Community as Strategy: Design’s Role in Times of Crisis

KI’s 2020 Community as Strategy series, which focuses on the critical role of design in building and maintaining community, came at a time when our definition of community would see rapid change. During social distancing, how can design remain an important factor in community longevity?

This post was contributed by Deborah Breunig, vice president of A&D marketing for KI.

In early March, weeks before the full severity of the current crisis was clear, KI, IIDA, and a group of local Kansas City design leaders convened at the Kauffman Center for the Performing Arts for what was to be the first in a series of events for KI’s second iteration of the Community as Strategy series. 

The series focuses on the critical role of design in the formation and upkeep of community. Now that the world around us is changing seemingly moment to moment, maintaining community seems crucial. As design professionals, we ask ourselves: how can design help? 

“With so many days ahead of us that will potentially be ‘not normal,’ this historical moment will teach us a lot about who we are as a culture and what we value,” said IIDA Executive Vice President and CEO Cheryl S. Durst, Hon. FIIDA. “These important ongoing conversations will most certainly include design.” 

Right now, we are all looking for new ways to manifest community as our ability to physically gather and connect becomes limited. This extends to our professional lives, as we transition to working from home or dealing with the emotional ramifications of temporary layoffs. Keeping staff employed is a growing concern for design leaders. 

“The Kauffman Center has quite a lot of part-time staff, a lot of whom are custodial or contract workers. I worry about their safety,” says Amy Boesen, the facility supervisor at the Kauffman Center. “I’m noticing that there has been a distinct shift in appreciation for different types of workers in the current environment.”

As events are postponed or canceled, gatherings put on hold, and our own interpersonal relationships tested by the bounds of the virtual sphere, we explore what community means—and how it can be maintained—in times of fear, disconnect, and uncertainty.

“In my experience, the Midwest is all about close-knit communities,” said Boesen. “As things begin to unfold, we will begin to better understand how important that is for us and our loved ones. At Kauffman, we keep in close communication with our staff, medical personnel, and law enforcement to keep the building and our patrons safe.”

Safety is now at the forefront of everyone’s mind and is something that both design and community play an important role in—when it comes to public buildings and spaces, we need to ensure access to safe environments. COVID-19 is creating a unique situation where public spaces are off-limits and healthcare spaces are at capacity. Design strategy has been able to bridge some of that gap by turning locations like New York’s Javits Center or Chicago’s McCormick Place into temporary field hospitals. 

As the needs of our healthcare communities continue to shift, these pivots in design thinking will undoubtedly be a great support and hopefully a vehicle for change. Bringing design into public policy is necessary for this to happen, especially as we continue turning different spaces into medical environments, homeless shelters, and storage facilities. “There is no point of reference for this kind of situation in our profession, but we are quickly adapting,” said Lenexa, Kansas city council member Julie A. Sayers, IIDA, senior project manager and associate at encompas. “In the long run, we will look to design and architecture for normalcy and problem-solving.” 

One of the most beneficial elements of design is that it enables you to think differently, a skill that is critical during this liminal period. Design considerations are needed for almost all major elements of society during times of crisis and non-crisis alike from public transportation and infrastructure to emergency housing and medical supplies. 

“Designers are helpers in the aftermath of crises,” Durst points out. “We are wired to solve problems and create innovative solutions.”

For more information the Community as Strategy series, visit www.ki.com.

Collaboration and Communication: Key Takeaways from the 2019 Industry Roundtable

The 2019 IIDA Industry Roundtable, held in January in Chicago, culminated in a lively, facilitated discussion with designers and industry representatives on the topic of communication best practices. Drawing on a few of the hot topics from the broader Industry Roundtable conversation, including learnability, flexibility, and artificial intelligence, the following are key takeaways and excerpts of the discussion.

