Agency (OlA), Professor, Pratt Institute
Michelle Pearson, Ph.D., Assistant Professor, Texas Tech University
Liset Robinson, IIDA, Associate Chair, Interior Design, Savannah College of Art and Design
Virginia San Fratello, Associate Professor of Design, San Jose State University
Hepi Wachter, Professor and Chair, University of North Texas, College of Visual Arts and Design
Ying (Crystal) Cheng, California College of the Arts
Shelly Gregg, Western Carolina University
Xinchun Hu, Pratt Institute
Learn more about the IIDA Educators Roundtable and read the previous roundtable report.
Once again, the interior design profession is in the crosshairs of two pieces of legislation that seek to deregulate a variety of professions in the state of Florida. These proposals, HB 27 and SB 1640, have the support of a popular governor and the Florida Speaker of the House of Representatives. For several months, ASID and IIDA staff, member Government Affairs Representatives/chapter leaders, the profession’s contracted Florida consultants, and both organizations’ chief executives have been preparing for this moment and the forthcoming effort to make sure that at the end of the legislative session, interior designers are recognized by the State in an appropriate way befitting the professionalism of the practice.
HB 27 and SB 1640, which were introduced on March 1, 2018, will do several things. They would:
- Stipulate, “A license or registration is not required for a person whose occupation or practice is confined to interior design or interior design services”;
- Remove the interior design members from the current Board of Architecture & Interior Design and rename it as “The Board of Architecture”;
- Remove “interior designer” from the definition of “Design Professional” in statute leaving only architects, engineers, and landscape architects;
- Amend the definition of an interior designer under the “Qualified Expert” in the Building Construction Standards statute by deleting “an interior designer licensed under chapter 481” and replacing it with “An interior designer who has passed the qualification examination prescribed by either the National Council for Interior Design Qualifications or the California Council for Interior Design Certification.”
Additionally, as the result of IIDA and ASID’s proactive efforts in Tallahassee this year, unlike past deregulatory bills targeting Florida interior design, this year’s bills attempt (in theory) to maintain the ability of interior designers to independently submit interior design documents for permit by:
- Stipulating, “Interior design documents submitted for the issuance of a building permit by an individual performing interior design services who is not a licensed architect must include written proof that such individual has successfully passed the qualification examination prescribed by either the National Council for Interior Design Qualifications or the California Council for Interior Design Certification” and,
- Stipulating these documents, “must be accepted by the permitting body for the issuance of building permit for interior construction…”
IIDA and ASID Headquarters, in conjunction with ASID Florida chapters, IIDA Florida chapters, and unaffiliated designers, are jointly fighting to defeat or positively amend these bills to the best of our abilities.
To combat any harmful effects from these bills, IIDA, ASID, and our Florida teams, to date, have:
- Assembled a biweekly call of leaders from Florida IIDA and ASID chapters to keep them apprised of our efforts and how members can assist;
- Created an advocacy communication plan for Florida chapters concerning this issue;
- Created new advocacy materials for use in Florida;
- Retained Nortelus Roberts Group, a lobbying firm in Tallahassee, Florida, year-round and retained additional counsel to assist in the effort;
- Created a synopsis of the two bills for chapters, similar to what has been laid out here;
- Created a defensive narrative for chapter use in op-eds and letters to the editor across Florida;
- Organized a Phone2Action Campaign so members may easily contact their legislators to voice their disagreement with the bills;
- Testified before both the House and Senate.
As of April 8, Senator Joe Gruters of Florida’s 23rd district sponsored an amendment to remove interior design from the deregulation bill. The amendment was adopted and passed in the Senate Commerce and Tourism Committee. However, the industry is not in the clear yet since the bill still has to complete the legislative process and eventually go the to the governor for signature or veto. IIDA and ASID remain hopeful that interior designers will stay out of the bill, and staff and lobbyists continue to work on a compromise to appease both the design community and the legislature in Florida.
Stay up to date on all advocacy issues and alerts. Text “interior design” to 52886.
2019 has already proved to be an eventful and inspiring year for commercial interior design advocates. The hard work, passion, and ongoing efforts of the people within our community have been palpable, as we work towards legislation, build and sustain relationships, and bring important attention and understanding to the profession.
Here are the bills, efforts, and measures that have affected interior design across the country this year, and everything interior design advocates have accomplished:
In Iowa, a proposed bill that would have deregulated Iowa’s interior design law died in committee in March. IIDA and our lobbyists opposed the legislation and IIDA Great Plains president Leann Pederson, IIDA, had an editorial published in The Des Moines Register.
IIDA and ASID, on the national and local levels, teamed up to introduce legislation that adds state certified commercial interior designers as registered design professionals in Utah. This bill was passed by both houses in the state legislature and was signed by the governor.
In an ASID-led, IIDA-supported effort in North Carolina, advocates are continuing to push for permitting privileges in the state, based on previous years efforts. Currently, the proposed legislation would create a registration for interior designers that would allow them to stamp their documents for permits. In 2018, the bill received a house committee hearing.
In an IIDA led, ASID-supported effort in Ohio, advocates are planning to introduce a bill for voluntary certification of commercial interior designers with the ability to sign their drawings. In 2018, despite some political obstacles, HB504 was passed out of the Ohio House and received a Senate committee hearing.
In Massachusetts, advocates are continuing to push for voluntary certification with permitting privileges that would also allow designers to be majority owners of design firms, in an IIDA-led, ASID-supported effort. In the previous legislative session, the bill gained dozens of cosponsors.
In a Pennsylvania-state coalition led effort, advocates are continuing to push for a state registration with permitting privileges.
The Rhode Island governor introduced a budget that included taxing services such as interior design. IIDA and ASID, on the national and local levels, have teamed up to fight this effort. We have presented testimony about the detrimental effect the tax would have on our industry.
The Connecticut governor introduced a budget that included taxing services such as interior design. IIDA, ASID, and NKBA are working together to fight the tax.
In Texas, the state coalition filed two bills—one that would allow RIDs to file a lien on intellectual property and one that would add interior designers as registered design professionals in the government procurement bill. Both have been passed out of committee.
To learn more about the current state laws that regulate interior design, visit advocacy.iida.org.