Get Ready for the 2019 IIDA Advocacy Symposium

See what’s in store at this year’s annual symposium of interior design advocates from across the country. 


This year’s IIDA Advocacy Symposium is jam-packed with sessions that will not only help you develop your advocacy skills but will give you the tools you need to make your chapter better at advocating.

Attendees will enjoy programs, lunches, and networking receptions, and get to meet fellow interior design advocates to discuss advocacy issues, successes, and questions.

FRIDAY, SEPTEMBER 20

We are excited to be hosting Symposium participants at the Massachusetts State House, where we will focus on legislators, legislative strategies, and the importance of civic engagement.

The day will begin with a tour of the State House, designed by Charles Bulfinch, a National Historic Landmark considered a masterpiece of Federal architecture. Keynote speaker Arline Isaacson will then discuss the importance of civic engagement across all interests and groups.

IIDA Executive Vice President and CEO Cheryl S. Durst, Hon. FIIDA, will then have a fireside chat with local Massachusetts legislators to give us a unique perspective on who legislators are, what they do, and what they want to hear from us.

We’ll follow that up with an informative session and Q&A with several IIDA lobbyists from across the United States about what they’ve seen work and how we can improve as an industry. After a full day of information, we’re thrilled that IdeaPaint will be hosting an opening reception at Boston’s District Hall from 5:30-7 p.m.

SATURDAY, SEPTEMBER 21

We are elated that Allsteel will be hosting us at their beautiful Boston showroom where we’ll learn about strategies and best practices for implementing advocacy of all kinds at the chapter level.

In the morning, several chapters and states will be giving us updates on their advocacy activities over the past year and their plans for the future. Tracey Thomas, IIDA’s Director of Strategic Sales, will then teach us strategies to better communicate our ideas to the right audience through a comprehensive presentation. IIDA Headquarters will debut and give updates to our collateral and CIDQ will update us on what’s new in their world. Headquarters will also provide updates on the opposition landscape and how to fund and afford advocacy in your chapter.

We’ll end our day with panels featuring interior design advocates on how to communicate effectively and how to talk advocacy at firms. Allsteel has graciously agreed to then host a short closing reception, allowing us the opportunity to decompress and discuss all we’ve learned.

We can’t wait to see you all at this year’s Symposium!


Registration to the 2019 IIDA Advocacy Symposium is open until September 6. Learn more about this year’s program and reserve your spot at www.iida.org/advocacy-symposium

 

 

 

 

 

Spotlight on Florida: IIDA and ASID Lead Advocacy Team Against Restrictive New Proposals

Once again, the interior design profession is in the crosshairs of two pieces of legislation that seek to deregulate a variety of professions in the state of Florida. These proposals, HB 27 and SB 1640, have the support of a popular governor and the Florida Speaker of the House of Representatives. For several months, ASID and IIDA staff, member Government Affairs Representatives/chapter leaders, the profession’s contracted Florida consultants, and both organizations’ chief executives have been preparing for this moment and the forthcoming effort to make sure that at the end of the legislative session, interior designers are recognized by the State in an appropriate way befitting the professionalism of the practice.

HB 27 and SB 1640, which were introduced on March 1, 2018, will do several things. They would:

  • Stipulate, “A license or registration is not required for a person whose occupation or practice is confined to interior design or interior design services”;
  • Remove the interior design members from the current Board of Architecture & Interior Design and rename it as “The Board of Architecture”;
  • Remove “interior designer” from the definition of “Design Professional” in statute leaving only architects, engineers, and landscape architects;
  • Amend the definition of an interior designer under the “Qualified Expert” in the Building Construction Standards statute by deleting “an interior designer licensed under chapter 481” and replacing it with “An interior designer who has passed the qualification examination prescribed by either the National Council for Interior Design Qualifications or the California Council for Interior Design Certification.”

Additionally, as the result of IIDA and ASID’s proactive efforts in Tallahassee this year, unlike past deregulatory bills targeting Florida interior design, this year’s bills attempt (in theory) to maintain the ability of interior designers to independently submit interior design documents for permit by:

  • Stipulating, “Interior design documents submitted for the issuance of a building permit by an individual performing interior design services who is not a licensed architect must include written proof that such individual has successfully passed the qualification examination prescribed by either the National Council for Interior Design Qualifications or the California Council for Interior Design Certification” and,
  • Stipulating these documents, “must be accepted by the permitting body for the issuance of building permit for interior construction…”

IIDA and ASID Headquarters, in conjunction with ASID Florida chapters, IIDA Florida chapters, and unaffiliated designers, are jointly fighting to defeat or positively amend these bills to the best of our abilities.