Of-the-Moment Versus Enduring

With the transference of “fast fashion” consumer expectations into our own industry, clients are questioning why furniture needs to last 20 years. While designers work hard to educate clients about responsible product specification and the advantages of well-made, warrantied furniture designed specifically for the workplace, this wisdom can sometimes fall on deaf ears. Designers are navigating this challenge by specifying a balance of timeless and timely product in interiors—but often feel conflicted in so doing. Here are some key thoughts from designers on the topic:

“The ‘fast-fashion’ product model doesn’t stand up, but there is a market for it, unfortunately. It’s more of a startup mentality: How long is something going to last relative to things needing to change?”

“We are responsible for considering the embodied energy of the products we are huge consumers of. A very finite life span isn’t helping the world. Products that are flexible, reconfigurable, and that offer multiple solutions will become more important.”

“In Scandinavia, companies make furniture with parts that disconnect and can be sent back for reupholstery. In fact, the government mandates buying furniture that can be updated. Will our country one day move in that direction?”

“In the environments we are creating, we treat some furniture elements as more permanent and infrastructural, and specify others that can be changed out in response to needs or trends.”

The 2019 IIDA Industry Roundtable brought together a multi-disciplinary roster of designers, manufacturers, and marketing executives to look at the future of work through the lenses of people, place, and practice.

Teach, Don’t Preach

Look beyond box lunches, 15-minute cookie breaks, and PowerPoint presentations when creating CEUs and education materials targeted at younger designers. Or any-age designer, for that matter:

“Ditch the PowerPoint and create video stories that seduce and inspire emotions—stories that showcase the beauty, simplicity, and sustainability of your design in simple ways.”

“It’s a myth that millennials only want two- to three-minute sound bites. If the information is pertinent and I’m engaged, I can sit rapt for an hour.”

“Consider restructuring how you’re putting together and synthesizing information. Tech rewired out brains: Once I get a point, I don’t want to hear it for 10 more minutes; I got it!

“I read recently that brands are not telling their stories in a linear manner because of their customers’ experience on the internet. The example given outlined that people don’t just watch one video or read one blog post but jump to various channels when exploring a brand or product.”

Feel-good Furniture

As technology automates the design process and frees up time for more conceptual thinking, practitioners are recasting themselves as “creators of emotional experience.” Manufacturers can support this phenomenon by promoting their product’ experiential side:

“Our premise is about elevating the human experience; we lead with that in every presentation and external communication vehicle. A client talk starts with a discussion about the ability of space to elevate the human experience—and to do the opposite if it’s not carefully calibrated and catered to the intended end user. Space is not a resource or a consumable or an overhead expense; it’s a strategic tool that can influence how we feel.”

“The workplace has done a 180-degree turn, customized to the DNA of the company. It doesn’t matter what we as designers think; it’s about how we are crafting an experience for this client specifically. That’s a shift in our critical thinking.”

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Who will populate the world of work in 2030, and what will matter most? We tackled that and more at this year’s Roundtable.

Corporate Culture Trumps Cool Café

Millennials are more interested in a transparent, communicative, and egalitarian office culture than they are in gimmicky furniture or amenities:

“I don’t need beanbag chairs; I want to work at a place with a leadership team that is reflective of the industry and the broader populace.”

“At my firm, we don’t have amenity spaces—but we do have an open door policy. I’d rather have a good office environment and easy access to leadership than a fancy cafeteria.”

Emotions are the New Ergonomics

Yesterday, it was all about height-adjustability; today, designers and their clients want products that promote mindfulness and support emotional well-being. Furniture that’s responsive, context-aware, and environment-adaptive will play a starring role in the future:

“Could our furniture be collecting different kinds of data than just occupancy and movement? For instance, information about a user’s state of mind?”

“The psychology of space and neurological considerations will become more primary to how we design interiors. Systems will be able to ‘read’ who we are—and what our needs are—based on smarter architectural infrastructures.”

“Several emerging technologies in the smart building arena—including smart materials, displays, and surfaces—have the potential to fundamentally alter our approach to the design of workspaces.”

