Repositioned. Reimagined. Chicago.

This post was contributed by Jen Levisen, communications director at Mortarr.

The second season of IIDA and AIA Chicago’s Designers + Architects Talk series continued March 10 with a conversation focused on three large-scale, transformative, structural and interior transformations and repositioning projects in Chicago: Willis Tower, Tribune Tower, and the Old Post Office.

The weeks following this event have been transformative in ways that have affected us personally, professionally, and collectively and have sent ripples through the industry. While we understand that projects across the globe may or may not be paused at this time, we hope this enlightening conversation and the innovative reimagining of iconic architectural spaces in Chicago inspires and encourages creativity.

Along with being famous for food, jazz, and world-class museums, Chicago is a city with an incredible architectural history, and the architects and designers leading the charge today play an important role in the reimagining of some of the city’s masterpieces. Projects like the rebirth of the city’s tallest skyscraper, the transformation of a neo-Gothic landmark, and the largest example of adaptive reuse in the country.

From left to right: Zurich Esposito, Meg Prendergast, Todd Heiser, Sheryl Schulze, Lee Golub. Photo by: Christopher Dilts


Moderated by Zurich Esposito, Hon. AIA, executive vice president of AIA Chicago, the panel featured Todd Heiser, IIDA, principal, Gensler; Sheryl Schulze, principal, Gensler; Meg Prendergast, IIDA, principal, The Gettys Group; and Lee Golub, managing principal, Golub & Company.

Willis Tower

Originally designed by SOM and completed around 1974, at 110 stories, the Willis Tower is still the tallest building in Chicago and one of the three tallest in North America. “Once home to only one tenant, it is now home to 15,000 tenants, and thanks to Todd Heiser and team, it is being recreated and reopened by Gensler,” said Esposito.

Heiser, who is also co-managing director of Gensler’s Chicago office, grew up just outside of the city. He said working on a project like Willis Tower—”or Sears Tower as so many of us still call it,”—is a humbling experience and one that, for Gensler, has been a labor of love for the last five years.

As the tower went through a series of additions in the 1980s, a massive, almost impenetrable boundary was created around the base. “Much of our work was opening up the tower and allowing you to access the ground plate,” said Heiser. “We want to make it less of a fortress and create Chicago’s next plaza. This work, along with the updated lobby experience, celebrates the businesses that call the tower home.”

The public lobby repositioning features a food hall, meeting and events space, restaurants, entertainment, a rooftop park, and skylight supported by 75,000-pound beams that offer a view of the south side of the Tower, and still “the fastest elevators in North America.”

Rendering of Willis Tower interior. Photo courtesy of Gensler.


This new space is called Catalog, in honor of the building’s initial tenant, Sears, Roebuck & Co., and serves not only the building’s tenants, but it’s more than 1.7 million annual visitors.

“The new space opens up the building tremendously,” said Heiser, “and helps to position the area as Chicago’s next great neighborhood.”

Heiser’s work is part of a more than $500 million renovation, the most significant restorative transformation in the building’s 46-year history. In late 2019, the tower earned the Leadership in Energy and Environmental Design’s (LEED) Platinum designation.

Old Post Office

Designed by the same Chicago architects behind our other favorite buildings— the Wrigley Building and Merchandise Mart—Old Post Office was built in 1921 and, for quite a while, was the largest post office in the world. “By the mid-90s, however, it’s use was replaced, and the building was left vacant and neglected. But as Sheryl (Schulze, principal, Gensler) will tell us, ‘The wait was worth it,’” said Esposito.

An icon that needed life support. The awakening of a sleeping giant. “Or sleeping beauty as we affectionately call her,” said Schulze, “and we are very grateful for our developer, 601W Cos., who is her prince.”

Gensler, whose efforts were led by Schulze and principal Grant Uhlir came to the project officially with 601W Cos., in May of 2016, because of their in-depth knowledge of the building.

“We were involved with several developers over the years who were interested in the redevelopment of the building, and that ultimately led to us being the best fit for 601,” she said.