To combat any harmful effects from these bills, IIDA, ASID, and our Florida teams, to date, have:

  • Assembled a biweekly call of leaders from Florida IIDA and ASID chapters to keep them apprised of our efforts and how members can assist;
  • Created an advocacy communication plan for Florida chapters concerning this issue;
  • Created new advocacy materials for use in Florida;
  • Retained Nortelus Roberts Group, a lobbying firm in Tallahassee, Florida, year-round and retained additional counsel to assist in the effort;
  • Created a synopsis of the two bills for chapters, similar to what has been laid out here;
  • Created a defensive narrative for chapter use in op-eds and letters to the editor across Florida;
  • Organized a Phone2Action Campaign so members may easily contact their legislators to voice their disagreement with the bills;
  • Testified before both the House and Senate.

As of April 8, Senator Joe Gruters of Florida’s 23rd district sponsored an amendment to remove interior design from the deregulation bill. The amendment was adopted and passed in the Senate Commerce and Tourism Committee. However, the industry is not in the clear yet since the bill still has to complete the legislative process and eventually go the to the governor for signature or veto. IIDA and ASID remain hopeful that interior designers will stay out of the bill, and staff and lobbyists continue to work on a compromise to appease both the design community and the legislature in Florida.


Stay up to date on all advocacy issues and alerts. Text “interior design” to 52886.

Jon Otis Gets Real About the Future of Interior Design Education

Many of us can name the first teacher who made us feel truly heard or inspired us to pursue a longtime passion. We don’t always get the opportunity to thank these teachers the way we want to, but sometimes we do: In 2017 Jon Otis, IIDA, tenured professor at Pratt Institute and founder and principal of Object Agency (O|A), was recognized as the IIDA Educator of the Year.

Jon’s clients are varied, from the Sundance Channel to the National Basketball Players Association, and his credentials impressive (he is both a Fulbright and Lusk Fellowship recipient). He has had a distinguished teaching career with over 20 years at Pratt and a 2009 Most Admired Educator award from Design Intelligence.

We checked in with Jon to get his thoughts on what drives him as a design educator, how the IIDA award has helped him start his new diversity in design foundation, and his hopes for the future of interior design education.

IIDA: What do you see as your primary purpose as a design educator?

Jon Otis: Our primary purpose as design educators is to connect and to inspire. To install a passion for learning, to prepare our students as best we possibly can for a career in design, and to encourage them to think, to be discerning, to be critical and even, perhaps, to be humble.

Digital technology has been the most radical change since I started teaching in the late 1990’s. That has been the most critical innovation, and for the most part it has facilitated many things, but it has also impacted education in many negative ways. With that being said, it means that I’ve got to try and fill the gaps that technology has created, while staying abreast of the things that I can’t control so that my teaching remains relevant and interesting to my students.

IIDA: Can you tell us what it meant to you to be named the recipient of last year’s Educator of the Year Award?

JO: It was an amazing feelingan acknowledgement that is largely overlooked in our culture. Educators are most often the forgotten heroes. I say that not because of how I view my own abilities, but because of how my teachers have been the most important people in my life and how they have shaped it more than anyone, other than my parents. To be part of that heritage and to be honored for it is a dream come true.

IIDA: Has being named an IIDA Educator of the Year influenced your career? 

JO: Something that I’ve learnedand it has taken many years to do sois that a lot of teaching is about accepting humility. You must let go of the ego if you really want to reach your students. [Since winning the IIDA award] I’ve continued along this path feeling good about the acknowledgment and the honor. It’s perhaps instilled more self-confidence that I’m doing something right.

IIDA: You mentioned in your acceptance speech that you intend to dedicate part of your award to a diversity in design education initiative. Can you tell us more about that?

JO: We’ve been moving forward with the diversity in design initiative, dubbing it “dxdf” for “Diversity by Design Foundation.” The purpose of dxdf is to foster more diverse and inclusive environments in the field of design. dxdf will ultimately focus its efforts on targeting the pipeline from early education to practice, funding initiatives that encourage people of all backgrounds to see a career in design as a viable path for their lives. We recently incorporated as a nonprofit and are awaiting our tax ID for fundraising purposes. For now, we are working to raise awareness.

IIDA: If you had to choose the next Educator of the Year, what qualities would you look for in a candidate?

JO: I would want that person to be aware of, and interested in, helping our field to be more diverse. Whether that happens in the community or in the university, I do believe that it should be on any candidate’s agenda.

In terms of teaching interior design, I’d look for someone who is truly committed to the field, passionate about how critical it is to improve peoples’ lives, and having a diverse pedagogical approach.