Words to Live and Work By

In what was a very buzzword-heavy conversation, the following terms were mentioned repeatedly in reference to the design of furniture and product; take them to heart:

  • Acoustics
  • Adaptability
  • Choice
  • Comfort
  • Connectivity
  • Control
  • Convenience
  • Community
  • Cozy
  • Distraction
  • Flexibility
  • Focus
  • Head’s down
  • Mindfulness
  • Modularity
  • Privacy
  • Residential blur
  • Transparency
  • User-centrism
  • Variety
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Humans are hard-wired for social connection; community is as essential to our survival as food and shelter, and designers are ultimately “in the business of creating community.” -Cheryl S. Durst, Hon FIIDA, IIDA Executive Vice President/CEO

2019 IIDA Roundtable Participants included:

INDUSTRY EXPERTS AND SPONSORS

Jennifer Ruckel, 3Form

Mark Shannon, Ind. IIDA, Crossville Inc.

Julia Ryan, ESI

Michelle Boolton, Assoc. IIDA, Gunlocke

Anjell Karibian, Haworth

Alan Almasy, Ind. IIDA, Herman Miller

Meg Bruce Conway, Humanscale

John Newland, Ind. IIDA, ICF

Roby Isaac, Mannington Commercial

Jackie Dettmar, Ind. IIDA, Mohawk Group

John Stephens, Ind. IIDA, Shaw Contract

Catherine Minervini, Ind. IIDA, Sunbrella / Glen Raven

Jennifer Busch, Hon. IIDA, Teknion

Adrian Parra, Ind. IIDA, Vitra

Teresa Humphrey, Ind. IIDA, Wilsonart

FROM IIDA

Cheryl S. Durst, Hon. FIIDA

John Czarnecki, Hon. IIDA, Assoc. AIA

DESIGN EXPERTS AND IIDA INTERNATIONAL BOARD OF DIRECTORS

President

Gabrielle Bullock, IIDA, FAIA, NOMA Principal, Perkins+Will

President-Elect

Susana Covarrubias, IIDA, Gensler

Vice Presidents

Edwin Beltran, IIDA, NBBJ

Annie Chu, IIDA, FAIA, Chu + Gooding Architects

Jeff Fenwick, Ind. IIDA, Tarkett

James Kerrigan, IIDA, Jacobs

Angie Lee, IIDA, AIA, FXCollaborative

Marlene M. Liriano, FIIDA, IA Interior Architects

Jon Otis, IIDA, O|A Object Agency

Doug Shapiro, Ind. IIDA, OFS

Sascha Wagner, FIIDA, AIA, Huntsman Architectural Group

Members at Large

Christine Dumich, Gensler

Mike Johnson II, IIDA, AIA, Perkins+Will

Kelie Mayfield, IIDA, MaRS

Patricia Rotondo, IIDA, Antunovich Associates

Smita Sahoo, IIDA, bKL Architecture LLC

Neil Schneider, Assoc. IIDA, IA Interior Architects


Learn more about the IIDA Industry Roundtable, an invaluable “brain trust” session for manufacturers and a quality opportunity for designers to exchange dialogue on issues addressing the built environment.

The Design Portfolio as a Visual Storyteller

After a recent opportunity to sit in on an undergraduate design critique, Susan Fireside, art director at IIDA, recounts the lessons to be learned from student design portfolios.

There’s something about design students. They’re at that point in the road where they’ve been in school for long enough and are now truly ready and willing to start their professional careers. Feedback and constructive criticism are still welcome because they’re hungry for the real world.

And hungry is what I saw when I recently had the opportunity to be a guest at a Portfolio for Interior Architecture class at Columbia College Chicago. Taught by Tom Marquardt, IIDA, president and founder of marquardt+, the class combines curating a substantial body of work with learning about professionalism and the business side of the industry.