Set to be completed in 2020, the $800 million-plus redevelopment, and currently the largest example of adaptive reuse in the country, has modernized the massive structure, without sacrificing its historic character.

Old Post Office interior, courtesy of Gensler.


“This building is very unique in nature,” said Schulze. “It’s comprised of three buildings, with 250,000 square foot sweeping floor plates, 18-foot ceilings, and varying floor heights that create several loft-like spaces.”

The office floors also still contain the original spiral mail chutes and other items like vaults and scales that speak to the building’s history.

“We’ve been able to reinvent this building into a class A office with game-changing, robust amenities that activate this building and truly make it a destination,” Schulze said.

Building amenities include a bar with a bocce court, a gym that includes a boxing ring, a 450-seat auditorium, a 4.5-acre rooftop park, and a library, which Schulze added, “was an amenity in the original building as well for postal workers.”

Tribune Tower

“The product of a 1922 worldwide design competition to create the most beautiful building in the world may now become the world’s most beautiful condominium building,” said Esposito.

“There’s no maybe about it,” followed Prendergast, who leads The Gettys Group team overseeing phase one of the reimagined Tribune Tower. Solomon Cordwell Buenz is the architect of record on the project.

Photo by: Christopher Dilts


While the Tribune Tower’s exterior and lobby are landmarked, everything on the inside was gutted to make way for new, high-end spaces. “We’ve learned to love it, embrace it, and then help it move forward,” said Prendergast, whose designs honor the heritage and beauty of the building.

CIM Group and Chicago-based Golub & Company acquired the 35-story, 740,000 square-foot structure in 2016, and is in the process of developing it into 162 luxury condominiums.

“Each unit has a unique floor plan given the variables of the building,” said Golub. For example, the newspaper’s old executive dining room will be a single-family dwelling.

The tower’s amenities will include a spa, fitness center, indoor pool looking over the iconic Chicago Tribune sign, a co-working lounge, meeting rooms, entertainment areas, and an event space featuring a bar and prep kitchen. A terrace on the 25th floor of the crown is framed by the building’s flying buttresses and offers 360-degree views of the city.

“It’s the most amazing thing you’ve ever seen,” said Golub. “If we could bring people to the brown, we’d sell out in one second.”

“This is an iconic and dramatic piece of history,” Prendergast said. “It’s a once-in-a-lifetime opportunity.”

An icon begets an icon.

IIDA and AIA Chicago are committed to keeping our community healthy and safe, and in the interest of public health, and in accordance with state-issued mandates, have postponed the April and May Designers & Architects Talk events.

Tickets purchased for these events will be honored for the rescheduled dates. Ticket holders will have the opportunity to request a refund after the new dates are announced if they are unable to attend. IIDA and AIA Chicago will provide updates as they become available, and information will be posted to IIDA’s Events Calendar.

A special thanks to our 2020 Designers & Architects Talk sponsors:

Host Sponsor: 
Corporate Concepts / Knoll

Champion Sponsors:
Andreu World, Bernhardt Design, BIFMA, Caesarstone, Cosentino, J+J Flooring Group, Maya Romanoff, Mohawk Group, Mortarr, OFS, Patcraft, Shaw Contract, and Tarkett.

IIDA Headquarters to Host Designers and Architects Talk

I am excited to welcome the design and architecture community of Chicago to the International Interior Design Association (IIDA) headquarters this spring for a superb series of talks.

IIDA, together with AIA Chicago in a first-ever collaboration, will present a series of Wednesday evening talks called “Designers and Architects Talk: A Series About Design and its Impact on Client Success,” that will address commercial interior architecture and design. Both architects and commercial interior designers will learn from the provocative discussions about projects, firm leadership, and design strategy.

March 20 – McDonald’s Headquarters: Impact on a Company, a City, and a Neighborhood

Speakers are Tish Kruse, principal, IA Interior Architects; Primo Orpilla, FIIDA, principal, Studio O+A; Scott Phillips, director of workplace management, McDonald’s; Neil Schneider, Assoc. IIDA, principal IA Interior Architects; and Grant Uhlir, FAIA, co-regional managing principal, Gensler. I will be moderating.