One of the things I’ve been thinking about is how design curricula needs to evolve and how we must devise new curricula because, from a design education perspective, we’re teaching the same way since I was in school (aside from the use of new technologies, materials, etc.). A young Hispanic interior design student expressed frustration that nothing discussed in her classes is geared towards her culture or her economic strata. Another student from India indicated how Eurocentric the “canon” of design is, as if no design exists outside of Europe and the United States. I believe that design curricula need to broaden and consider other cultures that have quite a lot to contribute to a more comprehensive view of design.

My former mentor, Ettore Sottsass, was deeply engaged in exploring different cultures. He spent a lot of time in India and Africa, traveled around the world, and brought back what influenced him, which is what shaped his work. He lived life fully, and in living life that way, he expressed a global view of design rather than a “studied” one. We should all be asking: What’s happening in India? Vietnam? Ghana? Chile? What are they doing that’s a response to their culture, or a response to global culture and re-informed by their local cultures? The new paradigm ought to be a reevaluation of how we teach design and what we emphasize.


Learn more about Jon and his work by visiting the O|A website

A Visit to the Dynamic New Gensler San Francisco Workplace

For interior designers and architects, designing a firm’s own workspace is a heady task. And when it is the flagship office for the largest firm in the country, with a practice in a city of limited commercial real estate inventory and increasing leasing costs, the assignment is even more arduous. But the Gensler design team in San Francisco took on the complicated challenge, and essentially reinvented its own office with a move to a new workplace. Earlier this month, I enjoyed a tour of the new Gensler San Francisco office with two of the firm’s design leaders, Collin Burry, FIIDA, and Kelly Dubisar, IIDA. An internal team of Gensler management, operations, and design leaders had input on the relocation process and the interior design, which was overseen by Dubisar.

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Seating areas, defined by shelves and a red lattice structure overhead, allow for casual conversations. The furniture can be easily moved or swapped out to essentially give new seating a test run in a real setting. Photographer: Rafael Gamo.

For 15 years, Gensler was located at 2 Harrison Street, with views of San Francisco Bay. But as the city’s real estate market and demand for tech office space evolved—in particular, Google’s footprint increased within that address—Gensler needed to find a new San Francisco home. After an extensive search in a city where the amount of available large-scale office space has decreased, Gensler selected three floors within the 34-floor 45 Fremont Street tower downtown. Burry points out that this office is a short-term solution, likely no more than a few years, and the firm will then select a more permanent home.

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With a variety of places to sit, designers have options for individual work or conversations without the need for booking more formal meeting rooms. Photographer: Rafael Gamo.

With that in mind, the interior design is agile and adaptable, enabling the Gensler architects and designers to have a workplace that also reflects the changing nature of office design. In San Francisco specifically, where startups and established tech companies alike are flourishing, this workplace demonstrates how a large creative company with a half-century history can be nimble and dynamic. After all, Gensler is designing many of the tech company offices, so the firm orchestrated its own space to echo the way work is accomplished today across both tech and creative industries.

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The firm implemented a system of display boards hung on pegs, allowing for presentations to easily be moved around the office. Photographer: Rafael Gamo.

The majority of employees work on the upper and lower of the three floors. The workplace floors are conceived as design labs—workshop-like environments in which teams are seated at a variety of desks adjacent to meeting rooms. With a mix of programming on the middle floor, Dubisar aptly draws an analogy to an Oreo cookie when describing the office. Amenities on the middle floor (all photos shown here) include a well-equipped kitchen and a number of soft seating arrangements that allow for casual conversations.

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A well-designed kitchen is a central hub for staff. Photographer: Rafael Gamo.

The adaptable seating spaces serve double duty—designers can place new and different seating and tables here, essentially giving the furniture a test run before specifying in a design project. Near the seating areas, a number of large boards displaying design work and concepts can be hung on pegs. The boards are easily movable from a design studio to this display area for presentations, whether it be internal discussions or meetings with clients.

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A model-making area adjacent to the resource library enables the workspace to be akin to a maker space for designers. Photographer: Rafael Gamo.

“The entire office could be considered a continuously running lab,” Dubisar says, “We love to try new things in order to better understand the challenges our clients face. We’re testing things that don’t exist in any other Gensler office, and it’s great to see the impact of our ideas.”


John Czarnecki, Hon. IIDA, Assoc. AIA, is the deputy director and senior vice president of IIDA. He is the former editor in chief of Contract magazine.

IIDA Pennsylvania/New Jersey/Delaware Chapter: Why We Advocate

In July, the IIDA Pennsylvania/New Jersey/Delaware Chapter hosted “Why We Advocate,” a roundtable series where attendees engaged in a moderated panel discussion about what it means to be an interior design advocate, what issues the profession faces, and where members could learn more about IIDA’s advocacy efforts. The roundtable featured five panelists with a wide range of expertise in the architecture, interior design, and legislative professions. We chatted with Jessie Santini, IIDA, vice president of advocacy of the Pennsylvania/New Jersey/Delaware Chapter to learn about what sparked the idea to start this series.