Marquardt is their instructor as he was mine in a branded environments class I took when I was getting my master’s. While I’m not an interior designer, I am an art director, so branding, visual storytelling, and finding ways to express a design story is what I do. I was happy to offer my guidance to this group as they put together a physical book to show potential employers.

Here are some key takeaways from that critique session:

  • Carry your visual story through everything. The cover should connect with the inside, which should connect with your website, social media channels, and resume.
  • Digital and print are two different mediums. If you’re doing anything for print, be sure to print out your work at 100% while you are in each phase of the project. From your initial concept to your work in progress layout, what looks small on a screen can look oversized when printed.
  • Be consistent and streamline. Watch how many typefaces and font you use. Type and color tell a story as much as graphics and copy.
  • Use images purposefully. When building your portfolio, think carefully about what you show and if it’s reflective of the kind of work you want to do.
  • Edit. Curate. And then do it again. Your portfolio is an ever-evolving work in progress. Even if it’s your first, it will not be your last.
  • Research. Look at which companies you want to work for and see how they showcase their work. What are they including? What are they leaving out?
  • Technology is your friend. In today’s world, there are many different ways to showcase your work. Don’t be afraid to market yourself and show off what you are capable of.
  • Make sure it can stand on its own. Will someone understand what they’re looking at when you’re not there to talk about it? 

IIDA Headquarters to Host Designers and Architects Talk

I am excited to welcome the design and architecture community of Chicago to the International Interior Design Association (IIDA) headquarters this spring for a superb series of talks.

IIDA, together with AIA Chicago in a first-ever collaboration, will present a series of Wednesday evening talks called “Designers and Architects Talk: A Series About Design and its Impact on Client Success,” that will address commercial interior architecture and design. Both architects and commercial interior designers will learn from the provocative discussions about projects, firm leadership, and design strategy.

March 20 – McDonald’s Headquarters: Impact on a Company, a City, and a Neighborhood

Speakers are Tish Kruse, principal, IA Interior Architects; Primo Orpilla, FIIDA, principal, Studio O+A; Scott Phillips, director of workplace management, McDonald’s; Neil Schneider, Assoc. IIDA, principal IA Interior Architects; and Grant Uhlir, FAIA, co-regional managing principal, Gensler. I will be moderating.

April 17 – New, Bold, and Entrepreneurial: Design Firms Changing the Face of Chicago

Speakers are Jason Hall, principal, Charlie Greene Studio; Ami Kahalekulu, partner, Twofold Studio; Sarah Kuchar, IIDA, creative director, Sarah Kuchar Studio; and Deon Lucas, AIA, NOMA, director, Beehyyve, E.G. Woode. The moderator is Chicago-based architect and AIA national board member Peter Exley, FAIA.

May 22 – Women Leading Hospitality Design in Chicago

Karen Herold, principal, Studio K; Jackie Koo, AIA, IIDA, principal, KOO; Laurie Miller, AIA, principal, Anderson/Miller; Meg Prendergast, principal, Gettys Group; and Patricia Rotondo, Assoc. AIA, IIDA, senior principal, Antunovich Associates. IIDA EVP/CEO Cheryl S. Durst, Hon. FIIDA, will be the moderator.

Ticket sales have begun for all sessions, and advance purchase is necessary to reserve a seat. Members of IIDA or AIA have a special ticket price of $10/session or $25 for a seat to all three sessions. The public is welcome at $20 per session. Student members of IIDA, AIAS, or AIA Chicago are free.

Sessions allow for 1 IDCEC-approved CEU for interior designers and 1 AIA-approved LU for architects.

Order your tickets now.

Thank you to Host Sponsor Corporate Concepts, Inc., and Champion Sponsors: Bernhardt Design, Mohawk Group, Mortarr, Patcraft, Shaw Contract, Steelcase, Tarkett, and Wilkhahn.