April 17 – New, Bold, and Entrepreneurial: Design Firms Changing the Face of Chicago

Speakers are Jason Hall, principal, Charlie Greene Studio; Ami Kahalekulu, partner, Twofold Studio; Sarah Kuchar, IIDA, creative director, Sarah Kuchar Studio; and Deon Lucas, AIA, NOMA, director, Beehyyve, E.G. Woode. The moderator is Chicago-based architect and AIA national board member Peter Exley, FAIA.

May 22 – Women Leading Hospitality Design in Chicago

Karen Herold, principal, Studio K; Jackie Koo, AIA, IIDA, principal, KOO; Laurie Miller, AIA, principal, Anderson/Miller; Meg Prendergast, principal, Gettys Group; and Patricia Rotondo, Assoc. AIA, IIDA, senior principal, Antunovich Associates. IIDA EVP/CEO Cheryl S. Durst, Hon. FIIDA, will be the moderator.

Ticket sales have begun for all sessions, and advance purchase is necessary to reserve a seat. Members of IIDA or AIA have a special ticket price of $10/session or $25 for a seat to all three sessions. The public is welcome at $20 per session. Student members of IIDA, AIAS, or AIA Chicago are free.

Sessions allow for 1 IDCEC-approved CEU for interior designers and 1 AIA-approved LU for architects.

Order your tickets now.

Thank you to Host Sponsor Corporate Concepts, Inc., and Champion Sponsors: Bernhardt Design, Mohawk Group, Mortarr, Patcraft, Shaw Contract, Steelcase, Tarkett, and Wilkhahn.

2018 Leaders Breakfast Series in Review

Long before the popularity of TED Talks, IIDA Leaders Breakfast, an international, early-morning event series across 8 cities in the U.S. and Canada, has hosted top speakers, entertained thousands of guests, and honored individuals making significant contributions to the world of design for the last 29 years.

With the support of international benefactors Herman Miller and Interior Design magazine, committees in chosen host cities, and additional companies within the design community that sponsor these events, Leaders Breakfasts are consistently raising the bar by encouraging collaboration and engaging new ideas.

Here is everything you missed, and then some, from this year’s successful series:

1. We went to Wakanda

IIDA  Leaders Breakfast 2018 held at the InterContinental Los Angeles Downtown Hotel in Los Angeles on Thursday, September 13, 2018.

© Chris Hatcher Photography, Courtesy of IIDA Southern California Chapter

We know Los Angeles sees its fair share of celebrities, but this September, members of the Southern California Chapter got the opportunity to have breakfast with one. Oscar-nominated costume designer Ruth E. Carter took to the stage to discuss her most recent work as the lead costumer on Ryan Coogler’s Black Panther and Reginald Hudlin’s Marshall. Carter’s presentation mapped out her process of extensive research and how she aims to tell authentic stories with her designs.

2. We saw the World’s Largest Connect the Dots

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© Denmark Phan Photography, Courtesy of IIDA TX/OK Chapter

After developing a hand tremor and being diagnosed with nerve damage as an art student, multimedia artist Phil Hansen decided to embrace his limitations and develop new approaches to art making. “Become limited to the limitless,” Hansen told the Dallas Leaders Breakfast audience. Recently, Hansen made it into the Guinness Book of World Records by creating the world’s largest Connect the Dots, of which a handful of audience members took a print home.

3. We heard this 17-minute acceptance speech

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© Linda Dove Photography, Courtesy of IIDA Illinois Chapter

While accepting the Leadership Award of Excellence in Chicago, Fred Schmidt, FIIDA, managing principal of Perkins+Will, not only acknowledged the people who have been a large part of his journey, but described their leadership lessons. Schmidt named the numerous principals, designers, and even members of the younger generation, who were instrumental in his success and urged the audience to “reject the notion that leadership is based on your DNA.”

