Many of us can name the first teacher who made us feel truly heard or inspired us to pursue a longtime passion. We don’t always get the opportunity to thank these teachers the way we want to, but sometimes we do: In 2017 Jon Otis, IIDA, tenured professor at Pratt Institute and founder and principal of Object Agency (O|A), was recognized as the IIDA Educator of the Year.
Jon’s clients are varied, from the Sundance Channel to the National Basketball Players Association, and his credentials impressive (he is both a Fulbright and Lusk Fellowship recipient). He has had a distinguished teaching career with over 20 years at Pratt and a 2009 Most Admired Educator award from Design Intelligence.
We checked in with Jon to get his thoughts on what drives him as a design educator, how the IIDA award has helped him start his new diversity in design foundation, and his hopes for the future of interior design education.
IIDA: What do you see as your primary purpose as a design educator?
Jon Otis: Our primary purpose as design educators is to connect and to inspire. To install a passion for learning, to prepare our students as best we possibly can for a career in design, and to encourage them to think, to be discerning, to be critical and even, perhaps, to be humble.
Digital technology has been the most radical change since I started teaching in the late 1990’s. That has been the most critical innovation, and for the most part it has facilitated many things, but it has also impacted education in many negative ways. With that being said, it means that I’ve got to try and fill the gaps that technology has created, while staying abreast of the things that I can’t control so that my teaching remains relevant and interesting to my students.
IIDA: Can you tell us what it meant to you to be named the recipient of last year’s Educator of the Year Award?
JO: It was an amazing feeling—an acknowledgement that is largely overlooked in our culture. Educators are most often the forgotten heroes. I say that not because of how I view my own abilities, but because of how my teachers have been the most important people in my life and how they have shaped it more than anyone, other than my parents. To be part of that heritage and to be honored for it is a dream come true.
IIDA: Has being named an IIDA Educator of the Year influenced your career?
JO: Something that I’ve learned—and it has taken many years to do so—is that a lot of teaching is about accepting humility. You must let go of the ego if you really want to reach your students. [Since winning the IIDA award] I’ve continued along this path feeling good about the acknowledgment and the honor. It’s perhaps instilled more self-confidence that I’m doing something right.
IIDA: You mentioned in your acceptance speech that you intend to dedicate part of your award to a diversity in design education initiative. Can you tell us more about that?
JO: We’ve been moving forward with the diversity in design initiative, dubbing it “dxdf” for “Diversity by Design Foundation.” The purpose of dxdf is to foster more diverse and inclusive environments in the field of design. dxdf will ultimately focus its efforts on targeting the pipeline from early education to practice, funding initiatives that encourage people of all backgrounds to see a career in design as a viable path for their lives. We recently incorporated as a nonprofit and are awaiting our tax ID for fundraising purposes. For now, we are working to raise awareness.
IIDA: If you had to choose the next Educator of the Year, what qualities would you look for in a candidate?
JO: I would want that person to be aware of, and interested in, helping our field to be more diverse. Whether that happens in the community or in the university, I do believe that it should be on any candidate’s agenda.
In terms of teaching interior design, I’d look for someone who is truly committed to the field, passionate about how critical it is to improve peoples’ lives, and having a diverse pedagogical approach.
One of the things I’ve been thinking about is how design curricula needs to evolve and how we must devise new curricula because, from a design education perspective, we’re teaching the same way since I was in school (aside from the use of new technologies, materials, etc.). A young Hispanic interior design student expressed frustration that nothing discussed in her classes is geared towards her culture or her economic strata. Another student from India indicated how Eurocentric the “canon” of design is, as if no design exists outside of Europe and the United States. I believe that design curricula need to broaden and consider other cultures that have quite a lot to contribute to a more comprehensive view of design.
My former mentor, Ettore Sottsass, was deeply engaged in exploring different cultures. He spent a lot of time in India and Africa, traveled around the world, and brought back what influenced him, which is what shaped his work. He lived life fully, and in living life that way, he expressed a global view of design rather than a “studied” one. We should all be asking: What’s happening in India? Vietnam? Ghana? Chile? What are they doing that’s a response to their culture, or a response to global culture and re-informed by their local cultures? The new paradigm ought to be a reevaluation of how we teach design and what we emphasize.
Learn more about Jon and his work by visiting the O|A website.