From Concept to Reality: How One IIDA Student’s Booth Design Made it to Orgatec

In October 2018, more than 63,000 visitors from 142 countries descended upon Cologne, Germany, for five days to attend Orgatec, the biennial commercial interior design trade show dedicated to the modern office.  The show offers a broad international scope of work that some of us stateside very rarely see and a wider platform to share one’s design vision. It seemed only fitting that we use our presence at the future-facing trade show to showcase the skills and talent of IIDA student members.

We were proud to have IIDA Member Sana Khan, former student of the New York School of Interior Design now design professional at HOK, design the IIDA booth at Orgatec. Her concept was chosen as the winning submission of the IIDA Student Booth Design Competition at Orgatec by a jury of design experts including Todd Heiser, IIDA, creative director and principal at Gensler, Eileen Jones, IIDA, SEGD, AIGA, principal and global practice leader at Perkins+Will, and IIDA International Board President James Kerrigan, IIDA, design principal of interiors at Jacobs.

Using product from Vitra, the competition sponsor, Sana’s booth offered a fresh and modern interpretation of the space with opportunities to provide an engaging experience for Orgatec visitors.  We spoke with her about the project – the inspiration, challenges, and lessons learned.

Sana's Booth Concept

Sana’s concept for The IIDA Cloud. “Seeing something that only existed in my head in real life is a pretty incredible thing, and I was overwhelmed with joy looking at the booth I designed. My father owns a construction firm and since my childhood I wanted to become like him. It was my first design that became a reality and it was no less than a dream come true.”

A Hub for Design Ideas

“The inspiration was really IIDA itself,” said Sana. “The idea of connectedness, standing out and creating a network struck me as a great concept for the booth that would represent IIDA and its ideology to a layman in the best possible way.”

To reflect that network, Sana found inspiration in clouds, even titling her project The IIDA Cloud. “Just like how a real cloud plays an important part in atmospheric circulation, the IIDA Cloud would be the hub of circulating design ideas around the world,” she explained. Sana also unpacked the meaning of the digital cloud. “Today’s fast paced generation exchanges information through a storage cloud. Similarly, the IIDA Cloud would be the hub for exchanging design thoughts and talk about designing for the future.”

booth ceiling

Look up. “The idea of the cube is to reflect the purpose of IIDA, to make designers come together under one cloud – or roof – and extol design.”

Understanding the Client

Designers typically communicate with the client throughout all phases of the design project, but for this competition, students had to be resourceful when gathering information. Sana approached this by trying to understand IIDA as a brand before designing the booth itself. “I felt it was important for me as a designer to understand what the client profile was,” said Sana. “The biggest challenge was creating a design that represents IIDA as an organization and to do justice to its brand.”

orgatec group shot

Sana (far left) with select members of the IIDA International Board of Directors, IIDA staff, and her mentor inside the finished booth.

Balancing Aesthetics and Meaning 

For the competition, students were given a design brief that outlined what products needed to be in the booth and what features should be accommodated to allow for collaboration, engagement, and recharging throughout the show. What students didn’t get was a budget. As a result, value engineering the winning design concept was inevitable. Where some would see this as a setback, Sana saw it as lesson in the booth’s essential purpose: to connect. “During the competition, I learned how to design something that is practically and economically feasible to construct. The design should not only have an aesthetic value, but it should have a concept that people connect with.”


Follow Sana’s journey to Orgatec by checking out the Orgatec 2018 highlights on the IIDA HQ Instagram account.

Connecting the Dots in Experience Design and Community Engagement

This year’s IIDA Power Lunch at the Healthcare Design Conference revolved around the idea of “community” and the design of healthcare settings. The event, hosted by IIDA and sponsored by Construction Specialties, featured an industry roundtable, which explored the intersections of design, patient outcomes, and community experiences.

Healthcare environments are evolving to keep up with shifting paradigms of comfort, wellness, and corporate humanity. This means that healthcare systems are reconsidering how their spaces look and feel and what they offer the communities they serve.