4. We saw a famous hat

IIDA  Leaders Breakfast 2018 held at the InterContinental Los Angeles Downtown Hotel in Los Angeles on Thursday, September 13, 2018.

© Chris Hatcher Photography, Courtesy of IIDA Southern California Chapter

The Los Angeles audience was introduced to the word “craftivism” after Jayna Zweiman,  co-founder of the Pussyhat Project, took to the stage. Her now-famous design became a worldwide phenomenon at the 2017 Women’s Marches as one of the largest crowd-sourced art advocacy projects ever.  What began as a simple conversation in a California knit shop has turned into an iconic symbol of the modern-day women’s movement.

5. We watched a tech entrepreneur jump rope in heels

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© IIDA

Not only does Jessica O. Matthews, founder and CEO of Uncharted Power, know how to inspire a crowd of almost 600, she also knows how to put on a show. At the Chicago Leaders Breakfast, Matthews demonstrated her invention of a jump rope that uses kinetic energy to generate electricity. This small example comes nowhere close to the scale of Matthews’ larger projects, which use harnessed energy to power facilities and underprivileged communities. Her patents and designs are used globally, and she recently announced an undisclosed deal with Disney’s power grid system.

6. We made New Yorkers happier

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© Johnny Wolf Photography, Courtesy of IIDA New York Chapter

“770 New Yorkers can use a little happiness,” joked Carol Cisco, publisher of Interior Design magazine, as she introduced Nataly Kogan, “happiness expert” and founder of wellness app Happier to the largest New York audience to date. Happier promotes Kogan’s values of “mindful awareness” in order to improve happiness and reduce stress, and reminds us of the big and small things in life we can be grateful for.

7. We met the designer of the Microsoft Windows key

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© Sam Breach, Courtesy of IIDA Northern California Chapter

While limited in his physical mobility (a hospital mistake left him confined to a wheelchair), there is nothing that August de los Reyes has not been able to accomplish within the UEX tech world, having worked for huge names like Microsoft, X-Box, Pinterest, and now Google. The San Francisco audience was taken on a visual journey of de los Reyes’s presentation about designing for well-being and the importance of inclusive design. With the utmost generosity, de los Reyes donated his entire speaking honorarium to Project Color Corps, an organization he proudly supports.

8. We learned that building exteriors aren’t always brick or stone

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© Sly Works Photography, Courtesy of IIDA TX/OK Chapter

Socio-ecological architect and designer Mitchell Joachim visualized a new kind of building: a large-scale, double-skinned structure equipped with open plantings of milkweed and nectar flowers, serving as a breeding ground and sanctuary for the monarch butterfly, a threatened species. This project, shown to the Houston audience, is one of hundreds that Joachim’s design group Terreform ONE, a non-profit that promotes smart design and environmental planning, develops.

9. We met the CEO of Waffle House, y’all

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© Chuckyfoto, Courtesy of IIDA Atlanta Chapter

At the Atlanta Leaders Breakfast, Walt Ehmer, president and CEO of Waffle House, Inc. treated the audience with true Southern hospitality. Standing on stage in a Waffle House uniform, his everyday attire, the leader of the Southern staple discussed how maintaining company culture is key to keeping a business that is open 365 days a year running consistently and successfully for 63 years.

10. We caught a glimpse of Art Gensler in the audience

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© Sam Breach, Courtesy of IIDA Northern California Chapter

“Thank you, Art Gensler, for being so awesome so I can retire,” crowd favorite Bill Van Erp, a now-retired resource director and senior associate at Gensler, stated during his Leadership Award of Excellence speech. Van Erp’s humorous and meaningful speech had the sold-out San Francisco audience of 500 cheering and laughing, but he got serious when thanking all of the reps and designers for giving depth to his profession and allowing him to work with the best of the best.

Leaders Breakfasts will begin again in May 2019 and continue throughout the year in New York, Atlanta, Houston, Dallas, San Francisco, Chicago, Los Angeles, and Toronto. For more information, please contact Anastasia Gedman, director of outreach, at agedman@iida.org.