IIDA: What motivated the chapter to plan advocacy panels throughout Pennsylvania and New Jersey?

Jessie Santini: Pennsylvania has active legislation in need of support and New Jersey has title regulation that is vulnerable to deregulation efforts. In seeking support for this legislation, the chapter board realized a lot of our members have a limited knowledge of interior design regulation and what it means to be an advocate. We determined that grassroots advocacy is critical for making headway with future legislative effort, and so we planned a three-city advocacy roundtable with the intent of educating and activating members throughout our chapter.

IIDA: How and why did you choose the panelists and questions you did?

JS: The goal for the “Why We Advocate” roundtable series was to have a diverse group of professionals that represent all aspects of commercial interior design. Panelists included NCIDQ-certified interior designers, including those who are business owners, firm leaders, educators, and coalition leaders, as well as individuals with government relations and lobbying backgrounds.

Emily Kluczynski, director of advocacy, legislative affairs, and public policy at IIDA Headquarters, was present for all roundtables and was able to provide insight into the bigger picture of what’s happening legislatively around the country, while Carrie Hillman of Milliron Goodman was able to speak to the legislative climate in Harrisburg, Pennsylvania. We were even fortunate enough to be joined by an accomplished Philadelphia-based architect whose thoughts and perspectives were a welcome addition to the panel’s robust discourse.

As we developed the list of panel questions, we looked at this as being an “Advocacy 101” course for many attendees. The first several questions touched on the basic concepts of advocacy and interior design regulation, and as the list progresses, the questions delved into more complex issues that specific panelists could speak to. We had the same list of questions for all three events to serve as a foundation for the dialogue, yet each event had its own unique and vibrant conversations.

IIDA: Do you feel as though attendees walked away having learned something about advocacy?

JS: Most definitely! Whether new to advocacy or long-time supporters, we feel that attendees walked away feeling energized, enlightened, and ready to advocate for commercial interior design! Stay tuned for videos in which attendees share their takeaways. We hope these videos, once complete, will help to keep the advocacy energy high throughout the Pennsylvania/New Jersey/Delaware Chapter!


To learn more about the outstanding advocacy campaigns the IIDA Pennsylvania/New Jersey/Delaware Chapter is doing, visit iida-panjde.org/advocacy.

2018 IIDA Advocacy Symposium Speakers Challenge Interior Design Licensing Opponents from Another Angle

Professional and occupational regulation has been a hot topic of conversation in Washington, D.C., and across state houses, but are we looking at the full picture? Opponents of occupational regulation argue that it hurts workers when in fact, research has shown that the opposite is true.

This year, we’re proud to bring inspiring and motivating speakers who can talk more on that perspective, and arm interior designers across the nation with updated knowledge and tools to advocate for themselves and the profession at the fourth annual IIDA Advocacy Symposium.

Representative Ray Dehn of the Minnesota State Legislature graduated with a master’s degree in architecture at age 39. Rarely, do we get an opportunity to hear from a legislator with a strong professional understanding of the built environment. So, it comes as no surprise that we’re excited to welcome Rep. Dehn as this year’s keynote. Rep. Dehn will offer insight on organizing, advocating, and staying engaged.

In her series of papers entitled New Closed Shop: Inequality, Diversity, and the Rise of Occupational Licensure, Dr. Beth Redbird, assistant professor of sociology at Northwestern University, looks at the impact of regulation and formal procedures, particularly for women and racial minorities. Dr. Redbird brings a fresh outlook to occupational regulation that will help advocates understand that there are always multiple sides of the same issue. Dr. Redbird’s research focuses on occupations, social class, and inequality, particularly within Native American communities.

Since late 2017, the #MeToo movement has become a very visible, impactful movement that has made waves in some of the most powerful institutions today – and the state house is no different. Multiple states have had elected officials resign or removed from office for sexual harassment, sexual assault, and retaliation. Four IIDA lobbyists from three states — Haley Blood of A&A Advocates, Melanie Layton and Zoey Wolfe of Colorado Legislative Services, and Christina Marcellus of Capital Advisors — will share the advantages and challenges of being a female lobbyist in the #MeToo era. Additionally, they will discuss how to approach interior design as a gender issue, new ideas and tactics on how to advocate, and what they’ve learned from lobbying.


Registration to the 2018 IIDA Advocacy Symposium is open until Sept. 7. Learn more about this year’s program and reserve your spot at iida.org.