Here’s what the experts had to say:

Healthcare Design and Community

Organizations are fast becoming more community-driven, and healthcare facilities can be designed as community hubs. “Through intentional engagement with a broader audience of community representatives and stakeholders during the design process, as well as enhanced program offerings, healthcare facilities can become destinations for health, wellness, culture, and education,” said Edwin Beltran, IIDA, Associate AIA, IIDA International Board vice president and design principal at NBBJ.

To ensure the complementary nature of the different programs and their successful viability as destination hubs, healthcare spaces need a balanced combination of civic, sports, cultural, and health offerings. Programmatic amenities could include locally-focused retail outlets, meeting rooms for community groups and civic organizations, wellness centers, healthy-eating demonstration kitchens, food outlets, and farmers markets.

Integration can also take on the form of “blurred boundaries” between patient communities and host town communities. Environments that are developed to embody the unique cultural identity of a community are those that provide true belonging and a sense of place. An example of this could be a healthcare facility with playgrounds and parks as part of its campus design. This helps present the paradigm of healthcare spaces as favoring socialization instead of isolation.

Wayfinding and Messaging
DM_Healthcare_Wayfindings

In order for a community to feel comfortable inside of a healthcare space and become truly integrated into its built environment, designers should consider how wayfinding and messaging affect visitor experiences. Sensory elements can be utilized to make a healthcare space feel inviting and welcoming: Pictures and symbols to assist with language barriers, calming colors that take into considering visual impairment, sounds that consider the hearing impaired, and words that are easy to understand and visually accessible.

Clinical spaces should also be committed to reducing the fear and anxiety that can often accompany a healthcare visit. “Community events and use of the facilities when the community is not in need of medical assistance is one way to make members of the community feel more comfortable in the space,” said Richelle Cellini, visualization specialist at Construction Specialties. “Retail spaces, yoga classes, or coffee shops within the medical space can also help reduce fear and disorientation.”

Humanizing Space

Healthcare architects and designers must walk in the shoes of patients, families, and caregivers with empathy, though this can be challenging in a world where schedules and budgets rule our frame of thinking. To create more humane, civilized healthcare spaces, designers should remember that a clinical environment does not have to look clinical. “Designing for the senses is one of the first steps to humanizing a healthcare space,” explained Suzen L. Heeley, IIDA, executive director of design and construction at Memorial Sloan Kettering Cancer Center. “Through the integration of sound domes, holistic fragrances, tactile materials, and specific colors, clinical environments can become more comfortable and healing-driven.”

Integrating Community

Embracing community means taking on new approaches to delivering services, such as working directly with members of the wider community. “Creating partnerships between health service organizations and health professionals, clinicians, patients, families, caregivers, and consumers is viewed as a fundamental precondition for effective delivery of healthcare,” said Amy Sickeler, IIDA, design principal at Perkins+Will. “Studies have demonstrated significant benefits from such partnerships in clinical quality and outcomes, the experience of care, and the business and operations of delivering care,” Sickeler explained.

The clinical benefits that have been associated with better patient experience and patient-centered care can include decreased mortality and readmission rates, and improved adherence to treatment regimes. Partnerships could look like free public health screenings, public health forums, free literature and written information, and health and wellness programs.

Facility Resources

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Rethinking the standards of a healthcare facility and the kinds of resources it can provide is important in understanding how medical spaces can better serve their communities. Healthcare facilities should be designed to provide top-notch security and function while maintaining external approachability, comfort, and visual appeal.

Healthcare designers should ask themselves: How is a healthcare facility equipped to deal with unforeseen emergencies like natural disasters? Does the facility have communal, family spaces? Does it have multiple accessible entrances? Do places that allow for relaxation and breathing room beyond the waiting room exist? “Facility resources should be closer to the point of care for the patient and not just in the lobby,” said Stasia Czech Suleiman, IIDA, principal/senior project interior designer at HOK.